[Laughter]
pizza hut
australia has got a very rich history in
recent years
it lost its way and i think it lost its
way
because it lost sight of its need to
delight customers
[Music]
peter hat was introduced to australia in
bellefield
in 1970 and that was what we called a
red roof store
so one of those restaurants where you
would go and you'd sit down and look at
the menu and
order a pizza for the family to share
the whole industry was
disrupted a number of years ago and
digital became
the most important channel that a qsr
can put into the market
and these days particularly with covid
delivery has become critical we were an
extremely competitive situation and
therefore we
needed to change and we needed to change
radically
if you went back about two to three
years ago the platform within pizza
heart australia was very unstable and it
didn't scale well
they tried to do a few promotions
to get a lot of excitement around things
like state of origin
and the platform crashed so one of the
things when i came
in was i was determined to we would put
a new digital footprint on the ground
that would put new solutions in place
the team before i joined had already
started building the back end out so
the infrastructure the platform itself
that already put a lot of work into that
and in many ways the final piece was the
user experience
at the end of the day aws platform was
solid
reliable secure and highly scalable
and that's what we wanted we don't need
the marketing hive what we want as
results
our 50th anniversary is something that
we just
had to celebrate and we had to find a
way where we could
easily connect in a relevant way with so
many australians
it was a concept that was originally
floated by chet bau
chief marketing officer and he came to
me and he said we'll give away ten
thousand
free pizza vouchers each day for five
days
when he first suggested it i thought
well this is a real world test
and we sort of assumed that okay we
probably give them away
in the first hour maybe the first half
hour so we had enough scale in the
platform to handle a load
it started at four o'clock i rang
my i.t director pat at about two minutes
past four just to see how it was going
and he said it's over i said what do you
mean he said
it all happened in the first minute or
so we gave away
ten thousand pizzas in 70 seconds
i was stunned that scale
is just colossal now that's a population
of a small town
all served online in one minute which
for me it was quite astonishing it not
only shows
just how strong the technological
architecture is
but the fact that that affinity and love
for the pizza hut brand
is here as well
each day it seemed to get faster and
faster
it was an amazing test of
the platform that we built in
conjunction with aws
that it stayed so stable that it scaled
so well
and that it was so secure because you
know it definitely got
high visibility a high profile out in
the market so of course people would
attempt to potentially hack it
but the platform behaved perfectly in
fact it was
well and truly beyond expectation
i go so far as to say 10 000
transactions
in a single minute would be beyond a lot
of digital platforms
there's not too many out there that
would be called upon to handle
that kind of load in that short space
so it is really an amazing
accomplishment
and it is a fantastic testimony to not
only
the design and the architecture of our
platform but
the strength of the aws
platform and the strength of the
partnership
now we're not concerned about running
promotions we're not concerned about
generating a lot of activity out there
and getting people very excited about
the brands
running competitions that means the
small team that i've got
we can focus on new innovative ideas
new tech solutions it's really been a
transformation
of the pizza hut brand marrying great
operations experience
great tech experience great data and
analytics
working for and serving our customers
it has been paramount and has been
central to all that we've achieved