Hi. I'm Gary Eckstein from organicweb.com.au and I'm a Mailchimp Pro Partner.
I often get questions around how unsubscribed contacts are managed within
Mailchimp itself so for example if a person has unsubscribed themselves in Mailchimp
and we do an import from a csv or excel file what happens to that contact do they become subscribed
again do we need to delete the unsubscribed contacts and so on let's go across to Mailchimp
this is my demo account and I'll just click view audiences just to demonstrate that I have multiple
audiences Gary's batteries organicweb.com.au and so on the very important thing to know
about unsubscribing in Mailchimp is that when people unsubscribe they unsubscribe at the
audience level so for example if I have the same person in Gary's batteries and organicweb.com.au
the person unsubscribes from an email a campaign an email marketing campaign sent from organic web
if they click unsubscribe in that email sent from that audience they will only be unsubscribed in
that audience not the other audience so this is a great reason to have a single audience
wherever you can so again when a person clicks unsubscribe at the bottom of every email sent
from Mailchimp there's an unsubscribe link when they click that they are unsubscribed
only in the audience from where that email was sent so that's that's an important thing to know
let's go into this audience and I'll just keep you know discussing the subject a little bit more
because it is worth knowing about so we can obviously when I'm viewing my contacts
I can see their email marketing status is unsubscribed so unsubscribe obviously
means they've unsubscribed there are various ways people can unsubscribe
the one way as mentioned is clicking the unsubscribe link in the bottom of an email
the other way is you could manually unsubscribe them by going into a contact profile and
unsubscribing them the other way is during an import we can unsubscribe a whole audience or or
sorry a whole or a number bulk unsubscribe people during the import from csv excel google docs etc
but now because this person for example Gary+14 because that person that contact
is unsubscribed there is not a danger in Mailchimp of re-subscribing them by mistake or there's very
very little reason that would happen it would virtually never happen for example
if I go into uh to import someone so let me let's do the import let's do this let's do the import of
Gary+14 and I'll try and import them as subscribed and you'll notice that I actually can't change
that unsubscribe status so I'll go add contacts let's do the import import contacts and for now
I will just copy and paste click continue to upload and I'll just add the bare minimum for
now to demonstrate continue to organize so this status right subscribed unsubscribe non-subscribe
cleaned if I try and import that person remember they were unsubscribed in my audience if I
try to import them as subscribed and let's just continue I won't add tags for now we will continue
yes that is the email address field click finalize import and let's just import this
person so as subscribed although they were already unsubscribed so I'll complete the import
let's just view our contacts what you'll notice is that that Gary+14 is still unsubscribed even
though I added them as sub sorry subscribed so even if we update their profile whatever they will
not become almost almost all circumstances they will not become subscribed again if however you
this person subscribes themselves via a Mailchimp embedded form on your website so if Gary+14 goes
on to your website and you have a Mailchimp form so not a plug-in on WordPress nothing
like that or an external form a Mailchimp embedded form if the person signs up on that
it will change their status to subscribe the reason being that it assumes that the
that person Gary14 has entered their details and wants to resubscribe because there are cases where
people want to resubscribe so Mailchimp there's no need to delete people that are unsubscribed
from your audience it's self-managing in fact you can't delete unsubscribed people from your
audience and if you were to um on most cases you can't if you were to delete them it would
actually be a risk because then when you did your next import they would be subscribed and when you
sent the email you'd be breaking the law because once a person unsubscribes they've unsubscribed so
again um unsubscribe can't be overwritten via the import there's no danger in that
the next question obviously people have often is okay that's fine but what if the person wants to
manage their preferences what emails they get how often they get them and so on well
I have a separate video for that that's something called the preferences center
so instead of getting the person to unsubscribe click unsubscribe in which
case they don't get any of our emails from that audience if we use the preferences
center we can use something called groups to make them choose the options they get
so once they've unscre, unsubscribed just to be clear we cannot send emails
to anyone that is unsubscribed even if we try to Mailchimp it won't let us into them
last but not least just going back to one of the first things we said and it is important
that when a person unsubscribes in Mailchimp they do so at the audience level so if they are in two
audiences they unsubscribe from an email from one audience they still subscribe to another
audience and you'll be able to send them emails but um usually that's a legal issue and and you
shouldn't be doing it thanks for joining me please like this video my name is Gary from
organicweb.com.au