Hey friends! Anastasia here, and let me tell you something: content writing is
the most time-consuming part of running a website.
Today I'll show you how to write SEO-optimized content using the power of AI.
If we ensure that we are diligent in fact-checking the information generated by AI tools and use our
own expertise on the topic, the content created with the help of AI should do well on Google.
Step #1. Choose the Right Topic for the Post
Let me tell you something important about writing the perfect blog post.
Your first and very important step is to choose the BEST topic to write about.
We can start by using the Prompt feature in Anyword. It's an AI content writing and
performance analytics tool that kindly sponsored today's video. You will see
how quickly we can go from a keyword to a blog title and outline the entire post.
So here what happens is that we just give a prompt asking to suggest some topics for an
article about starting an online business. We will get a list of 10 different topics we
could start working on. It gives us a very wide range of article ideas,
they all make sense and it's great to keep them for our content plan,
but I think we need to do deeper research to pick the right topic!
After all, why waste your time and energy writing something that won't get any traffic, right?
The trick is to find topics that are related to your niche, have decent search volume,
and that you actually have a chance of ranking on Google.
You are lucky today because I will show you a way to do this for free.
Let's say you want to write about different ways to make money online. Go to WordStream's
free keyword research tool and type in "how to start an online business."
A few short steps later, you will find yourself on this page,
you need now to scroll all the way to the bottom of the page and click Download Keywords
to get a list of keywords in an Excel file. Now you can sort them by Competition Index.
Lower is better. But we also want something with a decent search volume at the same time.
Check this out, I found a good one, "how to start an online clothing store."
The competition score is only 26, and there are 1300 searches per month. Not bad, right?
Oh, and don't forget to make sure that you have
the search intent correct. That's crucial for a successful article.
Step #2. Craft The Perfect Article Title
Let me tell you about creating a catchy title for an article.
Like, imagine you're writing about the keyword we are using today as an example - "how to start
an online clothing store" right? Your title needs to do two things.
First, make sure you've got that keyword in there, near the beginning if possible,
so Google knows what's up and sends you traffic. Second, you gotta make people wanna read it.
Throw in some dates to show it's fresh, or use a number to make it a listicle – people love those!
And actually, on this step we might want to engage an AI tool that would help us generate
really click-baity titles and not just one but maybe several ideas we can choose from!
We will open the Blog Wizard tool in Anyword. By the way,
you can start using Anyword for FREE today with a 7-day free trial and no credit card is required.
Paid subscriptions start at only $24 per month. And my followers get an extra 20% off all plans
on Anyword using the code Anastasia20. Just click the first link in the description box!
So we first need to give here a description of the article and it's the step where you
need to use your expertise on the topic to make a meaningful brief for the AI tool.
After doing this research for our keyword "how to start an online clothing store",
I came up with this short description to feed Anyword:
This article will cover the essential steps to launch your dream online
clothing store! In this post, we'll guide you through choosing a niche,
finding suppliers, creating an enticing website, and promoting your brand.
Here we'll just need to insert our main keyword but also ideally we
should suggest one or a couple of related keywords you can think of.
I will add this one: how to start a small clothing business from home
because it has a higher search volume and not too high a competition level.
And right on the next step, we will ask Anyword to give us a bunch of SEO-optimized
and click-worthy titles for this post. Here are some ideas it suggested for us.
By the way, Anyword has a unique feature that shows us predictive scoring between
0-100 that can predict how well this content will convert or engage with the audience.
I like this one - How to Start an Online Clothing Store in 8 Steps but I also liked in the second
option the word EASY so I'll choose my own title and add the word EASY to it.
Step #3. Understand the Search Intent to Make the Right Outline
If you Google "how to start an online clothing store" you'll see
that the search intent is informational. The top articles are providing guidelines,
and steps for starting this kind of business, not trying to sell you anything.
Even though some websites that rank high here belong to eCommerce platforms,
the articles that rank on their sites are not selling you their software directly,
they give you a ton of information on the topic and maybe somewhere in the
middle of the article mention their own product.
So, you'll want to structure your content in a similar way.
I recommend you to check your top-ranking competitors, open in Google top-10 maybe
3-4 pages and quickly look through them. Try to scan the content, you don't need
to read the entire article. What you want to understand here is how the top articles
are structured so that you can make a superset outline that includes all the important points.
Pay attention to the sub-headings your competitors used, how many h2
or h3 headings they have on average, do they have many images on the page or just a few and so on.
Then, you can add an FAQ section with questions like
How do you set up an online clothing store? How do I start a boutique from home?
How do I start a clothing line with no sewing experience?
You can find these questions for free in the "People Also Asked" section on Google.
And If you find what I shared so far helpful, give me a like, it really motivates me to work
more on this channel! Subscribe and hit the bell button to get more of my videos in your feed!
Step #4. Generate the Outline
Now that you got a title, on the next step, Anyword can suggest
for us the whole article outline. So you see these sections seem to
be based mostly on the description that I gave for this article at the beginning,
but the tools definitely added several additional sections which I didn't think about.
The next step is to ask Anyword to create an introductory paragraph. Again, we get here several
options to choose from and they also have a score. After reading all the options, I actually agree
with the highest score so I'll pick the first option.
Step #5. Generate the Text
Now on the next step, we will again need to use our expertise on the topic because the
tool gave us the outline but we should now come up with some ideas and start writing
the text and then the AI will pick up and finish the paragraphs for us.
In this small window on the right side, we can give some ideas or a direction we
want Anyword to take for this section of the article. So I will give some
instructions like this. Maybe you noticed I ask the AI tool to write text in simple
language. You don't want to use language that's too fancy or technical - aim for a
middle-school reading level to make sure your content is accessible to everyone.
