What's good guys? It's Trav here from Neighbourhood.
Barna is going home and she's not Sheeses.
Sheeses Christ. What's good guys?
It's Trav here from Neighbourhood where we
help brands find, sell and keep their people.
Welcome to our June Agency update where we fill you in all that's new.
With us the current state of digital.
Marketing, the worldwide events impacting
how you do business as well as our software spotlight.
First things first, what's been happening in the hood?
Well, we've just hired two new Neighbours to join the team in what's shaping.
Up to be another chaotic yet gratifying year ahead.
Both positions of sales strategists and digital marketing strategists have now
been filled and we could not be more stoked for.
Them to join us here on Commercial Road.
Expect a cameo from these fresh faces in our next agency update.
Thank you to everyone that applied and made the effort to come in for a chat.
Definitely keep an eye out as we.
Could be on the Hunt for our.
Next intern very, very soon.
Onto our monthly HubSpot user Group webinar series, I ran the one man show
of fine tuning your sales strategy so that you can convert smarter and not.
Harder through implementing effective lead scoring.
The turnout was great and the questions were even better.
We're glad to offer those other avenues.
Where you can make the most out of your HubSpot investment while showcasing.
Our very own best practices with you guys.
So this brings us into our next.
Hug announcement with Neighbourhood head strategist Don Carlin and myself.
We'll give you the know how on integrating
Slack with HubSpot to streamline your internal operations, saving valuable admin
time and empowering your team to nurture your customer base more effectively.
No, you can stay.
Hi everyone.
Cheque Slack. So Cheque Slack.
Now we are talking about the integration at the moment.
Has it got context to do with this?
Okay, fantastic.
We'd seriously suggest attending this if you're.
Keen on putting more time back into your
team's pockets while optimising your marketing and sales strategy.
We go live for this free event on June 30,
Thursday at 10:00 AEST. Australian Eastern Standard Time.
We'll include a link for this in the description below.
So next up is your digital dose, a monthly recap of what's happening in.
The world and how these current events could impact your digital efforts in how.
You interact, engage and convert your customers of 2022.
So first up is the conclusion of what was
a marketing Fiesta of an Australian election.
Now, this isn't my segue to push political
propaganda, but it is my segue to shine a light on how a.
Pair of mates broke down the surge.
Of political mud into context that better.
Connected with the younger demographic of Australia.
Encouraging the highest enrollment rate since September 2020.
Well, we can say making it halfway through
2022 is that it's been a year of covert the Ukraine war, US gun reform climate
change women's rights and political refinements.
While Instagram has long been considered an.
App to post your sales pics, it's now a news outlet to encourage young
people about topics that affect them, which.
Is where the Daily Odds came into play, and how it carefully crafted content.
Of educated young Australians to make an informed decision on their next PM,
above any overplayed song about alternating political parties.
What we can take away as marketers.
Advertisers and anyone that's looking to share.
Their views about forcing people to drink their Koolaid is that overall, we have.
Broaden our attention spans for content that speaks to us.
Sam Koslowskiwski.
You can't laugh.
Okay.
Can you look that way?
Just look a different way.
I figured out what I'm going to do here.
I'm not going to say his name at all.
The cofounder from the Daily Oz understands.
Their audience and the channels that they use and don't use, such as scrolling.
Through web browsers or subscribe
themselves to a paid a read format like other generations do.
Instead, they prioritise being social
media based, feature audio offerings and newsletters and aren't jumping
into the transactional relationship, which features.
Paid ads scattered around an article of a website.
Developing content that levels with consumers, especially in the light
of the recent election, has seen The Daily Odds grow by nearly
160,000 followers on Instagram in the past year.
What this says for marketers beyond
anything is nailing who you're creating content for is imperative,
but even more so, remaining authentic in the face
of competition and the white noise of the world.
To best understand your people, it's about answering their questions,
perhaps even before they've even asked them.
Look into amalgamating insights from your front line staff and your sales team about
common, or perhaps not so common questions your prospects have.
After all, they're people that work hands on with the people that engage with.
You and finally sifting through past support.
Tickets on queries that you can respond.
