Hey guys in this video
I'm going to show you exactly how not to fail at dropshipping, the exact things
You shouldn't be doing and the exact things you should be doing to grow an ecommerce store and a drop shipping store in
2019 make sales and make profit.
Let's go to my computer and find out so just for a little bit of proof right here in the past 30 days from 21
Of January 2019 from the 19 of January 2019 today were at 20 January. I spent over fifty eight
thousand dollars on
Facebook at so I know what I'm talking about when it comes to Facebook when it comes to advertising in general we've generated
5.6 almost five point seven
Thousand purchases totaling about two point eleven return on adspend
So that means about like one hundred and twenty thousand dollars in the past twenty days when I'm talking about this attorney the ads manager
Not the Shopify store, so you can see that we are profitable not just getting a bunch of sales
We are very very profitable in the sales that we get now
Let's get on to the presentation how not to fail a drop shipping in 2019
So five main topics we're gonna discuss drop shipping is not as easy anymore
It's not as easy as it was like two or three years ago products are getting saturated day by day
You can't just copy everyone like literally everyone is doing and everybody's teaching you to do
Everybody's copying from everyone and trying to do the same exact thing
You need to learn how to create effective ad angles for Facebook ads and then my magic sauce that helps me maintain a crazy
Return on investment like we just saw a two-point 11 consistent
Like I'm making two point eleven dollars for every dollar that I spent
consistently over sixty thousand dollars spent and a lot of profit from and
Stay until the end cuz we're gonna talk about that more in detail
So drop shipping is not as easy anymore every guru out there saying the exact same thing
They're all saying like a take a product from how they express brand the product from from Aliexpress put on face of cats
And it's gonna work. It's gonna magically work take four or five audiences and boom
It's gonna work, but you just can't promote any trendy or cool product as easy as it was
Before before used to be super easy now
It's getting very very competitive and you just you can't do it as fast as easy as it was before
Basic ads are getting extremely competitive, especially
For new people and newbies are the ones that get hurt most of the times right?
you're the one buying courses for a bunch of these school when mine into the hype and
It's very competitive for you guys for the new respect just specifically most strategies are outdated that you watch on YouTube videos
There was strategy binding courses
Well, some are
Outdated and they don't work anymore as well as I used to before so they used to work six months to a year to two
Years before now they don't work anymore. You're just burning your money. So products are getting saturated day by day
Spy tools are used by thousands of people texta econ hunt progress. Genie
They're used by thousands and thousands and thousands of people and they all seek saving products like every day you refresh
there's the same products like the same products people are seeing them and
it's not like a spiteful anymore because just too many people see those products and
Everybody knows about it as soon as they're out everybody tries them on Facebook and it gets saturated very quickly
Everybody's just looking for the same products you are and sharing they're all doing the same
Process of looking through Aliexpress trying to find the next cool product try to find what people are talking about
But everybody's doing that so pretty much everybody's just competing down to price and I'm gonna talk a little bit more about that
So large seven to eight figure right people are making a million dollars a year ten million dollars in twenty million dollars a year
They sell out
these products in days pretty much or even a week like these products that let's say they hop onto a spy tool and
8-figure dropshippers sees them in a week. They're gone. They're done
They're saturated because these people are spending
hundreds of thousands of dollars on ads promoting these products
Millions of people see them and when you try to promote it with like five or ten dollars a day
it doesn't work and you wonder why it's because these people
saturated
Saturated this products and they don't work anymore. People won't buy them anymore
And then the last thing as e-commerce owners are competing on price. So everybody's trying to like be the cheapest one
Everybody's trying to be like just the less shipping free shipping
$2 less they're all competing on that price and
They're not competing on what really matters which is the ads and the product and the proper marketing
So it all creates a daniel spiral everybody loses and everybody pretty much loses their money
So centuries and examples. These are two products
So you might have seen running a lot on facebook ads and pretty much everywhere like back the back brace posture corrector
You've pretty much seen that everywhere and when somebody started doing that a Sun figure dropshippers started doing that
pretty much everybody else started doing it and he just got
Saturated and like 1 to 2 months and then 3 to 4 to 6 months later. People were trying it on Facebook and
Losing and then we're like hey, but this sold two months ago three months ago
This sold how come it doesn't sell now
