- Hey, it's Andrew Hubbard here from andrewhubbard.co
and in this video you're going to learn
how to get your Facebook ads approved.
So I'm assuming if you found this video,
you've probably already tried to run some Facebook ads
and you may have run into problems
where you've had them rejected.
So what do you do from here?
Well, the first thing you wanna do
is identify why your ads were rejected.
So in the past, Facebook weren't very good at telling us
why they reject our ads.
In the past we would simply get a message,
it would say Facebook ad not approved,
and then it would be up to us to just kind of figure it out
and that's a difficult process, right?
Now it's much, much better.
Facebook is starting to actually give us indications
as to why it was disapproved
and they're also telling us which element
or which part of our ad was rejected.
So whether it was the headline
or the body or the video or the image,
they are actually starting to give us a direct indication
as to what part of our ad is causing problems.
So that's the first thing.
Open up the ad, have a look at the notification
that comes up and it will tell you
why your ad got disapproved.
So whether it's because it was it had
false or misleading claims, contain nudity, firearms,
whatever the reason is and it will tell you what to change.
So it'll say, update headline, update copy,
update your image, okay.
So it will tell you exactly what you need to change.
Now once you've identified, okay,
this is why my ad got rejected
and this is what I need to fix,
let's talk about exactly what to do next.
So the most common reasons at the moment
that we see for ads getting rejected,
one calling our personal attributes, so saying things like,
Hey girl, Hey man, blah, blah, blah.
Okay implying that they're a male or a female,
calling out specific age ranges, demographics,
anything that's to do with the viewers personal attributes
if you mention that in the video, in the image,
in the copy at all, flat out rejection, okay?
So what you wanna do is go through your ad
if you've been rejected
and the reason is personal attributes,
make sure you don't say anything at all that implies
you know anything about their personal attributes.
So some really common ones that we see, like I said,
we had some ads that got rejected
and they said, Hey girl,
and then went into the ad, right?
Because we said, Hey girl in the copy,
we were implying that we knew they were a girl
and for that reason,
Facebook rejected us for personal attributes.
Even if we say things like for entrepreneurs like you
or this is perfect for personal trainers just like you
or we're looking for health coaches just like you
or we're looking for singles in the area
so we know you'd love this, okay?
All of that stuff implies personal attributes
and if you have any trace of that in the ad,
whether it's an image, video or copy,
it's going to get rejected.
So if you've got that, you need to clean that out.
Now the next thing that we see that's really, really common
is ads getting rejected for making unrealistic
or false or misleading claims.
Now, you may not be deliberately being unrealistic
or false and misleading,
but what we're seeing more and more of
is that any instance where we're exaggerating
or making really big, bold claims,
Facebook are very sensitive to that
and they will reject our ads for that.
So promising anything,
and this is your measure
if you're promising something or implying, okay?
It doesn't have to even be promising,
just implying a specific result in your ad,
the way Facebook view that,
and this is coming from Facebook,
the way they view that and think about it,
is that if there's an implied result,
everybody who sees that ad should be able
to achieve that result after doing whatever it is
your call to action is, okay?
So if you're saying, you know,
here's how you can get 10,000 email subscribers
in under four weeks, that's an instant red flag,
by the way, any result in a given time frame,
basically an instant red flag for Facebook.
So if you've got, you know,
learn how we make $10,000 per month
doing X, instant rejection because you've got
a monetary value, $10,000 per month, okay?
Instant rejection.
So you wanna avoid that and you wanna go with,
go through with a fine-tooth comb,
go through your ad and just make sure that you're not making
any big bold claims or any claims at all
that aren't achievable to every single viewer.
So sure you might think, well, we do have case studies
where people have grown their email list by 10,000 people
in a month but is that achievable
to everybody who sees this ad?
Probably not.
So you're going to need to change that.
Okay, you're going to need to change
the way that ad copy or image or video,
or wherever the promise is made approaches the viewer, okay?
So that's a really, really big one.
The other one is MLM or employment opportunities,
that's the third big reason we see for ads getting rejected.
So if your ad is a business opportunity ad,
it's very susceptible to this rejection reason.
So what you wanna do is go through and make sure
that you're not promising things like,
Hey, work from home in your underpants.
I mean, things like that.
Work from home, work three hours a day.
All of that kind of thing,
is an instant red flag for Facebook.
So if, you know, work online and travel the world
all that kind of thing,
it's very difficult to get past Facebook.
So if you're promoting anything
that could look like an employment opportunity,
how to start a business on Amazon
in three weeks for example, okay?
That's going to get flagged by Facebook.
So you wanna avoid employment opportunities as well.
If you've got anything in there
that sounds like an employment opportunity,
if you're MLM straight up don't bother trying to run ads,
they will reject MLM straight away
and if anything that sounds like an employment opportunity,
it's going to get your ad rejected.
So if you've been rejected for MLM
or employment opportunity and you're not in an MLM,
it could be because it sounds like your business opportunity
is an employment opportunity
and that's why they'll reject you for that.
Now, the other big thing, or big reason,
that we see, you know,
and I'm just gonna bunch these together, okay?
Big reasons I should say that we see, swearing, okay.
Any type of swearing, even words like crap.
Okay, just avoid it.
Guns, anything firearm-related
even if you've got a picture in the background of a gun
or some type of firearm,
if you've got a shirt with a firearm on it,
it's going to get rejected, okay?
So avoid that kind of thing.
Before and after shots another quite common one,
especially if you're in the health space,
you can't have any before and after shots in your ads, okay?
So if you've got a before and it shows an unhealthy person
and then after shot shows a healthy person,
you will get your ad rejected for that as well.
