Speaker 1: Should you send a free gift with your Etsy orders? Do you think it's actually
going to be beneficial to you? That's what we're going to be discussing in this video.
Hi everyone and welcome back to my channel. So today we're going to be talking about an issue
that I get asked about a lot more than I thought I would. Which is, should I be sending a free gift
or a sample with my Etsy orders? Now I'm going to give you my rule, my golden rule, my framework to
decipher whether you should send a free gift or not. But before we get into that,
please like this video and subscribe for more Etsy tips and tricks. I do
two videos a week with really, really helpful handmade business tips for you. So do
subscribe if you have a handmade business. But guys, okay the whole free gift thing.
I used to do it. And I did it for about... I want to say about three years, I always sent
a free gift. Now I'm not saying that it was a waste of time, but it was a waste of time.
I'm interrupting my very own video to let you know that there is a brand new
60 minute masterclass, my three step system to skyrocket your Etsy conversion rate.
If you are serious about your handmade business and you are serious about making some money
from your Etsy shop, then you definitely want to be watching this webinar, this masterclass. Go in
the link in the description box below, and you will find it. And I can't wait to see you over
there. Now let's get back to in the video. Now, I did get some five star feedbacks
okay. And what I actually did is I monitored my five star feedbacks whilst I was sending a
free gift and after I was sending a free gift. And there was literally no change, there was no change
at all. So it does go to show that giving a free gift does not increase your five star feedback.
So if you're doing it for that reason, then just do not do it. Just flat out, do not do it.
But here's the thing, it was kind of more trouble than it was worth, because I will tell you why.
I used to send a free little necklace out with all of my orders because I sell jewelry, okay.
So that's great. And it was all running smoothly, until I started getting complaints that the free
gift had broken, or they lost a free gift, or they didn't get a free gift with their package.
So what I actually ended up doing was actually spending more money on fixing the free gift,
sending another free gift out, et cetera, et cetera, than I actually did with the actual items.
So to me, I wouldn't do it, but here's my golden rule. If you are selling a consumable product,
I.e. Bath and body, hand cream, something that you use up and then you have to repurchase,
I would consider doing a free gift. Not for the five-star feedback, but more to encourage repeat
buyers within your shop. Because it's a consumable product, because they're using it up and then they
have to buy it again. Or they have to go back into a shop and pick another style or something
like that. Then I would a hundred percent recommend sending a little sample or a little
taster of another range in your shop. So they are given the opportunity to try something new.
So that is what I would recommend doing. And it's not for a five star feedback point of view. It's
more to allow them to try more of the range of your products. So hopefully their next order,
they'll put more items in their basket, they'll check out with more and your ATV,
your average transaction value will actually be higher. Which will basically
increase your conversion rate on Etsy. Which as we know is the golden rule of
search engine optimization on Etsy okay. The golden rule of the algorithm.
So if you have a consumable purchase, definitely consider it. If you don't have a consumable
purchase, like me you sell jewelry or you sell art prints or cards or something like that,
I wouldn't recommend doing it. And here's why, the fact of it is, is that they are already buying
an item from you. And if you send them an additional item, it's just going to confuse
them. And number one, it's just going to devalue your brand. And that is the thing, is that it
is seriously going to devalue your brand. Do you see Tiffany giving you free gifts?
If it's on a promotion and that's a little bit different, but do you see Tiffany and
Co or Pandora giving you just a flat-out free gift with any purchase that you buy?
No, you don't. If they did, you'd probably be sat there going, "Why are they doing this?" These
items must not cost them very much to make if they're giving it away. So therefore the perceived
value of this item has gone in my mind, okay. However, do you see, Clarins, Clinique giving away
free little tasters of other products in their range? Yes you do, because it encourages you
to purchase more items from that range. Oh, okay. I've just gone and bought a
Clarins face cream and they've given me a little sample of a Clarins hand cream.
I used it once and my eczema dried up on my hand and it was amazing. My next visit into the store.
I'm going to go buy that hand cream as well. So you see how this works, right? And it's
not just a handmade business specific thing either. If you have any business,
I would always recommend the same kind of golden rule. So guys, I hope that helped. I hope that
made it a little bit clearer in your minds as to whether you should be including a free gift
or not. Again, if you like this video please give it a big big thumbs up. Subscribe to see
my future stuff. But for now guys, I shall catch you in the next video. Bye everyone.