Because it's saturated you're saturating it completely and these people these dropshippers are just saturating it
These gurus are saturating it so it just won't work anymore
Right the same thing happened with the teeth whitener here on the right
It got saturated
very very quickly and
people tried it and it didn't work and they wonder why it didn't work had people were trying it like six months or why doesn't
Work now because it's very saturated people already know about it. They don't really care about the product anymore
Now you can't just copy everyone right? Everybody can see wedding apps you can just go on the
Info and add section on any page and you can literally copy all the ads that someone else is running
So if you find a cool drop shipper a good company you look at their ads
Everybody can look at those ads
Everybody can just click the info and ads tab and look at your ads and look at other person's ads
It's very accessible
now that phaser has made it accessible before it wasn't before all the spying and all this like
Looking for good ads and copying off that was effective, but now everybody can see it
So it's not as good as it was before you can't just take the same images videos. Everybody's using
Because people are singing them on Facebook again and again and again and again
So it'll just saturate the whole market and you'll be you'll end up
pretty much trying what other people are making it work and then it doesn't work for you because it's already
Saturated people have already seen that a billion times ad copies are not simple anymore. So people don't just react to like by now
65% off let's go and then they they buy that it's not as easy
To buy a product like that that quickly but it's not as easy to get someone to buy from your website that quickly
Anymore on Facebook and Facebook can recognize exact same ads like something I learned just from experience
These are can recognize when you launch an ad that looks exactly like an other advertiser's at
So what it'll do is it'll not compare the ads and what's performing better
It'll compare the account. So that account has spent more money on Facebook as better data
There are audiences they're gonna give the top placement to that ad and the top performance to that ad and that advertiser you're gonna left
burn that's why this
This this video is called like how to not burn money because you're literally getting burned
By someone else that has more data or more payments. They just they have a better relationship with Facebook
You're running the same ad so it's not gonna work now
Creating effective ad angles. What do I mean by ad angles, right?
You have to come up with your own ad copy and even your own ad video and image
So what I recommend all my students in my mentoring program that I coach one-on-one and literally recommend them
Hey, if you find the video for a product, don't just copy it
Don't just take the exact same video and put it one for trademark and copyright issues
But the second one is because it's all reset rate. It's not gonna work
So what you do is either you create your own video or your own ad copy or your own angle to it
And then you edit it you made me take you model someone else that's doing really well and say, okay
Why is that video working? Well, I'm gonna make one that's very similar to it
You reach out to an influencer and you get them to do a video for you. You look for more opportunities
That are not just copying from other people. That's what everybody's doing
that's why everybody's failing under starting your
target audience and their fears desires and hope so when you're writing your ad copy you have to really understand what
The person that is watching your product. Why would they buy that right?
We're very successful at selling products because we know what our audience desires in that product
Why do they need that product is there fear is there hope is there?
You know, they have like a desire to buy that product as it'll make their life better like those things
You really have to craft them in your ad copy. You have to craft them in your in your ad
Essentially like you're taking your audience. Okay, what do they like? What do they fear? What do they want?
How do they want to improve their life?
Okay
Let me craft my ad in that way and put my video in that way and my ad copy in that way that it
Resonates with that person's eyes. It's not just some random products and random acts trying to sell them
Something is someone actively trying to help them and then the third one here is finding the perfect audience
product angle what mean by this is essentially
finding what the audience wants what the audience hopes what the audience wants to improve in their life and
Then making the product seem as a solution to that. So you're selling them a solution
You're selling them a future a hope of that you're selling something of value. You're not selling a product
You're selling your future you're selling an improvement in their life
And that's the key to making face cats work in that way is just finding that audience product angle. Not just writing
Some random attic copy or copying it off of someone else and then the fourth one is testing different product positioning methods
So the product positioning what I mean by that is like are they scared of something and that probably is going to take that fear
Away, are they hoping for something and that products gonna allow them to have that hope those are the product positioning methods?
