Hey everyone, Jason here digital marketing consultant.
And in this content optimization and outsourcing guide, you're going to learn three actionable
items you should be delegating as a content creator and entrepreneur.
Timestamp table of contents in the description along with some helpful links on how to use
Fiverr and Upwork, which we'll be referencing throughout this tutorial.
And when you stick around to the end, we'll be going through this diagram that will dive
into how you can use outsourcing to easily syndicate your content across multiple platforms
without having to dedicate any more time to your content creation and production.
Now, as we dive into these three things you should be delegating, there are three myths
that hold people back from actually starting this whole delegation and team growing process.
And the very first myth has to do with budget.
For some reason, a lot of new creators small creators, and entrepreneurs alike believe
that you have to have some big budget in order to actually start hiring other people and
delegating or have some sort of consistent cash flow in order to do so.
And that's just not true, you can use something like Upwork and Fiverr to easily hire people
part-time or hire people for just one-off tasks.
So if you have five or ten dollars to invest in your business, then you have enough money
to begin outsourcing.
Now, the second big myth particularly when it comes to Fiverr is that it just doesn't
work, right?
Like for some reason this whole outsourcing or delegation thing Fiverr and Upwork just
are scams and they don't work, and people don't actually know what they're doing.
And that's simply not true.
There are a lot of freelancers and Fiverr gigs out there that may not give you the best
quality, but when it comes to figuring out how to reduce the amount of time it takes
you to produce content, learning how to outsource is definitely going to be very important.
And the last myth for some reason is people just think freelancers aren't very good or
they just don't really work hard.
And that's just not true.
When it comes to finding a freelancer or a virtual assistant, it's all about finding
the right people as in with anything in life there are people who are going to work really
hard and they're people who are just going to be lazy.
Now, as we dive into the three things that you should be working to delegate, we want
to have one key to success at the front of our minds as we figure out what we should
and should not take off our plate.
And that is as the entrepreneur creator, your primary job is to make more content.
So if something doesn't directly making the content, then it should be something that
you should consider delegating and outsourcing.
And the very first thing you should consider delegating and outsourcing is your posting.
So whether you're making podcasts, you're writing blog posts or you're doing YouTube
videos, your job is to record, write, maybe edit we'll get to that number three and then
when it actually comes to adding it to your WordPress site, uploading it to YouTube, syndicating
it across all the different podcasting platforms, that should be something that should be done
by somebody else.
And the reason this is number one is, because this is the very first thing you should delegate
as a entrepreneur or content creator.
And the reason, there's two, number one it's actually the easiest one to get started with,
because it's not a super complex process.
It's not like you're trying to explain to someone how you want to write a blog post
or how you want a video edited.
And number two, it doesn't take a huge budget.
You can actually find someone for $5 to $10 per post who will go around and make sure
your YouTube videos uploaded and syndicate it across your Facebook page, do your Twitter
and Pinterest promotions if that's something that you're doing.
And so it's very inexpensive to get started and it's very easy on you in terms of figuring
out coming up with instructions to delegate the task, because sometimes it can be really
hard to figure out “okay, I know how to do it in my head, but how do I actually write
it down and then tell somebody else to do it?”
And that's going to be a bit of a challenge when it comes to the second one and that is
graphics.
So graphics the best place to look for graphics is Fiverr and Upwork.
So if you're looking for one-off graphics just like you want someone to be making some
thumbnails or pins for your Pinterest posts or even making infographics, then Fiverr is
actually the easiest place to start, because just going into that search box or going through
their categories, you're going to be able to find plenty of people who can put together
graphics for you.
And the reason that you want to do this is, because graphics can suck up a lot of your
time in fact so much time that you could have made two posts or two videos in the time it
took you to make the initial piece of content and then do all the graphics for it, it's
just going to save you a lot of time and headache in the long run.
And if you want someone who can come on and you have $30 to $50 a week to spend on a graphic
designer, then finding a graphic designer who can work with you longer term on Upwork,
is definitely the way to go.
But if you're just getting started, you're still on that shoestring budget, then Fiverr
has your back.
You're going to be able to find plenty of people to do graphic design for you.
So that would be the place to start.
Now, the last one we have is editing.
And this is going to apply whether you're making videos, you're writing blog posts or
you're doing podcasts.
