Several years ago I took advice from Pat Flynn over on the Smart Passive Income
podcast and I made a list of 10 things that I was interested in wanted to learn
more about or things that I knew a lot about because I was trying to figure out
what I would talk about if I started a blog and what niche I would go into and
what you see here today has nothing to do with anything that was
on that initial list my name is Meredith Marsh and in this video I'm gonna give
you the three main things that you should consider when you're picking a
niche for YouTube plus a telltale sign that you have chosen the right niche for
you and if you want to stay in touch with me on topics like creating and
editing videos for social media starting and growing a YouTube channel and making
money as a content creator then hit subscribe and let's get started a couple
weeks ago I got a few comments on one of my videos like from Mike who said the
things I have interest in there are hundreds of other people blogging and
making YouTube videos on so how do I compete with that and gaving similar I'm
at 1k subs but it's hard when there's so many other videos of similar products
being reviewed and tested and my response was you need to niche it down
so let's talk about choosing a niche and niching down when you're just getting
started on YouTube let me start by saying that I personally don't think you
need to be given like a list of possible niches or be told what's working right
now on YouTube this really comes down to you and if you have one interest or
there's one thing that you want to learn more about or you feel that you have
some expertise on there's a really good chance there are thousands of other
people on the planet that share that same interest or want to learn more
about that same thing or looking for solutions and answers and since Google
and YouTube are the number one and number two search engines on the planet
I say there's no better time or place than to start then right here and right
now so like I mentioned I have been there I spent well over a year thinking
about ideas and topics if I was going to start a blog what would I want to be
talking about and I researched topics like crazy but there was nothing that
really jumped out at me fast forward five or six years ten now I can look
back and see what I was doing wrong in some ways that I was kind of thinking
about it in the wrong way and I can tell why I was struggling so the first part
of choosing a niche is recognizing that you're not really choosing a niche to
dive into you're choosing a topic of interest that you pair with your own
experience perspective expertise you put those together and you create your own
niche so that's the first thing you need to know about choosing a niche you're
picking a topic of interest that you're interested in and you're pairing that
with your own experience skills and expertise that is the answer to the
question of how do I compete when there are already people in this space
talking about these topics you're not really competing with them you're just
joining the conversation you're bringing your perspective your skills and your
experience to the table the second thing to consider when choosing your niche is
what are people searching for online you need to create content that is going to
show up as a search result I call this the search and rescue strategy so number
one people aren't typing in questions or problems they're looking for answers and
solutions number two your video shows up as a search result they click on it you
deliver that solution or that answer and you become the hero in your niche so you
want your videos to show up as search results you want people to click play
and watch them and then through doing that they start to know you like you and
trust you they watch more of your videos because they're all unrelated topics and
they might even hit that subscribe button and the telltale sign that the
niche or topics that you're thinking about creating content on is a good one
for you is if you actually go to Google and you type in a specific question into
the search engine if the results you see don't have other bloggers and YouTube
creators showing up with the answer to those questions that may be a good
sign especially if you know that people are struggling with this problem so when
you pair your niche or topic idea with your unique perspective skills and
experience and do some keyword research to figure out are people really
searching for this are they really looking for answers and solutions to
this then you might be wondering is this actually gonna make any money and I have
a handy monetization guide that you can grab at the end which will go into this
in a lot more detail because there's a lot more going on than just ads on
YouTube so here are seven ways that you can earn money as a content creator
using YouTube number one yes there are ads on YouTube and there are certain
requirements that you need to meet before YouTube will share some of that
revenue with you but that's one of the options
another option is ads through an ad network on your blog like media vine
number three affiliate revenue like through Amazon or through lots of
different affiliate networks in fact Amazon has a new influencer program you
can check out my influencer page at vid pro mom com slash year to see what
that's all about and if you buy something from that page then give me a
kickback that's what affiliate marketing is number four you also have the
opportunity for sponsorships and brand deals number five you could sell a
digital product like a course or an e-book or host a membership program like
the video pursuit society that's mine what are we on number six you can sell a
physical product which sounds like a nightmare to me but it might work for
you and number seven you could get clients for a service that you offer
which ones will work for you and your niche is completely dependent on you and
your niche but if you want to learn more you can grab that monetization guide by
hitting the link down in the description and make sure you hit that subscribe
button to you because we're not stopping here I have a lot more to say on all of
these monetization topics hey if this video cleared up any confusion for you
hit that like button for me and if it left you with even more question
drop those questions down in the comments below and I'll see you there