in this video i'm going to show you guys how retargeting ads can help you make more money
with your merch by amazon business hi guys my name is rj martinez and today
we are going to talk about why you should try retargeting ads with merch by amazon to help
your product rank better it's not as hard as it sounds so stick around to the very end and
first things first make sure you guys give this video a thumbs up and if you haven't
subscribed to my channel subscribe to my channel hit that notification bell and let's get into it
okay all right here here are a few examples of uh ads that i wanted to share with you that are
three target ads as you can see look at it spent around 409.63 sales close to two thousand dollars
that are brought in um impressions about yeah you can see over four hundred thousand updated right
there let's see like it costs eight costs so i'm looking at it from the lifetime right and you're
gonna see it costs around twenty percent it costs right it all depends like everyone's everyone's
gonna be a little bit different when it comes to this okay um you can see how the ad shoots up and
then it goes down and it comes up again when it comes to every like i said when it comes to this
everything's gonna be different but you can see that you know getting cells with retarget ads
it's gonna help you trigger the algorithm and rank your product more and closer to that front page
okay which means more traffic more sales okay if you understand that even just grabbing customers
you know that you know it just it's helping you reach those buyers and converting them okay which
is very powerful okay if you understand that so you're just making cells several different ways
and then help triggering that algorithm okay here it is making cells so if this shirt is at 19.99
okay let's say the break even it costs would be like around 27 28 okay this isn't the
profit this ad is profitable okay even at 28 or 29 right i don't mind it all depends
what your goals are i don't mind if that's up a little bit more so i would increase
you know the eight cost a little bit more now if you come down here you can see that it has clicks
2000 okay spend 409 orders 93 cells you can see all that information down here too as well but um
you can see how much clicks that you know how many clicks it has this ad has driven a lot of clicks
to the campaign okay now let's go over to another one another another retarget ad that i have
okay now you can see this one right here spent 350 eight dollars and 12 cents i ran these ones
pretty much almost similar to the same time of each other because i wanted to test it out okay
here's the other ad right here as you can see um ran this around the same time as the other
one that i'm sharing with you 358 dollars spent 12 cents 358 dollars spent in 12 cents 358 dollars 12
cents there you go close to 1900 in sales you can see the impressions you can see the eight costs
close to 19 right um you come down here clicks over close to 2 1900 okay spin you
can see orders 91 is driven in 91 orders it's this is a standard t-shirt too by the way and
it's the average royalty should be about five some five dollars 25 cents 23 something around there um
break even a cost is about roughly around 27 28 percent too as well um i would probably end up in
increasing the bid a little bit more because i don't mind you know giving up a little bit more
it costs on this so 19 20 i don't mind even hitting like i told you in the previous one
like same thing too here 28 29 i'm cool with it i'm okay with that because i know it's you know
it's triggering the algorithm that's the goal to trigger the algorithm so this product can rank
closer to the front page okay that's the goal and then if you do that you get more sales organically
and then you get more sales with ads and then you just everything everything matters when it comes
to all this stuff okay so let me teach you how to actually launch these type of ads all right
guys so i'm over here and i created click on create create a new campaign come over here
into this section okay um and then we're gonna go over here instead of we're gonna click on
sponsor display okay and i'm gonna hit continue right here okay this is the whole process of
running a retargeted ad okay they keep on updating stuff in the back end too as well as they keep on
you know they're they're releasing new stuff to us in the back end of amazon advertising
you're gonna see that you know it starts to change and look different so if you see this within the
next two weeks or or you see it within you know six months later you're gonna see that it's gonna
keep changing but pretty much the same concept is gonna apply and how you're gonna run you know a
retargeting ad okay so i just think little things might change so campaign name um i like to put the
niche like so for example this is gonna be cinco de mayo cinco de mayo okay you can put retarget
retarget or put rt okay rt you know just for abbreviation for retarget um and then i like
to put the asin right here if i come up here it's gonna be my dabbing gnome that i made if you guys
haven't checked that video out you'll see how i did the listing for this product all right um it's
probably made about six or seven cells already okay um organically i made a tick tock and a
instagram uh reel and it went viral somewhat viral so that might be a cause of some of the organic
so it's not kind of like or it's or it's not it's not making sales of ads yet but it's organically
