Hi I'm Tom,
Today's video is a little different to my past videos,
I'm going to be sharing the sales figures for my print on demand business.
I always find these types of video interesting to watch,
so I thought I'd try making my own. I'm not going to be sharing the profit,
simply because I actually don't know that yet. I only do my accounting once every quarter,
I should probably do it monthly but I'm a bit lazy with it. So any figures shared here is
just revenue and not profit. And I'm not making this video to show off either, I'm not doing
huge numbers like I've seen from some people on Youtube. I kind of find these videos inspiring,
seeing what other people are doing and seeing whats possible. Anyway lets get into it.
I run a few Etsy stores, but I'll start with my main store. I'll just refer to
it as Etsy Store 1. This store sells just clothing, t-shirt, sweatshirt and hoodies.
As you can see for May 2022, it did a total of 199 orders which resulted
in almost $6,000 in revenue. And the conversion rate for this month was 1.4%.
So my conversion rate is not great, before making this video I actually looked up the
average conversion rate for clothing stores (online) and it turns out the average is 1.4%. So I'm right on average.
But my rate for this store used to be 2.5% so theres definitely room for improvement here.
Visits and orders are actually up from May 2021.
2021 wasn't actually a very good year for me, I think that was just a mixture of me
not spending enough time working on this store and everything going back to normal after covid. Still
almost 200 orders, which is a decent number, I'm used to getting a lot more than that.
If we look at where the traffic came from for this store you can see that most of it came just from
Etsy. So I'm mostly relying on people finding me in Etsy search or other places on Etsy. You can
see that Etsy search traffic for this store is actually down almost 50%, so this is definitely
an area I can work on. This also shows that I have zero social media presence, which is true.
I occasionally post things on Pinterest and thats about it. So this is something else I can work on.
Moving on to my next Etsy store, this sells customizable homeware items.
I haven't done anything with this store all year, so I'm not surprised everything is down here.
So for May 2022 this store only did 11 orders, which resulted in almost $400
in revenue. So while not amazing, I've basically neglected this store,
so I'm quite happy that it still generated income for me.
Etsy store 3 is very new, only a few months old but this sells very low priced items. I think
the average order is only like £3-4 pounds, so the revenue on this store is pretty low.
For May 2022, this store did 22 orders which resulted in almost £95,
which is about $115 at the time of making this video.
This is the last Etsy store of mine, this store sells digital items only, mainly printable wall
art. This store just isn't doing as well as I hoped and I'm probably going to just let the
listing expire and close it down once they have expired. It just not worth my time running it.
For May 2022 it did 10 orders, which resulted in £45 in revenue, which is about $55.
Moving on to my Merch by Amazon account. This did almost 400 orders in May 2022, which is
almost exactly the same as May 2021 strangely. This resulted in revenue of almost $1800.
Which is honestly very good to say I've not added any new designs this year at all.
So the last place that I sell my designs on is Teepublic,
this earned me a measly $76 with just 29 orders. Again I haven't added a new designs for awhile,
so this is just a little extra for doing nothing.
So the revenue for my print on demand business for May 2022 comes to a total of just over $8300.
Again I want to stress that this is revenue and not profit. I would definitely this as a
slow month. I seem to make the most of my revenue around Christmas time, as with most businesses.
However I definitely have some improvements to make, especially before we get to Q3 and 4.
So the running theme for this video is me just telling you how I've barely worked on
any on my stores this year, except for my main Etsy store of course. So it'll
come at no surprise that my plans for the next month and the rest of the year really,
is just to work at adding new designs and products to my stores and work on SEO and
marketing. I'll probably close my digital only store as i'm just not seeing results with it.
So that's May 2022, hopefully you found this interesting,
I'll make one for June too when this month is over. I've made a lot of
changes to my stores this month so it'll be interesting to see if it's had any effect.
Thank you for watching, see you in the next video!