Now Anyword will generate the text. The tool gives us much longer text based
on the short prompts I entered, and we just need to add some spaces to separate the paragraphs.
Once we are done with this one, we can do the same for each section of the article.
So, one cool thing about having an outline is that it gives you a roadmap for your writing.
It's kind of like when you're going on a road trip and you have a map to
follow. With an outline, you know where you're starting and where you're going,
so it's easier to fill in all the details in between.
All you have to do is answer the questions related to each section
heading and then use the AI content writer to extend your ideas. This way,
instead of spending 5 hours on each blog post, you can write it in an hour or two,
depending on the keyword difficulty and the text volume that you need to rank for it.
Anyword also has this interesting feature that helps you get some ideas of what you
can talk about in each section. So we have this section about taking amazing product photos.
What you can do is search for this keyword on Google and check some articles that rank
high to see which ones are really helpful. Now just copy the page URL of this article,
go back to Anyword, and click on this button to use a webpage as a reference.
What the tool does here it takes the best ideas
from the referenced page and creates the talking points for your entire section.
If these instructions look good to you, click Generate to get the full text for this section.
Step #6. Optimize the Article for SEO
While you are adding more text to the post in Anyword,
the tool will always keep showing you on the left side the keywords you added initially
and will show you how many times they were mentioned in the AI-generated text. So far,
my main focus keyword was mentioned twice in the first paragraph and one time in the title.
You can click on any keyword and see all the mentions of it highlighted in the text.
If you want to move this step to another level,
make sure your writing is properly optimized for search engines.
It might sound complicated, but it's actually pretty straightforward.
All you have to do is take your AI-generated text and run it through an SEO optimization tool.
I have used RankIQ and SurferSEO content editor for this. You'll find links to all
tools I mentioned today in the description below.
Basically, what these tools do, is analyze the articles that are
already ranking on page one of Google for the same topic as your article.
It looks at things like the words, entities, and phrases that those articles are using,
and then it helps guide your writing so you can use those same elements as well.
This way, your article is much more likely to show up on the first page of search results,
which is exactly where you want to be!
Step #7. Check for Plagiarism
What Google really doesn't accept is plagiarism and duplicate content. Since large parts of your
text were generated by AI, you want to make sure this text doesn't have any plagiarism issues.
You can do it very easily in Anyword. Just select the text you want to check, click on this button
to Check the Plagiarism, and get the results right here! No need to use any external tools for this!
And if you are still concerned about how Google
will perceive content that has been generated by AI…
You should know that according to Google's latest update in their Guidelines,
it will rank AI-generated content if it is of high quality and has been
reviewed and edited by experts on the topic. Google talks in the new guidance about E-E-A-T
algorithm: "Evaluating your content in this way, whether you're using AI-generated content or not,
will help you stay on course with what our systems seek to reward."
Step #8. Proofread
It's time to make sure everything is looking nice and polished. Anyword has integrated
Grammarly into its interface, you don't need to copy your content to a third-party tool.
While the content is being generated AI will also spellcheck it which will help
you catch any pesky typos or errors that might slip through the cracks.
While grammar might not be among the main ranking factors on Google,
you definitely don't want your readers to be distracted by silly mistakes.
And just to be safe, it's always a good idea to get a second opinion.
That's where your grammar-police friend comes in. You know the one - the person
who is always correcting everyone's grammar and spelling. You could ask
them to proofread your content and give you their honest feedback. Of course,
this is just optional but it never hurts to get another set of eyes on your work.
Step # 9. Improve the Readability of the Article
So, when you're all set to upload your article to your site,
it's really important to make sure that it's easy to read. And that's
not just about making search engines happy - it's about making your readers happy too!
So, I've got some tips and tricks for you to help make your article super-readable!
First things first, you want to break up those big chunks of text
into smaller paragraphs that are easy on the eyes.
Nobody wants to read a giant wall of text - trust me,
it's a turn-off. It's especially hard on a mobile device!
Instead, try to keep your paragraphs short and sweet. And don't forget to add some eye candy
too! Images, graphics, and videos can all help break up the text and keep your readers engaged.
When it comes to headlines, you want to make sure they're
the right size to anchor the eye as your readers scroll down the page.
And when it comes to the length of your article,
don't worry too much about hitting a certain word count.
Instead, focus on providing value to your readers
and following the patterns that you see on page one of Google.
Alright, I know you're excited to get your perfect blog post up on your site, but take a deep breath
and give it one last read-through to make sure everything is just right.
Step #10. Adding Links
Adding links to your article can make a big difference in how well it ranks in search engine
results. Here are the two types of links you might want to consider including in your article:
Internal Links: These are links that point to other pages on your website. By including
internal links in your article, you're giving readers more opportunities to explore your site
and stay engaged. From an SEO perspective, internal links can also help search engines
better understand the structure of your site and the relationship between different pages. Also,
try to add at least 2-3 inbound internal links FROM other pages to your new article.
External Links: These are links that point to other websites. While it might seem
counterintuitive to link to other sites, external links can actually help your SEO. When you link
to high-quality, authoritative sites, it shows search engines that your content is valuable
and relevant. Just be sure to only link to sites that are trustworthy and relevant to your topic.
All these steps should help you rank your articles on Google but it's hard for NEW websites because
of the so-called sandbox that keeps your site away from the top search results for at least 6 months,
in some niches even for a year. So what can you do in the meantime to get some
free traffic to your website? Personally, I have reached my first $1000/mo income report
thanks to free traffic from Pinterest. If you want to learn how to get traffic from
Pinterest for free, check that video up there and I'll see you in the next one!