making sales but also i'm driving traffic from the outside to amazon i'm using tick tock or or
tik tok and instagram reels and it's pretty awesome to see how it's how it's going and making
sales and i've shared every shared with everybody so they can get an insight of how to do a listing
okay and how i would do it personally and because a lot of people ask me like how do you do this and
i don't know how to do the keywords in the listing and i should show you exactly grab you by the hand
step by step and show you everything so follow that that's all you have to do follow that
rinse and repeat do that with every single niche that you go into and and do it that
way okay i do it to this day and it still works obviously right so come back over here
grab that asin i grabbed the ace and right i showed you that i got basic copy they sent right
here copy okay back over here to that put it in there so what i do is like when i want to look
for an ad okay i would search for the asin or type in put a little bit more in here put gnome
put as much information in here as possible uh as possible that way you can find it okay however you
search for your ad or search for a certain ad that's how you want to do it okay um the
daily budget don't do 100 because you can spend that you'll spin that bad boy so to start with
you know i recommend always start with two dollars three dollars five dollars whatever it is that you
feel comfortable with one dollar okay if you don't feel if you feel uncomfortable about launching an
ad start with one dollar two dollars three dollars okay 50 cents to whatever the heck is whatever the
heck you're comfortable with do that all right now we're gonna go down okay i'm gonna leave
this as is like this um if you have a portfolio that you're putting these ads in do so okay so
you're separating by niches do that okay keep it as organized as possible okay now we're gonna come
down right here and take that asin plug it into here okay you're gonna see the nodes popping up
right there i'm gonna hit that add button right there one product and now when we come down here
we're gonna leave uh choose specific products or categories to target your ads
we're gonna click that one you can test this out it's all about testing at the end of the day
um but i'm going to see like if you press this right here audience
it's all about testing so everything that you see that i'm doing here you want to test okay because
if someone is not doing it and you start to do it like most likely if everyone's doing it there's
going to be more competition most likely if everyone's not doing it there's going to be less
competition it always works that way right all right so targeting i'm going to hit audiences okay
now bid optimization okay this right here this one they didn't have it at the beginning but then they
started adding new stuff back here what i've been running personally is optimize for page visits
okay and it'll say we'll optimize your bids for higher detail page visits drive product
consideration but consideration by showing your ads to shoppers more likely to click on your ad
okay so conversions two clicks okay and it's telling you what it's i haven't tested this
one i haven't tested this one but i've tested this one all right i'm gonna go
back and test every single one okay uh and this is the one that i'm gonna run right now
i'm actually i'm gonna switch that up okay i'm gonna do this optimize for conversions because
that's what i want drive sales by showing your ads to shoppers more likely to purchase your product
right it says it does that okay um and and i have a few exact stay to the very end of this
video because i have a few examples i'm gonna share with you and show you like you know with
me testing and stuff like that like this is the results that i'm getting okay this is results okay
so this is what we're gonna do we're gonna leave it at that and optimize for uh default bid
now a lot of people ask me okay rj what are you launching your ads at what bid like
what's your bid at i always say do what you're comfortable at okay if you do a dollar you're
gonna spend a lot of money okay but that's not the point the point is to make money
okay if you spend a dollar and you're converting and you're making money over and over and over
and you're in the profit with your ad it doesn't matter how much money you're spending okay you're
in the profit like you're making money okay that's the goal so even if i start at 75 cents
okay even if i start at 75 cents but is this is this is this design ranking okay is it ranking on
amazon that's what you want to focus on because if you go into this oh i don't want to spend too much
money on doing this and you're gonna get you're gonna get passed up okay so what i recommend
is start off with what you feel comfortable but once you start to understand it be a little bit
more aggressive okay um don't because some sometimes amazon will spend money on like
on the campaign it'll go crazy but make sure make sure that you look at the the campaign as a whole
okay look at it for this month or look at it for a lifetime okay you doing that type
of stuff is going to help you make it the more that more like information the more data you
have the better decision that you can make okay and this may be too much all at once but trust me
take it in by bits by bits and pieces and take notes okay take notes don't just like
oh yeah i'm gonna launch this and rj said i can make all kinds of money if i do this
like you have to understand what you're doing my system is different from your system okay you're
