IF YOU WATCH THIS SHOW-- AND IF YOU'RE WATCHING ME RIGHT NOW, I
ASSUME YOU DO-- YOU KNOW I'M A HUGE FAN OF "STAR
WARS."
( CHEERS AND APPLAUSE ) I'M EVEN WILLING TO OVERLOOK THE
FACT THAT SINCE THERE ARE A LOT OF STARS BUT ONLY ONE WAR,
TECHNICALLY IT SHOULD BE CALLED "STARS' WAR."
OKAY?
I'M GOING TO LET IT GO.
AGAIN.
NOW, AS A DIE-HARD FAN, I'VE MADE A SOLEMN PLEDGE TO BUY AND
USE ANY PRODUCT THAT HAS A "STAR WARS" TIE-IN.
FOR EXAMPLE, THIS IS-- THIS IS ABSOLUTELY TRUE--
THIS IS MY ACTUAL LUKE SKYWALKER BATHROOM SET FROM 1977.
IT HAS "STAR WARS" SHAMPOO, IT HAS "STAR WARS" BUBBLE BATH,
IT HAS A COMB, AND SEE IF YOU CAN SEE THIS, THAT IS LUKE
HIMSELF TRAPPED INSIDE A BAR OF SOAP FORESHADOWING HAN SOLO
BEING TRAPPED IN CARBONITE.
AND YOU SEE IT IS HELPFULLY LABELED-- I'M GOING TO PUT IT IN
THERE-- IT'S HELPFULLY LABELEED LUKE SKY WALKER BELT CLIP SO YOU
CAN HANG ON THE BELT YOU WEAR WHENEVER YOU TAKE A BATH.
THAT'S WHY I'M SO EXCITED FOR THE COMMERCIAL TIE-IN
POSSIBILITIES OF THE NEW "STAR WARS" MOVIE.
LIKE THIS AD FOR A PRODUCT THAT SO SEAMLESSLY INTEGRATES "STAR
WARS, THAT I THOUGHT AT FIRST IT WAS A NEW TRAILER.
>> THERE HAS BEEN AN AWAKENING.
WILL YOU BE ENTICED BY THE DARK SIDE OR EMBRACE THE LIGHT SIDE?
DISCOVER YOUR DESTINY WITH THE COVERGIRL "STAR WARS"
COLLECTION, THREE LUMINOUS LOOKS FROM THE LIGHT AND THREE
MESMERIZING LOOKS FROM THE DARK.
THE FORCE IS STRONG.
FEEL ITS POWER.
THE COVERGIRL 'STAR WARS" COLLECTION.
>> WHICH SIDE ARE YOU ON?
>> Stephen: OH, THE FORCED MARKETING INTEGRATION IS STRONG
WITH THIS ONE.
BRAVO, COVERGIRL.
THIS IS THE PERFECT MAKEUP COLLECTION FOR GIRLS WHO LIKE
"STAR WARS" BUT NOT ENOUGH TO REALIZE THAT THIS HAS NOTHING
TO DO WITH "STAR WARS."
( LAUGHTER ) WITH THIS NEW COLLECTION,
COVERGIRL IS OFFERING THREE LIGHT-SIDE LOOKS AND THREE
DARK-SIDE LOOKS.
THEY WERE PREVIOUSLY AVAILABLE ONLY IN CONTAINERS THAT DIDN'T
SAY "STAR WARS."
AND THE MAKEUP COMES IN SUCH INTERGALATIC SHADES AS LILAC,
GOLD, DARK PURPLE, SILVER AND RED.
AND FOR YOU NON-SUPERFANS OUT THERE, THOSE ARE ALL COLORS THAT
EXIST IN THE "STAR WARS" UNIVERSE.
NOW, AS A FAN, I'VE COLLECTED ALL OF THE "STAR WARS" COVERGIRL
MAKEUP LINE.
IT'S GOT EVERYTHING.
IT'S GOT EVERYTHING IN HERE.
EVEN THE MUCH-MALIGNED "THE PHANTOM MASCARA" AND "JAR JAR
BLUSH."
OF COURSE, I'M A GROWN MAN.
I WOULD NEVER WEAR THIS MAKE-UP, BUT DARTH VADER WOULD.
( LAUGHTER ) ( CHEERS AND APPLAUSE )
"AM I PRETTY NOW, DADDY?" ( LAUGHTER )
"DADDY, AM I PRETTY NOW?" ( LAUGHTER )
GETS HUMID IN THERE PRETTY FAST.
( LAUGHTER ) FOLKS, THIS COVERGIRL MAKE-UP
COMMERCIAL GIVES ME A NEW HOPE, A HOPE THAT "STAR WARS" CAN BE
ASSOCIATED WITH ANY PRODUCT.
LIKE TONIGHT'S SPONSOR: EGGS, THE "STAR WARS" COLLECTION.
( LAUGHTER ) A LONG TIME AGO IN A GALAXY FAR,
FAR WAY, THERE WERE EGGS.
( APPLAUSE ) WILL YOU JOIN THE LIGHT SIDE, OR
OR WILL YOU BE SWAYED TO THE DARK SIDE
( CHEERS AND APPLAUSE ) FULFILL YOUR DESTINY AND FILL
YOUR STOMACH.
THE BATTLE FOR THE GALAXY IS UNDER WAY ON YOUR BREAKFAST
TABLE!
FEATURING ALL OF YOUR FAVORITES LIKE BB8, OR DID I MEAN B-B-EGG?
YES, I DID.
OH, LOOK OUT, BB, LOOK OUT.
HERE COMES A STORMTROOPER!
( CHEERS AND APPLAUSE ) AND NO BREAKFAST IS COMPLETE
WITHOUT LUKE SKYWALKER.
OH, YES!
WILL LUKE STAY ON THE LIGHT SIDE OR WILL HE TURN ON THE DARK
SIDE?
THE CHOICE IS YOURS.
WITH "STAR WARS" EGGS, YOU CAN EVEN REENACT THE DESTRUCTION OF
THE DEATH STAR.
OH, YES!
"LET'S BLOW THIS THING AND GO HOME!"
( CHEERS AND APPLAUSE ) SO, TRY "STAR WARS" EGGS FOR
BREAKFAST AND START YOUR DAY LIKE A JEDI.
"USE THE FORK, LUKE."