and you can be up and running within literally five minutes with a perfect
piece of creative and your product on snapchat should you be using snapchat as
another marketing platform for your e-commerce or dropshipping business
well short answer is if your product or offering is tailored towards Millennials
then you definitely should be in this video I'll teach you step by step how to
effectively advertise on snapchat and start making sales on a very small ad
spin get into it make sure that you subscribe to this channel and turn on
post notifications that way you're up to date with the latest videos that are put
out now a quick question as well what platform do you predominantly use when
it comes to advertising and getting paid traffic to your site let me know down in
the comments below now let's get into snapchat marketing
this beast here I want to show you a couple slides and this is all going to
be about online sales with low ad cost and that is snapchat so moving on to the
next slide looking at a couple statistics here because snapchat is
underutilized in my opinion and a lot of statistics are over not exaggerated
enough in my opinion so snapchat has approximately 109
million 191 million daily active users that is huge that is an untapped
potential right there there are more than 10 billion at daily
video views on snapchat 18 percent of social media users also use snapchat so
guys that's 18 percent almost twenty percent of market share that a lot of
people aren't tapping into when it comes to their e-commerce business seventy
eight percent of 18 to 24 year olds use snapchat regularly now again this is a
big statistic here because like I said earlier if you're targeting Millennials
or you think Millennials will potentially buy your product then you
should be a snapchat this is slightly above Instagram usage for this
demographic which comes in at only 71% so again a very interesting note that
actually people within this demographic use snapchat more regularly than
Instagram but that's not to say that Instagram has no place
76% of snapchat users also our online shoppers this is a really interesting
one that is a very big percentage a lot of them are online shoppers and no
surprise I mean 78% of 18 20 to 24 year-olds use snapchat regularly you
know normally they're going to be online shoppers nowadays moving on to the next
slide what is unique about snapchat and why should you be on snapchat
two reasons for in my opinion in my view it's more authentic for starters when
you think about people using snapchats it's really about a very friendly
network it's very raw it's not a curated newsfeed it's not a curated feed of
images it is you know very raw videos very raw photos it's not supposed to be
stylized so it's seen as more authentic and secondly there's less competition
right now anyway there's less competition when it comes to getting
that paid space so naturally cost per clicks are going to be lower and that's
something that you should get on board with moving on to the next slide what
are the ad types okay I'm gonna get into how to set up snapchat ads in a second
but let's talk about ad types and what they look like now
snapchat ads cost an average of two dollars 95 per thousand impressions so
that you're getting a thousand eyeballs on your ad for only two dollars 95 which
is significantly lower than instagrams average of four dollars 20 and of course
Facebook's newsfeed or other placements for five dollars and twelve cents
significantly lower like I said so you've got snapchat ads snap ads which
is the traditional in-between story sort of ads you've got web view app installs
long-form videos I will get into this in a second but for those who don't know
how snapchat ads work people essentially watch stories or their friends stories
or whoever they're following and then in between a couple stories you'll be
served an ad potentially your ad so that's all the ad types right there
let's go on move ahead with the next step which I wanted to show you step by
step over my shoulder how to set up snapchat ads it is relatively simple but
there are the tricky part is the creative
self but I'll give you once again a very quick solution on that so moving on to
the back end of my snapchat ads manager first of all most actually if you
haven't set up your snap snap ads manager and I'm assuming you haven't all
you need to do is head on to WDS notch at calm and simple sign up process as
you normally would you don't need to be a snapchat user just set up ads on
snapchat unlike Facebook which is a great little nifty feature so once
you've signed up you'll be met with this panel here it's basically Facebook
business manager but far more simplified you see the usual metrics here spend
paid impressions paid eCPM swipe ups ECP you for those who don't know the e
stands for enhanced enhanced CPM I won't get into the details of what exactly
that means but all you need to know is it's
essentially the same as Facebook business manager just far more
simplified so let's go ahead and create a new campaign I will give you my
campaign suggestions advanced create not so necessarily necessary unless you've
tested all the ad types and you know what's working and you want to get a bit
more granular I won't go into that detail in this video but I'll talk about
the quick campaign setup in this video so like I said you've got snap ads story
adds collection ads filters now what do I recommend here let's go through each
ad and I'll tell you exactly what I recommend snap ads is like I said the
ads that play in between stories story ads are what is seen on the discovery
page so when you see you know all the big up comers on that discovery page
your ad is gonna be placed there too that is the story ad collection ad that
is you've got to think about it like collection or carousel ads in facebook
essentially the same thing and then filter ads is you know when you're in a
specific geographic location a custom filter pops up and it can be your brand
now what do I recommend I stick snap ads very very simple
filters are a kind of useless they don't really Drive conversions
collection ads good for e-commerce businesses
story adds not so much so the two that I stick with the snap ads in collection
ads let's go with snap ads for the sake of this video but naming the ad itself
essentially the same as you would do in Facebook it's just a naming convention
for this again for the sake of this video I'll just put in test here brand
name Andrew Ethan zing headline again this is going to be what appears in the
actual snap ads so think of it again it's it's if you haven't used Facebook
business manager then this is gonna be a bit more of a steep learning curve if
you have used Facebook business manager like I'm presuming most of my audience
have this is going to be pretty straight forward again headline is the same as a
Facebook ad headline this is where you want to be good with your copy in terms
of capturing attention so let's just say YouTube tutorial and as you can see on
the right hand side you've got your business name and then you've got the
actual headline so all very point information to support your actual
product snap pixel again I've enabled this but when you first enter the
