Welcome back. Do, you want to know how to influence without authority? I mean, can
that even be done? Well, there's a time when I didn't have any authority and I
change that. So now, I have great influence and I help other people build
big influence. So, the first question, I have for you is why do you want to
influence? Understanding your Y is actually very important. If you're not
building influence for the right reasons, I don't want to help you. With great
power comes great responsibility. We're talking about influence here and I want
you to influence the world for good. My hope is if you continue watching this
video that that will be a given. Okay? The next question I have for you is why
don't you have authority right now? Seriously. Did you mess up? Do you not
have a lot of experience? If you don't have any authority, what gives you the
right to influence? Wouldn't the person you want to influence rather be
influenced by somebody with authority? This might be hard questions but these
are real questions. I think you need to answer these questions. And then the last
one is what do I need to do to gain authority? So, let me just share the story
of how I did it, okay? I had expertise. I had expertise and I had a little bit of
influence. I could charge a couple hundred dollars that's I would charge
for people to come to my retreats that included lodging. So, I didn't have that
much influence but I had a little bit. People would come and they would tell me
good things about what I said. They said wow, that was so valuable. They didn't
quite implement it yet. They hadn't invested enough into it to really apply
it. But I had a little bit of influence. So, what changed? Well, I wanted to help
people from start to finish. I really wanted them to get results. I wanted them
to implement what I was teaching and then to get results in a big big way. For
somebody to hire me at that level was going to cost a high dollar amount.
And I didn't have enough influence or authority to get people to pay me that
much money. So, I guess what I did? And you're going to think this is crazy.
I gave away my big package for free to one client. Actually I partnered with
them. So, I was giving it away for free upfront but we were now partners so I'd
share in the future profits. I didn't make any significant money on this for a
couple of years. And it wasn't until after 3 and a half years that this
channel really launched and I got huge track record, huge financial benefits and
a huge platform of Authority. Let me just illustrate what I'm talking about. A
channel that went from zero subscribers to now 420,000
subscribers and is now generating $600,000 per month. Yeah,
I've got a lot of credibility now. People come to me just by referrals wanting to
work with me because they see what I've done on this other channel. That gave me
a huge amount of authority. In the past when I wanted to speak at different
conferences about my YouTube strategy and wouldn't get accepted, now they're
coming to me and asking me to come and speak. That's pretty awesome
authority. Even more exciting. Not only are people paying me the higher prices, I
actually doubled my prices that I was originally asking for and people are
paying those prices. It turns out that profit is actually a good idea. You
should calculate profit into the pricing of your programs. Influence takes time.
Did you hear that part? Influence takes time. If you want to
influence someone and you don't have any authority then take the time to build
that authority. I know you have expertise. I know you're an expert at something.
Take that expertise and turn it into a track record. It works. I wish I would
have known that sooner but I'm so glad I know that now. So, what do you think of
this episode? I hope it was helpful. You've watched the video all the way
this far. So, if you're not a subscriber, please do. But you know what? YouTube
changed how subscribing works. Now, if you subscribe, that doesn't mean that you'll
see my future videos. So, after you subscribe, right next to that subscribe
button, a little bell appears and if you click that, then you'll get notifications
from YouTube every time I upload a new episode. I
invite you to do that and I will see you tomorrow.