To through content that goes beyond an FAQ page.
Much like the future of our political
landscape remains unknown, so too does the next topic of how
a cookieless future is due to change the ad industry indefinitely.
Reaching your prospective customers
in areas of the world that are previously Uber accessible.
May be difficult to reach as the.
Growing trend of online Privacy grows.
Now, as a quick recap on what a cookie is in the realm of ads,
targeting and advertising, cookies are designed to collect
information from you on a device to show you ads that are.
Relevant to you and your interests.
With the website operator's permission,
advertisers can place these cookies on a website.
These cookies can then follow your
activity while you visit other sites, even after.
Leaving the original site.
That's why you might have seen a.
Pair of shoes that you're on the.
Fence about pop up as a side page of a banner while you're hunting.
For your next dinner recipe.
Making sure that those shoes that you probably can't afford are always in front
of mind and encouraging your purchase behaviour with the future.
Without this, what does it mean for.
Your paid ad strategy and how might.
Other advertisers be preparing for it?
Well, six in ten industry pros have.
Stated it's in their top priorities to prepare for it.
One way to stay ahead of the curve is investing into gathering first party.
Data through the likes of email, sign.
Ups, online surveys, community polls and newsletters.
The best part is you own the data rather than sourcing it elsewhere,
meaning you're likely not sharing this data with competitors.
Greater accuracy through knowing who your people.
Are and where they're coming from are all
the more reason for implementing a sales and marketing strategy that drives leads.
If you're short of an idea on this front,
we've compiled a list of 50 ways to find, sell and keep.
Your people that you can grab for free through the link in the description below.
Took us a very long time to put that together.
Actually, going beyond that,
we'd recommend a focus on personalization of your content your customers receive.
Once this data has been collected, did.
You know that 80% of consumers say.
That they're more likely to make a.
Purchase when the brands offer a personalised experience?
This can start in your emails using.
The customer's first name to open up
the subject line, making it feel like the emails were sent just for them.
Our next suggestion would be leaning
into Google's Alternatives, one being turning to Google Analytics Four.
This next generation of Google Analytics is a Privacy eccentric which makes it
durable for the Privacy Focus future, offering greater.
Viewability on the user journey and offers.
Visitors more control of data collected.
Our final solution would be utilising AI based bidding.
The smart bidding feature on Google's AI.
Based bidding allows you to make targeted.
Bids decisions for every auction which your ads enter.
This means that you can have a bid
strategy based on conversions that continually garners more reliable
results without having to try and guess for gold.
So wrapping up our agency update, we have our software Spotlight,
your monthly scoop on software that we've been getting around.
Here in the hood. We like to think of ourselves as.
A radiator version of The Brady Bunch here at neighbourhood and with good merit.
We're generally cruising with some good
chat and some positive energy, and we can probably hold that to our love for.
Beers, dogs and the opportunity to vent.
How our week went through a platform called 15 515.
Five is a human centred platform that.
Fosters transparency, accountability and quality feedback
that our neighbours can share with confidence through.
The platform, which we can, as managers.
Follow up with them every single week.
It's a conversation facilitator that helps you discover how you're supporting or
could be better supported, your people in the workplace.
So here we ask if there are specific projects.
Our neighbours need greater support on how
our culture could improve what they'd like.
To achieve in six months and pretty much anything that gets us on the.
Same playing field to help our crew grow individually and on a team level.
15 five is integrated with Slack so.
We can share our Acknowledgments of how.
The team has key goals in the general chat room.
Every Thursday the team completes their 15
five which allows us as managers to look into how they felt the week has gone.
Add talking points to discuss in there for our weekly one on one.
So if you're looking at creating a.
Stronger, more confident team, one that encourages open communication,
then we'll include a link for 15 five in the description below.
I think you should cheque it out.
And that's a wrap for this month's agency Update We hope that you're having a great
June so far and we're able to take take something away from this video.
But remember, if you need a hand.
With anything that we've mentioned this video.
Cheque out our blog for tonnes of.
Referral content or drop us a line in the comments section and we can.
Work it out together. But for now, that's it for me.
Happy June and happy Marketing bye.