sup guys jordan here today we're going to be going through a brand new advertisement strategy
that i've been using over the last 30 days it's a hybrid between facebook ads and snapchat ads
now if you use this you will literally be able to reach up to eight times more people for the exact
same advertisement spend so if you're an agency owner or a business owner looking to get roi
online you're not going to want to miss this one but before we get into this video please do make
sure you're subscribed with your notification bell turned on let's get started with the video
okay so i'm gonna waste no time today we're gonna jump straight into this strategy but to do that we
need to go on to the map so let's get on to here right so if you don't know me my name is jordan
platten i'm the owner of affluent.co we're a multi-service digital marketing agency here in the
uk we've literally generated millions of companies in new revenue all over the globe so it's safe
to say i know a thing or two when it comes to digital advertisement now we're recently doing a
study on cpms and the increase of cpms over the last couple of years and cpm if you don't know
is the term for reaching 1000 people so a cost for cpm is the cost to reach a thousand people in your
target audience now in 2017 this used to be 3.73 to reach a thousand people on average on social
media advertisement coming to the end of 2019 it's increased to seven dollars okay so it's almost
doubled in a couple of short years now q1 and q2 2020 this has started to decrease again this
is because of the global climate and everything that's gone on this year many companies have been
forced to shut down and as terrible as that is it means that less people are spending money on
social media advertisement which means it's cheaper for everybody else but when the global
climate recovers and goes back to what we could call normal if it ever does and these cpms are
going to start increasing again that's something we need to anticipate but it's not something to
be worried about it's not something to be alarmed about because in the grand scheme of themes social
media ads are still incredibly cheap compared to absolutely everything else out there and
this is also increasing with inflation but it despite this kind of thought process within us
in the agency recently that maybe we should be trying out smaller um advertisement platforms
than the ones which are so obviously used such as facebook and google and so we've been doing
a lot of work with snapchat and also doing a bit of testing with tiktok and what we've noticed is
the cpm's the cost to reach a thousand people on those alternative platforms are incredibly less
than the likes of facebook and google and so i had this idea for a strategy where we could drive all
our cold traffic to our clients website through the likes of snapchat and retarget that traffic
through facebook and therefore we'd be able to reach more people for pretty much the same amount
of budget so we tested it out and i want to show you guys the results okay so this is the snapchat
advertisement platform i've zoomed right in so you can see everything right now so hopefully you can
read this and this is one of our very very new clients kind of goes against all of the things
i tell you to look out for in an agency client because they are a startup e-commerce clothing
brand but they are the sister company of one of our existing clients who we're getting really
great results for they're also huge influencers of over a million followers on instagram each
and so it was a no-brainer for us they have all the backbones to make sure this the business is
going to be successful also of course they are an existing client so we kind of need to take them on
and we wanted to test out this new strategy with them there's a small budget very small budget of
a thousand dollars or thousand pounds per month and we split this around 50 50 facebook and
snapchat now you can see these are pretty much all cold audiences apart from this one here
but they look alike audiences from an existing email list that we had from these guys and there's
a couple of interest-based audiences here as well now one of the biggest misconceptions
about snapchat is that it's just kids and that couldn't be further from the truth because you
can just target people's ages if you want to eliminate the younger generation then just
target people 20 plus or whatever you can target people by their age by their interests it's a very
very complex advertiser to say complex it's a very um sophisticated advertisement platform just like
facebook just like google just like youtube and so there are loads of targeting capabilities now we
spent 458 pounds on this we reached 300 000 people which is a ton of people for that budget anybody
who's an advertiser will know that and we got a 1.45 so one pound 45 pence average cpm which is
amazing because the global average even right now considering the climate and everything is four
dollars right so we're three times cheaper than that and even four or five times cheaper than the
what it really should be if we didn't have this kind of uh the the issues that we've had in 2020
so really really great start tons of people reached and also tons of people converted so
we had one thousand nine hundred and thirteen swipe ups which is visitors
to this uh company's website uh which is absolutely huge so we've got a ton of front and
a front end conversions from these guys a ton of sales from this cold stuff and now we've
also got a bunch of retargeting traffic that we can retarget on facebook so hugely hugely
successful on this end but we didn't really know how this was going to convert on facebook and so
if i take you over to the facebook campaign here um we spent uh i think it was around 400 uh
wherever we spent we spent just under 400 uh why can't i scroll across here i think
the page is frozen okay well we spent around 497 pounds that's for 497 or 397 returned 1
830 pounds this is just from the facebook stuff which is a very very modest return and that's
five times broads now five times row as that means for every pound that this client has spent they've
had five times back that's just on facebook not considering um snapchat as well that would bump
those figures up too five times right as for the first month or the second month i think this is
with a brand new client is absolutely massive for a startup right this is a startup company you
should not be expecting to profit until like three four five months in and so that's absolutely huge
and that is no doubt because of the cpms now if we look at the cpm's on facebook it's two pounds
and 46 pence so it's an extra pound per reaching every thousand person which is a lot of money in
the grand scheme of things now if i refresh this page because i don't know why this is frozen on me
i just want to show you uh another one of our clients pages let me just get this back up okay
so this is another one of our client ad accounts you can see here we've returned thirteen thousand
pounds for them this month with a nine at times roads for every one pound they've spent we've got
them nine back and uh we actually spent eight pounds here on the cpm so to reach a thousand
people we're spending on average eight pounds which is almost eight times the amount we've been
spending on snapchat so there's so much scope for us to test a cold strategy on snapchat and again
do the retargeting thing on facebook now you definitely still should be doing a lot of cold
stuff on facebook and you definitely should not be turning off your ads which are already converting
well on other platforms okay but all i'm saying is here it makes sense to test out new strategies it
makes sense to test out new platforms now it isn't always going to work on every single platform in
fact let's go back to the camera right now because we don't need to see this anymore
it's not always going to be the fact that it's not always going to run true that uh
other platforms are going to work for every single one of your clients um some platforms will work
some platforms won't and that's because of the different clientele using those platforms but it's
always worth testing out new strategies uh when you come to think of them because if we didn't
do this for this clothing brand then i don't know that we would have got them five six seven times
rowan's on their first month it may have taken us months to do that and i'm very confident that as
we continue to optimize these audiences and the adverts on snapchat for example the cpms will
continue to drive down even low and therefore the conversion rates will increase even more and this
principle is the same that i teach in sales as well i tell people in your outreach don't just
email don't just cold call don't just dm you need to use a multi-platform strategy and i think that
as a marketer it's our duty to try and test out new things and not just follow the norms when it
comes to advertisement because if we really want to get exceptional results we need to do what
maybe our client competitors aren't prepared to do so that's the end of this video guys i hope you
got a ton of value from this and if you want to go test this strategy yourself snapchat have been so
kind to provide a unique link which allows people to get free snapchat ad credits so if you spend
fifty dollars you get a hundred and fifty dollars free from snapchat and if you spend five hundred
dollars they'll double your spend so they'll give you five hundred dollars credited onto your
account the link is in the description and in the comments so go test out that strategy get those
lower cpms retarget that traffic and ultimately increase your conversion rates now please do share
this strategy with somebody else who you think will get value from it drop me down your comments
below with any other ideas we can use to maybe hybrid different advertisement platforms let me
know if you did enjoy this first of all because i don't really go through adverts strategies
on my channel if you want me to create more strategy videos in the future then i will but
i want to know that you enjoy it so drop me down a comment because i'm blind without it so yeah
that's the end of it guys i hope you have enjoyed it and i'll speak to you all very very soon
cheers