﻿Stickers are awesome. They go with just about anything and bring in the big bucks.
If you feel skeptical, there’s data to back this up. One of the most searched-for
keywords on Etsy during April was “stickers”. If you want to learn how to sell stickers online,
keep watching. This will be useful to you even if you don’t yet have any design skills
or experience running an online store. 1. The easiest way to start
a sticker business The easiest way to start a
sticker business is by trusting the printing and shipping process to a print-on-demand company
such as Printful. Let me tell you why. With Printful, you only need to focus on designing,
marketing, and selling your stickers. We take care of the printing, packaging,
and shipping process which gives you more freedom to experiment with different sticker designs
and marketing activities. Another bonus to working with a POD service is that you’re never left
with unsold stock as we only fulfill a product once it’s ordered from your online store.
With Printful, you can create vibrant kiss cut stickers in three different sizes,
as well as sticker sheets with a customizable background. Get your stickers cut in any shape:
round, oval, square, freestyle—you name it. You can create single stickers
or a whole sticker sheet on durable vinyl which is perfect for indoor use.
To create a sticker design you can use any tool you like, or you can design
them directly on Printful with our Design Maker. With the Design Maker, you can take
advantage of over 50 collections of clipart elements, more than 30 text fonts, and millions
of stock images, vectors, and patterns. Once a customer buys your product, we fulfill it,
pack it and ship it off. As Printful is a white label company, our name doesn’t show
up anywhere. So you have the option to create an amazing unboxing experience for your customers
with the branding options we offer. The stickers you print with Printful will
look as good as new even after your customers have used them for a while. And another bonus
is that they’re super easy to apply on any hard surface, without having to worry about air bubbles
being trapped underneath the sticker. Are you excited to start designing your
first sticker with Printful? I hope you are! But have you thought about who you’ll
be selling your stickers to? 2. Where can you sell stickers?
Printful connects to the most popular ecommerce platforms and marketplaces, like Shopify,
Wix, Etsy, eBay, Amazon, and others. You can find the most suitable one for your
needs here by filtering out the results or taking our quick 1-minute quiz.
If you’re just getting started it might be easier for you to create a store in a marketplace,
as you can open up your shop quite quickly and the customers can find you on the platform.
But you can also try out building your stores on several different marketplaces and platforms to
see which one performs better for you. 3. How to find your customers?
Running a business without knowing who your customers are, is a gamble. Your stickers
might be potential bestsellers but before you get there, you need to answer these questions:
* Who’s your ideal customer? * What niche will you sell to?
If you’re not sure where to start, take a look at our video where we
teach you how to find your ideal customer. Once you know who you’re designing for, let’s get
to the fun part—creating your stickers. 4. How to design stickers
You can choose between fully creating your sticker in the software of your choice,
like Illustrator or Photoshop, or doing all that in our free Design Maker.
If you’re new to the design process, I recommend giving the Design Maker a shot.
Design Maker is easy to use because you can customize each element separately. Try changing
size, placement, and color, and even create patterns with just one click. You can choose
from a vast library of clipart, Quick Designs, and stock photos to spice up your designs.
If you want to fully design the sticker yourself without our Design Maker, you can definitely do
that as well. To make the design process easier, we’ve prepared print file templates that are the
exact size of the sticker base. You can download them in the product catalog, once you click on
the product, and then scroll down here. To create or add your own design on a sticker,
go to your Printful Dashboard and click on Product Templates.
Here you can choose the Kiss Cut sticker or the sticker sheet and then upload your own design
or create one on the Design Maker. Once you’ve created your stickers here, you can just add
them to your once you’re ready to do that. No matter where you choose to create your designs,
there are a couple of things you can do to make the stickers as good quality as
they possibly can be. 1. Submit files in PNG or
JPEG format with at least 300 DPI We recommend using PNG for designs with
a transparent background. For other designs, we advise preparing files in JPEG instead.
2. Create files with an sRGB color profile To ensure your design looks the same when printed
as it does on screen, make sure you create your print file in an sRGB color profile.
3. Automatic white border Note that during printing
we’ll automatically add a white border around the solid edge of the object.
4. Adhere to the safe print area Keep all the important graphics or text
within the safe print area to avoid missing design elements on the finished product.
5. Remove print file template guidelines If you use our downloadable templates, delete
the guide layers before saving your files. If you don’t delete them, they’ll show up on the print.
6. Fill the whole sheet of paper If your designs leave the borders
of the sticker sheet unused, the excess area will be cut off to save paper.
5. How to price your stickers? It can be tricky to understand how to
price your products. Don’t worry though, we’ve prepared a guide to help you calculate a price
that will both cover your business expenses and bring in profit.
The first thing you can do is see what type of prices your competitors are charging for
similar products. That’ll let you know what the price range is for stickers and what
prices customers might be willing to pay. But that’s not all, you also need to make sure
that the cost of the product covers your expenses and lets you earn some money as well. Your price
should cover Printful’s product price, expenses like platform fees, the price of your own labor,
and the profit you want to make. If you want a more thorough guide on calculating
the price of your product, take a look at the video guide on how to calculate the price for
your product after you watch this video. But to make sure you can actually sell
your beautiful stickers, you need to market them first.
So how can you market your sticker business? 6. Market your sticker store
Creating a product that people want to buy is key, but so is making sure your future
customers can actually find it. 1. Use the right keywords
Keywords serve as a way to inform search engines about what you’re selling.
Keywords are also the words and phrases your customers use to search for your
product on search engines and marketplaces. 2. Use social media to market your products
What social media platforms are your potential customers using most? Is it Instagram, TikTok, or
maybe Facebook? Create an account for your online store on one or all of these platforms. Afterward,
share your sticker designs, behind the scenes, and even memes or other content that involves
your product. Make sure to post regularly to get new eyes on your content, and perhaps convert some
of those followers into customers. 7. Bonus tip: sticker marketing
If you already have an online store, and want to add stickers to your product catalog,
you might find this tip useful. Sticker marketing can be an amazing opportunity to strengthen your
brand and grow your business. Sticker marketing is basically gifting your customers an extra
sticker with every order they make. Why would you do that? Instead of throwing
the sticker away, people will likely look for a surface to stick them on. Your customers
have already fallen in love with the product they’re buying so receiving a sticker with your
beautiful design on it will be a great surprise. A pleasant experience with your store will make
your customers want to come back for more. Once they stick the freebie on their stuff,
it’ll be seen by plenty of other people. If the sticker’s message or design resonates with them,
people might remember and interact with your business soon. So really, it’s a win-win!.
You don’t have to offer this for your store to take off, but it could give you a chance
of selling to the same customer again because you have introduced something new to them. It’s
also just a nice feeling to receive something extra, making the unboxing experience much
more exciting for your customers. If that’s something you’re interested in,
check out this page where we talk about adding pack-ins to your store,
I’ve linked it in the description. That’s all for today’s video.
Have you already opened your own sticker store? If so, let me know how’s it going!