Hello everyone, welcome to Colorbee Photography
withing such nice weather
we will talk about real estate photography
We will share from the preparation
including what equipments to use, shooting tips
and then the quotation
for people who would like to enroll in this profession
I will share some experience from us
which may lead you a path
welcome to today's episode
I am Brian
If you would like to be a professional photographer
this is a good place to start
There are three reasons:
firstly
the amount of market is huge
you don't have to worry for searching clients
for example new/2nd-hand house renting
including hotel
and the Airbnb which was quite popular before
they all need big amounts of pictures
Quite a lot of photographers around me started from real estate photography
Second is, the shooting process is not that complicated
we can say it is massive still photography
Compare with wedding/children photography
there is no communication with the model
or ask the model to fit into the pictures
I think there are not many external conditions to be considered
Also, tones of online sources can be referenced
you can do self-development easily.
The third point
real estate photography has quite a high upper line
its easy to start
but problems will turn out one by one after
Withing your experience gaining
from choosing what weather to take photos
To how to show out the biggest advantage for every single building
this needs to self-improve continually
So that
real estate photography has a high upper line.
The first you need to prepare during the session
is communication with the property developers
and clients
The photographer is not selling photos
The work from photographer
it's more like an extension for marketing
Show out the high lights of the property in a visible way
So,
you need a clear pre-communication with the property developer
take a look at what kind of project it will be
it can be a walk through
a preview of the property, or a general project designing expression
If the photos are for the project preview
you do need to imagine your camera as a client's eyes
giving proper dwelling size to the people who can not visit here in the reality
giving dwelling size to the people who can not visit here in the reality
If the photos are for general project designing expression
then you need to present the whole project and particular details from designers in a visible way
then some special shooting techniques might be used
like macro-timelapse photography
In today's project which we are shooting, it's from a local property development company in Melbourne
called Monolith Projects
the building is in the middle between Melbourne CBD and the closest pure natural scenery from the city called Araband.
location location location
this is biggest selling point of this building
Lets have an imagination on the balcony
If I may have a 360 no blocked view balcony
I will be really happy.
The second point
you need to schedule a day with nice weather and shooting time
If the bedroom is full of sunshine
it will looks comfortable
but if the sunlight is hard, that goanna is bad news for the photographer
so
a cloudy day or a time without direct sunlight through the window would be great
Let the window and sunshine become a massive softbox
this is the best light souse
Also, before doing the shooting session
I recommend you to have an onsite walk
having a brief idea of the dwelling size
especially the direction of the windows
Well,
this will help you make a nice shooting plan
For shooting outdoor scenes
most people are preferring blue sky with white clouds
I would say particularly looking for a nice weather day
I believe
taking this extra time definitely worth it
For me
I usually will take a group of photos indoors first
warm up myself
such as the environments of bedrooms
and living rooms
although the shooting skills and framings are usually standardized
however, this indoors shooting requires the most equipment
also it's the most familiar
Well,
You will use the camera, lens
slider, tripod,
lights, gimbals, etc
This will let you know if you are having all the necessary equipment
My favorite lens here is
Laowa 15mm/F2
with zero distortion
or wide angle lens like Tamron 17-28mm
so I can make some crop in post processing
and stabilization
and usually I will also use 90mm macro lens
to filming the details, meterial
and feature of building
also
my favorite lens Batis 40
shooting some subjective scene
slider and tripod are necessary
it made our video
more smooth that let pople feeling calm
I recommend
use different speed to shoot more videos
on silder
that you can choose the best one in the post processing
set the camera as 50 FPS
so you can slow the video
let is smooth
make sure you use stabilizer
I strongly recommend you
bring a monopod
It's a super easy-to-use combination
Abou the monopod
it's small and light
but stable enough while being operated
It eliminates the up-and-down movement of stabilizer
The movement can even
limits unnecessary shaking
of side-to-side
If you use it well, you can add a stabilizer to the monopod
to mimic the effect of slide rail
super super easy to sue
Moreover
the monopod is equivalent to an extension arm
so that
when you shoot some shots with
expressive spaces
the monopod you have are equivalent to a human rocker
plus a ground-controlled drone
All houses sold in Australia are well-decorated
Developers usllay arrange some furniture in the model room
to let customer exprerience a feeling of actual living in
Well for fure, those immovable objects
are included in the sales price of the house
such as the kitchen and bathroom equipment
which reflect the efforts of this project
Needless to say,somtimes
famous brand of kitchen and bathroom equipment can been seen
But sometimes, developers use special construction material to promote the texture of entire house
as well as the quality of residence
such as this metal device specially customized from UK
worths spending some time to take some close-ups
which can be interspersed with panoramic picture of the whole film
It also makes the audience feel relaxed
and comfortable in the perception
Don't forget to take shots of public facilities
when you are shooting the aparment
This is also an important part of the customer's consideration when purchasing the project
such as the garage
and some publi spaces
just like the special place of this project, which is a rooftop with unobstructed impeccable views
because of its special locale
which allows you to have a panoramic view of the entire Melbourne city garden
and there is also a BBQ station on the terrace
On weekends
it must be very cool to hanging out with friends and grilling barbecue and feeling the breeze
Don't forget to take pictures of the building exterior
with designer's great effort
The place where we live is a work of art
You agree with me ,right ?
after shooting the film don't leave in a hurry
Take the camera and tripod on your back
walk around the neighborhood
and take pictures of the surrounding environment and living
In fact
this is also the shooting environment
The most important point is when people buying a house
they are not only buying a place to eat and sleep
but also buying a living environment and life circle
For example, like this building
there is a huge stadium behind it
You can play sports here
Then
it's such a beautiful thing
to take a walk by Yarra River
It is said that the coffee in this neighborhood is also very good
How long do you think this final film will be?
I think it takes ten minutes anyway
Ten minute
is long enough for a movie. Three minutes long is sufficient
Knock off! The last and most difficult thing is
how to quote
Some say the more expensive of the house
the higher quotation should be
But in fact
every real estate developer has limited budget
How to issue a reasonable quotation
well
there is no clear quotation standard in this business
some quote referring to the project
some referring to number of rooms
But I think the most reasonable way to quote is to referring to working time
The work of a photographer is generally divided into three parts
one is working hours
the second is what kind of equipment you need
and the third is
your work experience
If you are an inexperienced photograhper now
I think taking pictures for free
is a choice which has to face
Of course
you are gaining experience
and customer reputation
which everyone need to face
On the otherhand
You can know how long it takes to shoot a project
after a certain amount of work experience
Then you are able to estimate the length of entire shooting and post-production work
according to the time of this work
and the complexity of the shooting
On the basis of this working time
you can evaluate whether this project needs any special equipment
like extra light
or lots of slide rail shooting and stabilizer shooting
and some even need for shot at special time at night
all these factors add up your working hours
and your shooting equipment
and you can come up with a unit price
then
you are able to quote a very reasonable price
I know that
there are many real estate practitioners watching the show
and you may also be a photography enthusiast
You must be thinking
well
I will shoot by myself
But trust me
it's best to leave it to professionals
the photographer is the photographer
the real estate market is the market
and the sales is the sales
Everyone performs their own duties
This is the most efficient
and profitable way
O.K. Today, we talk about suggestions on how to shoot real estate
If you like this episode
please thumb up and leave comments below
and please also follow our project of Monolith Projects
a very interesting project
Thanks for watching this episode
I'm Brian from Melbourne
See you next time
Bye bye