Advertising your vacation rental property. Where do you advertise? How much
do you spend on advertising? Should you advertise? We're going to be talking about
all of that on today's show. Let's go.
I'm going to be giving you 5 simple steps on how to advertise your vacation
rental property. Where you should be advertising, what you should be saying in
your advertising, how much you should be spending, if you should be expending
anything and the best way to advertise your vacation rental properties. And
remember to stay to the end because I have a special bonus for you where I'm
going to tell you exactly where you should be advertising in 2020 that no one else
even really knows about. When it comes to advertising your rental property, before
you ever even decide where you're going to put it or what you're going to do, you got
to start with the pictures. Pictures, pictures, pictures. Pictures say a million
words. And today, in this year where we're at everything is all about the images. We
know from Instagram to Twitter to YouTube, people want to see things. They
want pictures and they want video if possible so that they can get a good
idea of what the property looks like. What they are going to get when they
book your property. So before you ever actually decide where you're going to be
advertising, go ahead get a great camera maybe even a professional photographer
and start taking tons of pictures of your property. The inside, the outside, the
bathrooms, the flooring, the cabinets. Open the drawers. Let them know you have
plates and cups and knives and forks. Let them know that you have everything that
they need and tell it in pictures. The second thing, you need to have a really
complete description. So yes, pictures are going to say a thousand words but words
also say a thousand words. So, go ahead and make sure that when you
are describing your property, you do a really good job and you're thorough and
you're complete. You described how many bedrooms they have. How many people? What
types of beds are in each bedroom? What some great features are about your
property? And what sets it apart from other property? Let them know all of the
awesome attractions and things there are to do around your property. Let them know
if there's a cinema, a theater, an arena. Whatever there is that sets your
property apart, make sure you write it in the description and you tell people in
your advertising why they should be coming in to your property. This is so important.
List out why. The third thing that you want to do is you want to make sure you
do your research and that you copy others that are successful. So, one of the
things that you're going to do when advertising your short term vacation
rental property is you want to look at other people's advertisements. Look at
other people's listings. Look at what other people are doing and copies
success. I'm going to give you some great links below with some examples on some
of our advertisements so that you can copy success. And that's really the best
way to do it. But obviously our properties are in our
area so they mention things that are in our area. You want to do research about
your area, what great things you have near your property and what people would
be interested in your area and make sure that you copy that in your listing.
Number 4, you want to list your vacation rental property on multiple
sites. So, I know I love Airbnb and I've made lots of videos telling you guys all
about Airbnb. But Airbnb is not the only game in town. There is a vacation Rental
By Owner, there's Home Away, there's booking.com. There's Turnkey.
There's lots of other websites where you can advertise your vacation rental
property. And you need to kind of learn all of what those websites are and how
they work. Because you want to have multiple options. If you have your
property listed in multiple places, yes, it can be a little bit harder to manage,
because you have multiple calendars but it's so easy to sync the calendar so
that you don't get double-booked and that you don't miss opportunities for
bookings. Because the key to a vacation rental property is staying booked. And if
you want to stay booked, you want to have your listing everywhere. And number 5,
number 5, do not spend a dime advertising your vacation rental
property. Yeah, I said it. Don't spend any money advertising your vacation rental
property. I know. There's lots of places that advertise and they say they can do
it for a very low price. But the bottom line is you don't need to do that. If you
are doing what I'm telling you and you're following my channel and
following the video and listing your properties properly,
taking the pictures. You know, giving people value when they come to your
property. Maybe even raising the prices and then offering them discounts. People
will be in love with just that because you had a sale. And so, instead of
spending your money advertising your property, spend the money offering sales
or giving coupons to your guests. That will draw people to the listing and they
will feel like they got more value for your property. For example, if you usually
rent your property for $200 a night, you might put it on the website. All of the
different websites for $200 a night. But then you might offer a discount of 20%
off or give them a discount for booking for a whole week or for a whole month.
There's so many different options where you can lower the price. Run a sale or
run a discount so that you can pass those savings on to your guests. And in
the process, get better reviews. Okay. So, we've gone over a lot about how to
advertise your short-term rental properties. You got the 5 steps you know
exactly what to do. I've given you some great tips and told you not to spend
your money. Use that money and pass it on to your guests. So, let's take this
opportunity and please, please, please subscribe to my channel. Go ahead and
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adding new videos every single day to help you be successful in your new
business.