- There has to be a easier way to get backlinks
than doing a ton of manual outreach
and creating a ton of new content.
And there is.
Hey everyone, I'm Neil Patel,
and today I'm going to share with you
how to build 41,142 backlinks from one simple hack.
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Now what's this hack that I'm talking about?
I'll do into details on how to do a step-by-step
and replicate the exact same results that we got.
But this hack is infographics, so back in the day
I had this company called Kissmetrics
and eventually I bought the Kissmetrics domain
and then I redirected it to NeilPatel.com
including all the content.
But within a two year period, we were able
to generate 2,512,596 visitors and 41,142 backlinks
from 3,741 unique domain names,
all from 47 infographics.
From a social media perspective,
in the last two years, these infographics
have driven over 41,359 tweets
and 20,859 likes.
So you're probably wondering how we did this.
Well, it was really simple,
the first step, what I want you to do is,
within your industry, there's some popular keywords.
Go to Ubersuggest, type in those keywords.
Real popular head terms.
Then I want you to go to the content ideas report.
In Ubersuggest, this will show you all the blog posts
that have a ton of social shares, search traffic,
and backlinks based off of key words and popularity.
Look for any ones that are data driven.
Now once you find the ones that are data driven,
I want you to go to those pages.
You now have this blog post
that has a ton of backlinks, ton of search traffic,
ton of social shares, that is data driven.
What's wrong with data?
It's hard to comprehend.
So now the next step,
I want you to go to Canva or Infogram,
you can pick either solution.
And I want you to go create an infographic
with that data.
Take that data, make it a very visual,
easy to understand format.
That way people can skim it, get the information.
Make sure you cite your source,
tell people where you got the data from,
mention the original source, link out to them.
You can't just jack their content
and of course, sprinkle in any tidbits
of value added information in a visual way
that you can add that they didn't cover.
Typically when you do this, people will want to share it,
they'll want to link to it,
because it's more valuable than the text based content.
Who wants to read text
when they can see everything in a beautiful image?
The next step, when you're creating your infographic,
have five to six main points.
That way it's not overwhelming for people,
yet it's enough for them to be like wow, this is cool.
The five to six points need to
flow together with each other, needs to tell a story.
I have an infographic from the Kissmetrics website
on the meaning of colors, which colors are used for luxury
versus which colors are not used for luxury.
All those things flow together, I can tell a story,
creates a beautiful infograph.
The next step, go back to Ubersuggest,
on that content ideas report,
when you click the drop down of links,
it shows you all the people linking to that page.
Now, take that, I want you to hit up
all the people that linked to original page
and just be like, hey I noticed you linked out
to XY and Z website, I actually created an infographic
with all that data.
You can actually go here, embed that infographic
into your blog post, that way people can understand
the data and the message easier.
If you use it, feel free and link back to my site.
Cheers, Neil.
You'll find that a lot of people
are like yeah I already linked to the original
why wouldn't I link to also beautiful infographic
and embed it into my website so that way
I can get more traffic.
The next thing I want you to do,
when you have this infographic also publish it on your site
that way people can link back.
But use a plug-in if you're using WordPress,
WP embed-code-generator.
That way you can create a simple embed code
that people can just copy and paste
and that way, hey, for the people that you didn't email out,
you'll still get traffic back to your site
because all these people are linking, they're sharing it,
right, because some will link to it, some will share it,
but it gets more people to your site.
They can then copy and paste that imbed code.
Also, add it to their website.
We do that simple tactic on the Kissmetrics website,
that's how we got over 40,000 backlinks
just from 47 infographics.
Still works today, people are too lazy to do it.
But if you do it, you can get more links
from one simple tactic.
Hence, we still produce infographics
at my ad agency, Neil Patel Digital,
because they're that effective.
Now if you need help with your marketing,
check out my ad agency, Neil Patel Digital.
And if you liked the video, share it,
tell other people about it, subscribe to the channel,
and thank you very much,