- Creating content on YouTube is easy.
Just fire up the camera.
Creating content on YouTube is easy.
Just fire up the camera, hit Record
and you're off to the races
but if you've ever tried this just win it strategy,
well, then you know that success
isn't as easy as just creating content,
putting it up there and hoping for the best.
Nope, you need to create great content
which is why in today's episode we're talking all about
how to create great content for YouTube.
Let's get to it.
Hey there, Adam Erhart here, modern marketing strategist
and welcome to The Modern Marketing Show
where we help you make marketing that matters.
So if you're interested in learning
about the latest and greatest marketing strategies,
tools, tips, tricks and tactics,
you may wanna consider subscribing
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Creating new content consistently
is important for success on YouTube
but with over 300 hours of new video content
being uploaded every single minute,
creating content isn't enough.
After all, you need to create great content,
the kinda content that hooks people,
draws 'em in, makes 'em laugh, makes 'em cry
and keeps them coming back for more.
So with all that said, here are five of my best tips
for how to create great content
that really resonates on YouTube.
Tip number one is get inspired.
The very first step when it comes to creating great content
for YouTube is to take a look
at what others in your industry are doing.
This means taking a look at what the top influencers
and the top channels on YouTube are doing
and then using that for inspiration.
Now, there's a very important point I need to make here.
You want to use this for inspiration
and you do not want to copy.
For starters, you're a unique person with a unique view
and a unique personality
and therefore what they're doing may not translate
and work as well for you.
So copying isn't an effective strategy,
not to mention it's kinda slimy and it's kinda sleazy
and it's kind of unoriginal
when you go and just rip something off directly.
So look at other channels, take inspiration from that
and then apply it and make it yours.
Next, take a look at what other channels
in other industries are doing,
not just your specific industry.
This is a great way to get some really creative ideas
by looking at what others outside of your industry are doing
which again is gonna provide some fresh insight
and some fresh new ideas that you can apply to your channel.
When you're taking a look at other channels
whether in your industry or from other industries,
ask yourself questions like are they using b-roll,
are the videos professionally produced
or kinda shot with a handheld iPhone,
are they using snazzy titles, graphics, motion graphics
or anything like that or not,
what do I like best about this channel
and what do I really dislike and most importantly,
what can I take and apply to my own channel
that's going to allow me to come off as authentic
and genuine and true to myself?
As someone who loves creating these videos,
I'm always looking for inspiration
both in my industry and from other industries
so in the comment section below,
let me know who are your one or two top YouTubers
whose content you're absolutely loving right now?
Let me know in the comment section below
'cause I'd love to check 'em out.
Alright, moving on to tip number two
which is to get invested.
Greatness in any form
whether we're talking about greatness in sports,
greatness in business, greatness in school,
greatness in life or greatness in your content on YouTube,
well, all of that is gonna require some form of investment
whether we're talking about time or money.
Now, the beauty of this investment is you get to decide
whether you wanna invest more time
or whether you wanna invest more money
into creating great content or of course, you can do both
but you don't necessarily have to.
The key here is to remember the why
behind what you're doing.
If you're creating this content just to get rich quick,
well, it's probably not gonna be sustainable
and certainly not gonna be enjoyable
but if you actually believe in your message
and you believe in the content
that you're putting out there,
well, it makes the investment a little more palatable.
Lastly, when it comes to investment,
you do need to decide when good enough
is really good enough.
After all, perfection is pretty much unattainable
so there's gonna come a point
where you're gonna get to diminishing returns
and an extra dollar or $10 or $100 or $1000
isn't gonna really provide that much better quality content.
So decide what good enough is for now
and then of course always seek to improve
and to get better over time.
Tip number three is to prioritize audio over video.
Now, I remember when I first heard this
and I almost couldn't believe it.
That is until I watched a few videos
with terrible audio quality
and that is that audio quality
is significantly more important than video quality.
Now, this is actually really good news
because what it means is that the camera
that you've got in your phone
is likely good enough to get started with
and the only thing that you probably need to invest in
is a decent microphone.
Fortunately, you can get a lavalier mic
for as little as about $100
that's gonna produce some really premium quality sound
and of course, over time, you can choose to invest
in a better or more professional mic if you choose.
Just remember though, you do need to have really clear
and really crisp audio otherwise you're gonna get drop-off.
Your videos will be painful to watch
and your content will suffer.
Alright, enough said on that.
Let's move on.
Tip number four is to have a plan.
Now, when it comes to creating great content for YouTube,
you can choose to either go by a script
or not go by a script but regardless,
you're probably gonna wanna have some form of notes
or some kind of structure
to the content you're putting out there.
You see, by doing a little bit of planning ahead of time
and having some kind of strategic structure to your content,
you're gonna make sure that you've got that beginning,
you've got the middle and you've got the end
and you're gonna make sure that you stay on point
and actually talk about what you're meaning to talk about
rather than zigging and zagging all of the place
and losing people in the process.
Another option that you have is using a teleprompter
which can help to guide you exactly through the script
pretty much verbatim.
After all, you're gonna be reading from it.
Now, if and when you decide to use a teleprompter,
there are some pros and cons with it
just like everything else.
For starters, using a teleprompter
actually takes a pretty decent amount of skill
so it may not be the easier option.
Also, unless you're really good at it,
it can come off as kind of canned, kinda rehearsed
and kinda fake so it may not be the best vibe for YouTube
but if you're half decent with it,
you know what you wanna say,
you wanna make sure you hit every point,
it might be worth something looking into.
Either way, have a plan, be strategic
and make sure your content is delivering on the promise
that you made at the beginning.
Alright, and tip number five
which is probably the most important tip of them all
which is to know your market.
Just like beauty is in the eye of the beholder,
great content is in the eye of the viewer,
the ear of the viewer, the eyes and the ears of the viewer
so you wanna make sure that you're creating content
that your market actually wants and actually would use.
To do this, take a look at what videos are popular
in your market.
Look for what people are searching for
and look which videos get the most engagement
and remember, YouTube is a social platform
so don't be afraid to engage your audience
and ask questions rather than just giving a monologue
which is a great opportunity for me to ask you.
Let me know in the comment section below,
what's the best YouTube video
that you've seen in the last 30 days
and let me know what was so special about it
and what really made it interesting
or intriguing or entertaining?
Again, let me know in the comment section below.
I'd love to check it out.
Lastly, for more information on how to do market research,
check out this video here which will walk you through
how to figure out exactly what your market wants and needs
and is actively searching for right now.
Alright, let's recap.
To create great content for YouTube,
you wanna get inspired by checking out what others are doing
in your market and also outside of your market.
Next, you need to get invested
by committing either time or money or both to your videos.
After that, remember that audio quality
is more important than video quality.
After that, remember you need to have a plan
to make sure to keep your viewers engaged
and to prevent you from rambling off
in some random direction
and finally and probably most importantly,
you need to know your market
so you can know exactly what type of content
that they wanna see so you can create it for them.
Alright, so that's how you create great content for YouTube.
I hope you enjoyed the video.
If so, make sure to give it a thumbs up,
subscribe to the channel
and hit that little notification bell.
Also, if you have any thoughts, suggestions, ideas
or tips for a future video,
be sure to let me know in the comment section below
and if you're interested in learning
even more great marketing strategies,
tools, tips, tricks and tactics,
make sure to head over to adamerhart.com
which is packed with all sorts of different videos
and podcasts and articles and resources
to really help take your business
and your marketing results to the next level
and way beyond that.
So thanks so much for watching and I'll catch ya next time
on The Modern Marketing Show.