Another really common and easy reason
for your ads getting rejected is the display link
must match the URL that's in the ad.
So the display link is a field when you're setting up
your ads, you can go in,
enter a custom link that people see on the ad.
So under the headline it shows the display link
or the display URL,
but the domain now has to match the actual URL
that people go to.
So if I'm sending people to andrewhubbard.co,
but I changed my display link
so it shows on the ad that I'm sending them to,
getmoretraffic.com,
then Facebook's going to reject my ad
because it's misleading.
It says on the ad that they're going to getmoretraffic.com
but when they click, they go to andrewhubbard.co.
It's got to match the same domain,
very quick and easy to fix.
If you get rejected by that one, for that one,
it's a really quick 30 second change
and you'll be up and running.
So that's the first thing I want you to do.
Go through your ad, look at the rejection reason,
understand what the problem is,
whether it's a headline, copy
and Facebook doesn't always tell you.
So if you're looking at your ad and the rejection
and it doesn't tell you where it is, headline, copy, image,
video, sometimes it just doesn't appear,
so you're out of luck there.
But they'll always give you a reason like it's rejected
because it's MLM or employment opportunity,
it's rejected because it's swearing,
it's rejected because it's calling out personal attributes.
It will always give you at least that reason
so you know what to look for.
So what I want you to do is go through ad first,
check the policy.
I encourage you to go through the policy,
I encourage you to go through Facebook blueprint training
on ad policy as well.
It's a great training,
doesn't take long to do and it will help make sure
you've run into far fewer of these problems.
Check it if you're sure your ad is compliant
then I want you to do the next step,
which is actually a request to review.
So click the button in the ad request to review,
I want you to select the buttons that are your basis
for review, the ones that are relevant.
It'll give you a few options.
Select the ones that are relevant,
but then what I want you to do is actually
type a response to Facebook support as well.
Just one or two sentences very politely explaining
why you believe the rejection is a mistake, okay?
Type that in, send off the review.
The reason I encourage you to type something into that box
is because we've noticed a higher percentage
of ads getting approved.
If we do put something in there,
than if we just tick the boxes and click send, okay?
So that's what I want you to do next.
If you show your ad is compliant,
send it off to review and just do one ad a time.
If you've got, let's say you've got the same ad
and you're running it in five different ad sets, okay?
Get one approved first, appeal one.
That way if you're appealing all five ads
and sending them off and they all get rejected at once,
you're just getting more and more rejections
building up on the account.
And that affects your overall account health,
which can then lead to accounts getting shut down.
So you wanna minimize the number of ad rejections
or disapprovals that you're getting on the account
and the way you can do that is if you have
the same ad running five times
and it gets all of them get disapproved,
appeal one first, see if you can get that approved.
And then if it gets approved,
appeal the others and get them all approved,
saves you getting lots and lots
of rejections on the account.
So what happens if they come back and reject the ad still?
Well the next step is to go to Chat Support
and have a conversation with Chat Support
and see if you can get that decision overturned.
So the link is here for Chat Support,
you can go to that link.
I'll put it in the description for this video as well,
so you can go over, some people have Chat Support available,
some don't.
So go and check if you don't see the Chat Support option
on the page, it means you don't have it available,
which means it's not an option for you.
But if you do have Chat Support available,
get in touch with them, have a conversation with them
and see if you can get the ads approved.
It's very quick and easy to do and often we get ads approved
through Chat Support that were rejected
on our first appeal through the standard appeal process.
But I encourage you to go through
the standard appeal process first
so you're not clogging up Chat Support
and going to them every single time
when you may not even need to.
Finally, what happens if Chat Support still reject your ad?
Well, in that case it means your ad just isn't compliant,
you're gonna have to make changes.
What I encourage you to do is instead of creating
a new ad go and update the existing ad,
change it until it's compliant, okay?
Make changes, be conservative, get it approved.
Likewise, you know, as I said before,
if you've got a few ads running all of the same ad
and they all get rejected,
let's say you've got the same ad running
on five different ad sets because you're testing
that ad against five different audiences.
Well, if they all get rejected
and you've gone through this process,
still can't get it approved, pick one of them, update it,
make it compliant, get it approved, okay?
You'll have to change the ad,
you'll have to update it because at this point
you've appealed a multiple times
it's definitely against policy.
Make the changes, get it approved,
then update all of your others that are the same
and get them approved as well.
The reason you wanna go through and get these ads approved
is because you don't wanna leave rejected
or disapproved ads sitting on the account.
It does affect ad health.
Facebook, look at the overall quality of an ad account
and getting ads rejected,
decreases the overall quality of your account
and when it gets to a certain point,
Facebook are going to manually review it
and they will disable the account
if that's what they decide is the necessary next step.
So you wanna minimize the number
of disapproved ads on the account.
That's why I say don't just leave that out
and create a new one and try to get it approved,
update the existing one.
What happens if you can't get the existing one approved?
Delete it, start again.
But I encourage you to get that existing ad approved first
before you go create a new one.
Alright, so that's it.
They're just steps to getting ads approved.
The first step, identify what the reason is
and where the problem is on the ad.
Second step, go through and double-check,
triple-check the ad to make sure it's compliant.
If it's not update it, if it is,
go through the normal review process, appeal the rejection.
If that gets rejected again,
go through Chat Support if it's available to you,
if that gets rejected again, update the ad,
try and get it compliant.
And if you still, no matter what you do
you can't get that ad compliant, delete the ad,
don't leave the rejected ad on the account and start again.
If you follow these steps,
you'll get far fewer ad rejections,
you'll improve your overall account health,
and you should have a much easier time advertising
on Facebook and getting your Facebook ads approved.
Hope this video helps.
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