What’s up?
It’s Emile Ennis Jr. here with Clevver News and have you ever wondered how much your favorite
Tik Tokkers like Charli D’Amelio, Addison Rae, and Lil Huddy make for one promotional
post?
Well… they can make more for one post than many people make in a whole year.
Alright so, we all know that Tik Tok dances are all the hype.
I’m pretty sure that most of you have tried to learn one of those dances at one point
or another, myself included don’t worry.
And because dances are one of the most popular trends on the app, Tik Tok has become a promotional
tool for music.
Music manager and attorney Eric Parker told Rolling Stone that part of TikTok’s charm
is that “it gives little artists a chance.”
If a big Tik Tokker like Charli creates a dance to a smaller artist’s song, that song
and artist will likely blow up across other platforms like Spotify and YouTube as well.
And according to Rolling Stone, major music labels took note of that by flooding the platform
with money, hoping to harness its power for their own purposes.
Rolling Stone also reported that quote, “A lot of these influencers can make so much
money because a lot of labels just pay.”
Alright, so how much is someone like Charli D’Amelio making per post?
Well it’s important to note that she is the most followed person on the platform with
over 63.2 million followers and 4.4 billion likes.
Sooo drum roll please…
According to Rolling Stone’s sources, 16 year old Charli D’Amelio might do a promotional
post for $25,000 but can charge as high as $30,000 to $40,000 per post.
That’s a lot of money for a 15 to 60 second video, but hey every single one of her posts
gets millions and millions of views.
And to be clear, right now we’re just talking about her Tik Toks and we’re just talking
about music related promotional content for videos like dances.
Charli also has over 20 million followers on Instagram and almost 5 million subscribers
on YouTube.
Promotionals posts and partnerships on IG and YouTube are a whole other story and another
entirely different source of income for her.
Ok, so what about the other famous Tik Tokkers???
Well Charli is the most followed and thus the most expensive of the bunch.
Rolling Stone’s sources report Addison Rae, who has over 45.5 million followers on Tik
Tok, charges around $20,000 per post, while Chase Hudson, who has over 21.2 million followers,
will get anywhere from $2,000 to $10,000 for a post.
Other creators like JustMaiko, charge between $10,000 to $15,000, while Ondreaz and Tony
Lopez, who both have over 15 million followers, get $2,500 to $5,000 for one post.
Even some smaller creators like Cowboy Cale, who has 2.7 million followers, can get anywhere
from $2,500 to $3,500.
But one marketer told Rolling Stone that while they are paying these influencers the big
bucks, putting money behind these campaigns is a risk because it “might not generate
anything.”
Tim Collins, whose company Creed Media has worked with major music labels for various
TikTok collabs said quote, “When everyone is home and locked down on the platform, it’s
even more difficult to grab people’s attention, because there’s such a volume of content.
Putting thousands of dollars behind one post that you assume will make that dent — that
might not generate anything.”
Another marketer went on to say that overly aggressive promotional campaigns with every
top influencer can also backfire if users sense they’re being preyed upon.
They said quote, “If every influencer is posting the song, some people don’t want
to use it because they think it’s being pushed on to them.”
And fans have had a lot to say about how much these influencers can make for one post.
People were bitter about this whole thing taking to Twitter to share their thoughts.
This person wrote quote, “imagine getting paid 40k just to do dumb dances for 15 seconds”
Another added quote, “ily charli, but you ain’t beyonce bye.”
And this person shared this GIF writing quote, “Kids making more money than us”
But others think influencers like Charli are underselling themselves, writing things like
quote, “she should charge more” and “she has 60 million followers she should definitely
be charging more chile.”
This person chimed in saying quote, “If she got 60 million followers these companies
are actually ripping her off.
I don't follow or stan her but with her following she should be charging more in my opinion.”
And this fan added quote, “well i mean she’s literally responsible for some artists going
number 1”
So regardless of how people feel about it, it’s clear these Tik Tokkers have made huge
careers for themselves and the proof is in the paycheck!
And if you want more on Charli D’Amelio and a Tik Tok trend she definitely won’t
be taking part in, click right over here for another Clevver video.
And let me know what you think about how much these Tik Tokkers make per post down in the
comments below.
I’m your host Emile Ennis Jr., bye guys!