Welcome to Elise's State of TikTok for Business Address.
If you've ever wondered if TikTok is relevant or even useful for your business,
you're in the right place because in today's video,
I'm going to cover all the juicy reasons as to why TikTok is exceptional for
business. Even if you hate the idea of being on camera.
When you hear these reasons, you might change your mind real fast.
And stay tuned for this one where I'm going to cover the elements that make up a
great Tik Tok video, even if you're a camera-shy business owner.
My spidey senses are saying the first question you're wondering is,
"Is TikTok even relevant for business?" Let's look at the numbers.
Here's what we know. In August of 2020,
TikTok made public that it has a hundred million active users
just in the U.S. alone.
And it's estimated that TikTok has over a billion users all around the world.
Let's look at the U.S. and let's look at the percentage of users on the app,
all divided by their age groups. Not surprisingly,
the largest group on TikTok is the youngest demographic.
I'm talking 10 to 19-year-olds. After that is 20 to 29-year-olds,
and that's about 29 and a half percent of the users.
Then we have my group, the 30 to 39s,
and that's 16.4% of users.
Then we have those who are 40 to 49 years old, and that's 13.9% of TikTok users.
And then we have 50 plus, that's 7.1% of users.
So we know that the U.S. has a hundred million active users.
And we also know that 67% of users are over 20 years old.
So that means there are 67 million people just in the U.S.
who are adults, who have money to buy things. If you think about it,
the population of the United Kingdom is also 67 million people.
So think about the UK, 67 million people.
They are all potential customers for your business.
Therefore your customer is on TikTok. I rest my case.
Now I know what you're thinking. Elise numbers are great,
but show me some proof. I have proof for you. Meet my student Lonnie,
who is an artist.
Lonnie went from making about a thousand dollars a month in sales to over
$15,000 the very next month - selling his art all
through short-form video marketing, like TikTok and Reels.
Hear it from Lonnie himself.
Hi, my name's Lonnie. I go by lonniedraws. I make artwork and apparel.
Before Videos Vault,
I knew that getting on camera is going to be important for my business. But,
two things, I was afraid of going on camera. And also,
I kind of didn't know how all the editing worked, particularly in TikTok.
Videos Vault is going to give you a lot of ideas on how you can use videos,
specifically topics,
but it's also going to give you those important logistical things you need to
know, like how to get good lighting or how to get good sound.
So obviously now that I'm using videos, my income has gone up. That's great.
But more importantly,
I get comments from people in my DMs or in comments and say,
"I really look forward to watching your videos." And that's really important for
me. So here's my advice,
Videos Vault's going to give you a lot of information on how you can use video
and video marketing in your business.
But it's going to give you a comfortability on the platform so that you can have
fun with it, and that's when you're going to see your sales grow.
But I'm not done yet. I've got even more numbers for you. On average,
people spend 52 minutes a day, A DAY,
in the TikTok app. Yeah. Their attention is on TikTok.
In terms of its global impact,
TikTok is currently available in 154 countries and in 75
languages. TikTok is so impactful on pop culture that when a song trends
on TikTok, it's also likely to trend on Spotify.
This again illustrates the true influence of the platform.
And last but not least,
TikTok has the highest engagement rate per post compared to Instagram and
YouTube. Because we're probably numbered out right now.
I'm just going to point and show you the average engagement rate for micro
influencers.
And here you can see the average engagement rates for mega influencers.
The next question I bet you're thinking is,
"How do I use TikTok for business today,
right now?" TikTok itself has said it best: think like a marketer,
act like a creator. To act like a creator, you really have to ask yourself,
"How can my brand be human?" Especially when we're talking about social media
channels and we're not actually interacting face-to-face.
How do I bring that human element to my marketing? Well,
TikTok as a platform has tons of tools and features to really allow you
to show so many different sides of your personality and to tap into your
creativity. This is what TikTok wants you to do.
To show up as a brand and not show up the same way you always have.
To not do the same thing you've always done.
TikTok is a place of inspiration for you to create,
to experiment, and to put yourself out there in a whole new way.
That might sound scary, especially as a business owner,
but know this - TikTok is very active in recruiting businesses to its
platform. It's hosting events like the For You Summit.
And it's also recently launched ads, so you as a business can run ads.
When it comes to using TikTok for your business,
the second thing I want you to keep in mind is that you'll need to embrace
entertainment, no matter your niche.
In fact TikTok said this about entertainment.
"It doesn't matter what industry you're in or how big your business is or what
you're trying to accomplish.