snapchat ads manager you're going to turn this on and you're going to get a
pop-up saying you haven't installed your pixel yet all you need to do guys this
is very simple if you're using Shopify or you're using WordPress whatever it is
it's still pretty simple it's the same as a Facebook pixel but it's a snap
pixel so you get a custom code what you need to do is essentially put that code
on Shopify there is a back end option where you can just copy and paste the
code and it's it's live the same goes with WordPress and whatnot if you have
any issues guys just let me know down in the comments below I'm happy to help
again shareable leave that on because you want your ads to be shared top snap
media now this is where you actually load your creative now one of the things
here is one of the difference between snapchat ads and Facebook ads is the
fact that snapchat ads is very simple it's essentially it's very video driven
rather than copy so it's all about the creative and
that's the hardest part of this section so you know a lot of you are probably
thinking well how am I going to come up with you know organic snap ads or how am
I going to create video ads for snapchat well I've mentioned this tool in the
past and I highly recommend it I will give you an example right here right now
the recommendation is place it now mock-ups galore here all you need to do
is insert an image of your product and again you can take this from Aliexpress
or if you've got custom images slop that in slots that in and let's I'll show you
what this looks like so scroll to videos here go on to places go into videos and
go to Instagram vo Instagram Story video maker it's the same ratio so it works
exactly the same by the way guys I am linking this tool down below and highly
recommend that you do grab the monthly subscription because you get a limited
use of this tool and as many creative as you want to create with a $29
subscription link down below essentially you're gonna pick one of these again I'm
just going over the first example just to show you here guys what it looks like
I let it load now you can add a couple slides you can customize a whole bunch
of things but as you can see here the default here is summer sales it already
looked damn good guys like that's pretty eye catching as it is the default is
really eye-catching as it is but I'm gonna show you what you can change I'm
gonna change to Andrew Ethan and I'll show you exactly what it looks like you
can change the colors you can change the font you can change the alignment and
you can even change the background so like I said you're gonna slot your video
or your image just in the background as so and then you just want to preview it
and then from here that summer sales part is gonna change to whatever you
want placed in this video again a very nifty tool as well is they have audio
tracks completely royalty-free so you're not going to get flagged on Facebook or
snapchat or whatever so I really like this tool in creating
ads across the board and for a whole bunch of other reasons this is great for
print-on-demand too so that's my quick solution when it
comes to creating a snapchat ad this tool is perfect for it and you can be up
and running within literally five minutes with a perfect piece of creative
and your product on snapchat so that's that's that that is the big bulky part
of snapchat ads done the next thing is of course the demographic and geographic
targeting now let's just go ahead and type in random region here I'm just to
give you an idea so I'm just gonna type in Australia ages thirteen thirty five
that's totally fine males and females age restriction required obviously not
necessary necessary unless you've got an explicit product that you're selling now
interest this is interesting when it comes to interests on snapchat it's very
straightforward it's not you don't get the selection and the power of pure
targeting and very granular targeting in facebook as you wouldn't snapchat as you
would in facebook sorry with snapchat it is very simple it's simply just
interests based on very top-line categories unfortunately but something
still work with so let's just say I am selling fitness gear so let's type in
Fitness fitness enthusiasts let's go with that whole demographic there and
even with this granular targeting we've got three hundred thousand potential
snapchatters and then you can go into further details but this is really all
about making sure is that you've hit roughly about half a million
snapchatters because this is all about impressions this is all about getting
impressions and not necessarily anything else than that because that's what
snapchats all about now you need to hit from what I have found you need to hit
people on snapchat a number of times before they actually take action rather
than them taking action the first time they see the ad so it really is a
numbers game it really is all about impressions but let's move
forward aim for about 500,000 half-a-million audience size now the
duration budget it's really up to you I recommend at least starting with a
decent amount of budget and this is daily by the way so at minimum ten goal
is video views in this case cuz obviously I'm running a videos campaign
auto bid and now I'm not gonna get into bidding strategies here but leave it on
to auto bid unless you know what you're doing unless you know digital marketing
inside out then just leave it out so a bid that's not going to change much but
from there that's it you input your payment method and create my ad and guys
if you're not on snapchat already I highly recommend this because of the
reasons I spoke about and because it's very simple there's low barriers to
entry and it's not super regulated and when I'm what I mean by that is
Facebook's very tough on ads and approval in quality score and whatnot
whereas snapchat it's very laid-back for the time being anyway because this
platform isn't completely into man but it's underutilized guys people need to
start using more often particularly for e-commerce products I mean you can drive
direct traffic to your store at a very low cost per click and like I said we're
talking about two dollars 95 per thousand impressions here and you know
there's a lot of people on this platform as it is so guys if you do end up using
snapchat as a marketing platform let me know down in the comments below how you
go with it because I'm interested as well and if you don't already know
I am also I've also started a new mastermind group called mastery so if
you haven't already joined that group I'll also put another link down below a
lot of action and community engagement is happening on that group so if you
start using snapchat ads you've got an issue or you're finding success let me
know in that group as well I'm sure a lot of people in that group will want to
know about it there's 200 plus people and that group currently and I created
it literally a week ago so guys get into that group if you haven't already
otherwise thanks for watching as always I really hope this video has helped if
it has give it a thumbs up and stay tuned for a lot more
coming outs but in the meantime guys keep on hustling