And this is typically the part that takes the most amount of time, when it comes to
making content and can actually just be a roadblock.
I've talked to a lot of fellow youtubers, who like myself have stayed up way too late
editing a video that needed to go out the next day.
So this is the hardest one on the list, but it's also going to be the one that is the
most rewarding.
So when it comes to cost, if you're looking for someone to just start writing your blog
posts, then you're probably going to be paying anywhere from two to five hundred dollars
for a fifteen hundred to two thousand word post.
If you're looking for someone to do your video editing, then you're probably looking in the
range of $30 all the way up to $75 or even a $100 for editing your video that just depends
upon your communication style and how fancy you want to be with your video editing.
And of course, how many mistakes you make during your video editing, which I make a
lot.
So it sometimes is on the more expensive end here just because there's so many cuts.
It takes me a while to get the lines just right, but video editing is something that's
going to save you a tremendous amount of time, when you finally learn it to delegate it.,
now if you're doing blog posts, then your proofreader is probably going to cost you
anywhere from thirty to fifty dollars to just go through your blog post and make sure it's
checked for grammar and spelling.
It can actually go up from there if you want someone to actually start rewriting it.
Now, if you want someone to actually start rewriting your blog post then I recommend
if you go to Fiverr or Upwork to look for someone with magazine writing experience,
not academic writers, because let's face it.
Academic writing is really boring.
More people read magazines than they do academic papers.
So via that logic and my own personal experience go and find someone who has blog article writing
and magazine article writing experience, because they're going to actually be used to creating
content that normal people read.
And if you're still watching the video, go ahead and hit that like button.
It's time for the bonus round of how to delegate the syndication process of your content.
So whether you're doing blog posts, you're doing podcasts, you're doing videos, there
are of course a bunch of other platforms.
And when you're making content, it's really easy to look at all the content opportunities
to go, but I could be posting here or I could be making this or it could be making that.
That is the perfect opportunity to bring someone onto your team to do it for you.
Because as the content creator, you really want to make sure that you're getting really
good at your one core type of content.
And then using that as a seed for syndication across other platforms.
So let's go ahead and go through this diagram very briefly.
You can always pause table of contents to take a deeper dive into it.
Now if you're doing podcasting or video, you're looking at anywhere from $15 to $300 for it
to be turned into a WordPress post.
So you can get it transcribed and then polished up so it looks like an actual blog post.
If you're doing blog or video, then for podcasting for video you can just strip out the audio
and upload it as a podcast episode.
For a blog post, you can just record yourself reading it or if you don't want to be recording
it, then you can actually find voice actors on Fiverr and Upwork who can read it for you.
Although, I definitely don't recommend that, because it's extremely expensive going from
blog post to audio if you're not personally going to do it.
And if you are a blogger and you're going to read it, then you can just turn on your
webcam and actually record yourself reading it and then now you have a podcast and a YouTube
video.
And with recording your podcast, it's pretty much the same process.
Now the last three Pinterest, LinkedIn and Instagram are gonna be anywhere from 10 all
the way up to $40 per post depending upon what you're doing.
Pinterest is pretty much the same.
You're just going to be hiring someone who's a great graphic designer, who can make some
Pinterest optimized images to link back to your original piece of content.
Now, with LinkedIn, if you have a written form of what you're doing, then you're going
to create a synopsis and then link back to the original piece of content, or if it's
a YouTube video, you can just embed it right there on LinkedIn pulse.
And finally, Instagram which is the hardest and most expensive one, the last one you should
probably start with.
If you have videos or podcasts, you can have a video editor or audio editor go and chop
out little pieces of your content and upload them as a post of course you have a 60 second
limit there.
And if you have a blog post that has a lot of graphics, then you can have someone repurpose
those graphics or repurpose some quotes from your blog post to post as a post on Instagram.
And that is all there is to it to beginning to delegate an outsource your content.
This is definitely not an overnight process, but it is going to be so valuable and helpful
in; helping you get to be on time if you're feeling like you have to stay up later to
get your content done or just de-stress the whole content grind and creation process.
So if you have any questions go and comment below.
I still read and reply to every single one.
Hit that like button, subscribe for more content strategy and outsourcing videos just like
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And until the next, keep building the business you love.