We really think every brand today becomes successful through the quality of
entertainment that surrounds the brand. As they say,
if you've been in the business of making ads,
you're now in the business of making entertainment." Why is this? Well,
when you look at the hashtag views on TikTok,
entertainment is the biggest category. After entertainment,
the second most popular category was dance content. But lucky for you,
I teach you on this channel,
how to grow your business on social media without dancing.
Because that's not what I do either. Just for kicks,
here are a few more big categories on TikTok. We have pranks,
fitness and sports, home reno and DIY industry,
beauty and skincare, fashion, recipes and cooking,
life hacks and advice, pets, and the outdoors.
If your niche is in or around any of those topics,
what are you waiting for? You should be on TikTok.
Third thing to keep in mind here is don't be afraid to dig in and do a little
research on TikTok. When you first join TikTok,
you can totally just be a voyeur.
Look at the topics and the type of content that people are talking about.
Real things. Look at how it applies to or impacts your brand.
And of course, look at your niche on TikTok,
look at the kind of content that real people and other brands are already
creating. Just because they're there creating content already,
it doesn't mean it's too late for you. In fact,
TikTok is designed to be an app where you look at a video,
you get inspired and you make your own version of it.
That means you don't have to reinvent the wheel. So look at your industry,
look at what kind of content people are creating,
and then remake your own version of it. It can be just that simple. Okay.
If you're with me so far, I bet the next question you're wondering is,
"How do I make a good TikTok for business?" Here are the elements of a great
TikTok video. One, keep it simple. Good lighting, good quality,
and one topic or objective. Number two,
encourage people to watch your entire video,
whether it's 15 seconds or 60 seconds, by having a storyline.
Be entertaining, build in some drastic transitions,
or have a surprise or a hook or a payoff at the end.
Now I've done some of this brainstorming for you. In fact,
I've created a free guide that includes six TikTok videos that you can make for
your business, including some how-to steps as well. So for this guide,
head to elisedarma.co/tiktok. Grab it today. It's free.
The third element of a great TikTok is to talk fast and to edit fast.
I know it's kind of a weird topic,
but I do notice a trend that with the TikToks that show on my For You Page,
there are often really fast, short edits in between sentences.
Meaning sometimes the person's even overlapping on their sentences and they're
generally talking quite quickly.
Now that could be because people are trying to squeeze in their information into
15 seconds.
But I also think it's because people just have short attention spans.
So if you can catch their attention quickly and keep it going by moving and
talking quickly, I think your TikTok will have a better chance at going viral.
When it comes to making TikToks for your business,
the second thing to consider is how can you create content that allows others
to tell their story or create content through your brand?
What does that mean? The best way to do this is to create an audio.
An audio that can easily be shared and reused by other accounts.
It can be an audio where you're talking and you call out your target market.
Something like, "Hey moms, show me a picture of your favorite child.
Show me your favorite room in the house." Something like that.
So it could be a talking-based audio,
or it could just be music or creative sound.
Take NYX Cosmetics for example.
They made an audio clip that didn't force their brand into it.
It was basically a creative asset that allowed others to tap into what they
started and riff off of it.
So you as a business owner can totally do that for your brand and niche as well.
The third factor to consider when you're making TikToks for your business is a
relatively new feature. When you have a creator account,
you can turn on something called Q&A.
This is TikTok's way of making it easy for you, as a business owner,
to engage with your audience.
What Q&A does is allow people to submit a question to you on your TikTok
profile. You can then take that question and answer it back in video format.
So voila, there you go.
Answer the questions that you get submitted to your profile,
and you've just created TikTok content.
This is great for you as a business owner, because a.
You don't have to think about what kind of content to create.
And b.You can answer questions that are holding your audience back.
You can answer things that will help them get off the fence,
which generally means sales. There we have it.
The State of TikTok for Business Address is complete.
If you're just slightly more curious now about using TikTok for your business,
then yay I have done my job! And secondly,
I want to introduce you to something that's going to save you hours of time,
especially when it comes to brainstorming what videos to make for your TikTok to
actually grow your business. What I'm talking about is called Videos Vault.
Videos Vault is a program I made that gives you 300 video
ideas for your TikTok or your Reels, if you prefer,
that will actually grow your business.
The ideas are categorized by what you offer, whether it's coaching, services,
or products.
This is an amazing product that's currently priced at under a hundred bucks.
Such a steal of a deal. If you want to check it out,
head to videosvault.co today, and I'll leave the link right below this video.
To ease and revenue. I'll see you in the next video.
Thanks for watching today's video on TikTok for business.
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