There's been a lot of
speculation that you're going
to get into the business of
Hollywood.
Your name has appeared Alibaba
Group at the beginning of a
couple of big films recently.
What is the ambition for
Alibaba in the entertainment
world?
The beginning was like this.
Several years.
Every five years we
have a review for our strategy.
Now our strategy is always to
look at the 30 years and 10
years. In every
strategic decision we make,
we have to ask one question.
With this decision we may
solve society problems
because we believe the bigger
social problem you solve,
the more successful you are.
So if this cannot solve
any social problems,
we don't do it.
Second, is this project
going to be successful in 10
years?
If this is going to be
successful in 10 years,
let's do it.
If it's going to be successful
in one year or one month,
now I'm going to say forget
about it.
Because why you can be
successful in one year or one
mouth?
So we all have to prepare
and five years ago we had a
big debate about 10
years later, 20 years,
what other things this China
society and the world want?
So we say happiness and health.
Two H strategy
- happiness
and health. We believe
Hollywood, you know the movie
industry, brings people
happiness. Because today
nobody is happy. Rich people
not happy, poor people not
happy.
At least when I watch movies
you're happy about it right?
So I think we should have
partner with the Hollywood,
especially like a lot of...
You know, we have a different
way of living in China.
The movie we have a lot of
heroes but China movies heroes
always dead.
The American movie hero never
dies.
If all the heroes died,
who wants to be the hero?
So my movie,
I want to make the hero live,
right? So this is,
this is, I think we should
learn a lot and
it's only about two years.
So we have another eight years
to go.
I want to make our company.
That it's
not e-commerce.
It's something that's giving
people inspirations,
giving people because I learn a
lot. For example I would say
that my favorite movie
Forrest Grump.
Life's tough,
this is I learned.
And that inspired me.
That is why when people call me
crazy,
stupid in the past 17 years.
You're crazy. You're doing
something that will never work.
You are stupid?
How can you do that model?
Amazon this model,
eBay this model. Why Alibaba
this model?
I told myself Forrest Gump
said go ahead.
I don't care about what the
other people and the other
thing. Forrest Gump said nobody
make money on top of catching
whales.
People make money by catching
shrimps.
So we serve small business.
Fair enough.