It's like you have to test. Let's say you test four different ads
One is about a fear that they have two is about a hope that they have in life. Third is about
Something that they want for their family and that that product could be the third
Angle and then the fourth angle could be something that they're either missing in life
They're missing confidence and that product will allow them to happen. Those would be your four product mister shooting methods
You have to trial these because people aren't really thinking this way when it comes to Facebook Ads
Just thinking let me finally get a copy out there right it copy it and that's it
And it's gonna work it's not but we have to come up with your own and learn the audience study your audience
What do they want?
What do they fear the people are you were targeting learn them learn about them and then craft your ad based on that
So my magic sauce for consistent return on investment. I also utilize Google as the primary source of traffic for all my ads
I use Facebook ads a lot
like I just showed you like 60,000 per month spent on face cat, but we also use
Google as the primary source to bring those people
To our web site and then use Facebook as a tool to either
Retarget or just prospect people so facebook a lot of people teach you like
Hey start on facebook. And you start getting sales like crazy like crazy
but Facebook kind of works like a
prospecting tool so it'll get you people that are interested in that product and then you can build an
Audience off and once you build that audience off of them
You can essentially now either retarget that audience you can retarget the audience from google
We target that prospecting audience from facebook or you can create a look-alike audience
Which is people that behave just like those people that you've been prospecting
So that's how like it's not necessarily just a tool to make money
It's also a tool to buy data and don't think of like losing money or investing money as like oh
I just wasted money on hats. No, you bought a lot of data
You bought a lot of people going to your website and knowing exactly what type of people Facebook needs to be target and target
against you're essentially buying the data that Facebook has and then the third one is
Retargeting active buyer intent from Google if you want to learn more about Google you can check the other videos here on the channels
But Google essentially you're targeting active buyer in 10 people that actively want to buy a product if they look for like a tea maker
Right here if they look for a tea machine they want to buy it and they've seen it on Facebook
They not necessarily want to buy it there and just a tea, but if they look for it on Google
They're very very interesting and then with retargeting that inactive intent on Facebook
Which is the social media attack and then we show them again this tea maker and then they buy it on Facebook
That's kind of the magic sauce for a consistent return on investments
It's just retargeting that traffic that comes in very actively through Google and then scaling using your past data and audiences
Obviously, this is like retargeting look-alike audiences
If you want to learn more about that, check out the 100k a month blueprint I talk very much in detail about them
So what to do now start by understanding?
Your audience and why they would want your product not just copy off of someone else not just take some ad copy learn the course
Start by learning why they would want that product exactly
The reason why that person would be interested in buying that product then learn how to combine Google Ads butt-faces
We're targeting and vice-versa. If you want to learn exactly how to do that. You can check the first thing in the description
it's a full 50 minute training on literally everything I do on Google and on Facebook to get those numbers like
consistent return on investment and
Essentially, you're learning Google as you're learning Google Shopping and Google
Search and then retargeting on Facebook. I'm gonna do a whole new video a whole new module on Google Ads very soon
So you learn more about that, but that's that's a second step. The third step is create your own unique copy and angles
It's create your own unique like angle for fear angle for hope angle for like value improving life
create those add angles and not just copy up with someone else create your own so you can essentially like
Be everybody else and the fourth one is scheduled a free call with me to see how we can help you and create a strategy
To help you exactly if you want to schedule a free one on one call with me to figure out a strategy for you
check out the second link in the description below and you can schedule a call with me right there to
essentially build the whole strategy for you and
Kill it. Alright, that's about it. Thank you so much for watching this video guys
If you want to schedule one more cause I set 2nd link in the description below
Comment below if you like this video like it if you liked it down below and in my facebook group
Over on face book 7 for your ecommerce secrets I gave away a full Facebook Ads
Mastering module from my inner circle program I gave it away for 3
So you want that?
comment down below so I can send you a link and you can access that module right now comment down below be so cat or
A fish cat mastery or send me the module whatever you want to comment down below in the comments comment below so I can send
You that you can get that right now for free $200 value. Thank you for watching like comment subscribe
I'll see you in the next one. Thank you for watching if you want to watch another video click that little
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