different from me my product is different from yours everything is different here okay not one
size fits all this is this that doesn't work that way i wish it worked that way then it'll
be lifeless to be so much easier and we can all make money with much by amazon and be successful
and then i'm going to come down right here to bidding i'm going to hit i'm going to convert
for i mean obviously the bid optimization i'm going to hit optimize for conversions
okay default bid i'm going to i'm going to do 30 cents okay um this it's a default at
a dollar so you got to be careful when you're doing this make sure that you fill out all this
information correct because if you leave it at a dollar it's going to spend a lot of money fast
okay um i recommend you start low okay or whatever you feel comfortable with okay it could be 20
cents it could be 25 30 cents remember every single niche is going to be different okay when
it comes to this every single product is going to be different because it all depends how much
competition and how many you know if other people are running uh bids and they're competing with you
are they outbidding you stuff like that is it a product that a customer wants so you know so
you got to keep that in mind and when it comes to everything's going to be different but one
of the things that i've been looking at um is the impressions in in the back of the campaigns
okay when you look at all the information the data that you can sort by and put the columns in i've
been putting uh impressions in there because that helps me um just to make sure you know if i'm only
getting five impressions that means i'm my bid's too low i need to increase it a little bit okay
that kind of gives me an idea of what's going on inside of the niche right and i kind of look at
that and that's one of the one of the stats i look at of course when it comes to any other stuff all
right now for the most part i've been testing a lot of ads with the page visits the the two
examples i'm going to show you in this video so stay to the very end of this video if you
haven't give this video a thumbs up make sure you guys give this video a thumbs up the two
regular targeting ads i've been messing with is the page visits and they've been doing really well
but for this example we're gonna optimize for conversions okay um um i haven't i haven't tested
this one i haven't tested this one they added this one right here and they're going to keep
on messing with stuff and then you know i just recently noticed too they changed the back end as
far as you know the whole layout uh for amazon ads okay so it looks a little bit different right now
and it may change like i said it may change um six months from now too as well but the whole
concept the same process is gonna be the same um as i come down here okay we hit audiences okay
there's gonna be a whole lot of information right here i recommend you you know learn more and learn
more about it right here um everything's going to be different so if i switch this to target
product targeting up here this is going to change down here um for the most part i lift i just leave
everything like it is so let's say i want to click on purchase marketing okay when you click on here
you can the look back you can see 30 days you can switch this to 365 days 60 days 90 days 180 days
remember the goal with the retargeting ad the more the person sees the ad okay
the more um chances like the more they see the product the more chances of them the chances of
them purchasing the product is higher okay so i think this is really powerful when it comes
to retargeting ads keep that in mind so if you're running an auto ad manual ad then you're running a
a manual with like phrase broad and uh phrase broad and exact and then you're running a retarget
ad you're running all these ads getting all the traffic traction to the product the chance of you
making a sell is very very high okay and then once you start to convert and you start to rank and
continue to run that you're gonna rank higher and higher and closer to that front page okay which is
powerful because that means more sales organically and then of course you're gonna be spending more
money with ads but if you're converting it doesn't even really matter it's part of the business right
um yeah there's a there's a ton of information that you can go into in here and i haven't tested
out but i'm going to test out later on in the future but there's so many different things
that's in here that you can click on and like you know click on here and you can add you know
by the category add you know men's uh novelty t-shirts women's novelty t-shirt boys you know
girls and add all that too as well okay um but for this example we'll just leave it at 30 days
you can test this part out too as well recommend you test it now i can customize this if i want
to if i click click on that you know i can add the logo the brand headline all that stuff but
for this example i'm gonna leave that as is okay leave that as is okay this is exactly
how your ad will show up and i think it's really cool and then from here you would go ahead and
launch the ad and you have launched your first retargeting ad and if you want to learn more about
ads and launching more ads as far as like you know your your auto ad and then you have like
different manual type ads you can run uh check out this video right here i go into more detail
about amazon advertising and give you the best insight and how to launch you know successful ads