FUTURE AND HER BRAND GOOP, AND THEN OUR TIME TOGETHER TOOK
SOMETHING OF A SURPRISING TURN.
>> Reporter: FOR MORE THAN TWO
DECADES GWYNETH PALTROW HAS
GRACED COVERS, GRABBED HEADLINES
AND GARNERED EVERY IMAGINABLE
ACCOLADE
ACCOLADE ACCOLADE, ONE OF HOLLYWOOD’S
PERENNIAL A-LISTERS, BUT THESE
DAYS THIS IS GWYNETH’S PROUDEST
ACCOMPLISHMENT, GOOP, THE
LIFESTYLE AND WELLNESS BRAND SHE
LAUNCHED TEN YEARS AGO IN HER
KITCHEN HAS GROUND INTO A
$250 MILLION JUGGERNAUT.
ITS CUSTOMERS LOYAL AND
PASSIONATE AND ON A SATURDAY
HAPPY TO SPEND $1,000 TO GOBBLE
UP GWYNETH’S WISDOM.
>> DID YOU EVER THINK THAT GOOP
WOULD BECOME WHAT IT’S BECOME?
>> I THINK I HAD A SECRET DREAM
THAT IT WOULD BECOME WHAT IT’S
BECOME, BUT WHEN I STARTED TEN
YEARS AGO I HAD ABSOLUTELY NO
IDEA.
IDEA. I HAD JUST HAD A VISION, BUT I
HAD NO IDEA HOW TO GET THERE,
LIKE HOW TO EXECUTE ON IT.
>> DID YOU KNOW THERE WAS AN
INNER CEO IN YOU?
>> I WAS ALWAYS VERY INTERESTED
IN BUSINESS.
IN BUSINESS. I WAS ALWAYS FASCINATED BY IT,
BUT I DIDN’T THINK THAT I HAD
KIND OF THE LICENSE TO GO INTO
BUSINESS.
BUSINESS. >> SOMETIMES IT’S WRITTEN IN THE
PRESS THAT YOU STOPPED ACTING.
>> RIGHT.
>> RIGHT. >> ARE THEY GETTING THAT RIGHT?
HAVE YOU STOPPED ACTING?
YOU’RE PAUSING FROM ACTING?
YOU’RE UNCOUPLING FROM ACTING?
>> I NEVER SAID I AM QUITTING
ACTING.
ACTING. WHAT I SAY IS GOOP IS MY
FULL-TIME PASSION, AND BEING THE
FOUNDER AND CEO OF GOOP IS WHAT
I DO ALL DAY EVERY DAY, AND
OCCASIONALLY WHEN SOMETHING IS
THE RIGHT THING AND IT WORKS OUT
AROUND MY CHILDREN AND MY GOOP
LIFE, I’M ABLE TO PARTICIPATE.
I THINK I’M JUST NOT FOCUSED ON
FULL-TIME ACTING RIGHT NOW.
>> EVERYONE SAYS YOU’RE
EXTREMELY INVOLVED.
EXTREMELY INVOLVED. THIS IS NOT A VANITY PROJECT
WHERE YOU JUST SLAP YOUR NAME ON
SOMETHING.
SOMETHING. >> OH, NO, NO.
I WISH AT THIS POINT.
>> WHAT KIND OF BOSS WOULD YOU
SAY YOU ARE?
>> I THINK THAT I AM AN
OPTIMISTIC BOSS.
OPTIMISTIC BOSS. I THINK I AM CONSTANTLY HOPING
FOR THE HIGHEST GOOD FOR ALL.
OVER TIME I’VE HAD TO LEARN THE
MORE DIFFICULT QUALITIES OF
BEING A BOSS.
IT’S BEEN INTERESTING AS A WOMAN
TO HAVE TO IMPLEMENT MORE
STRUCTURE AND BOUNDARIES AND YOU
KNOW, GIVING DIFFICULT FEEDBACK.
LIKE THAT’S BEEN A HARD PART OF
IT FOR ME.
>> WHAT HAVE YOU LEARNED ABOUT
YOURSELF IN THIS JOURNEY, THIS
PARTICULAR JOURNEY OF GOING INTO
BUSINESS?
BUSINESS? >> I’VE HAD TO SORT OF
CONSTANTLY SHED MY EGOALONG THE
WAY BECAUSE I’VE HAD TO COME TO
TERMS WITH HOW MUCH I DIDN’T
KNOW, HOW I’VE MADE SO MANY
MISTAKES ALONG THE WAY.
>> GOOP HAS SOMETIMES FACED
CRITICISM, EVEN LAWSUITS,
ACCUSING IT OF PROMOTING
UNPROVEN HEALTH CLAIMS.
GROWING PAINS PALTROW SAYS SHE
HAS LEARNED FROM, BUT HER VISION
HAS ALSO BEEN VINDICATED.
>> HELLO.
>> HELLO. >> Reporter: THE WELLNESS
CONCEPT SHE WAS AMONG THE FIRST
TO POPULARIZE NOW MAKES UP A 4
$4.2 TRILLION INDUSTRY.
>> WE’VE ALWAYS SAID LIKE WE’RE
JUST ASKING QUESTIONS, AND I
ALSO REALLY LOVE WHEN WE WRITE
ABOUT SOMETHING OR TALK ABOUT
SOMETHING AT GOOP AND, YOU KNOW,
THE INTERNET GOES CRAZY AND THEN
SIX MONTHS LATER, 12 MONTHS
LATER, TWO YEARS LATER YOU SEE
IT KIND OF BEING WIDELY ADAPTED
INTO THE CULTURE.
>> THAT HAS HAPPENED A FEW
TIMES.
TIMES. >> YES, IT HAS.
>> YOU COULD SAY I TOLD YOU SO.
>> BUT I WOULD NEVER.
>> Reporter: GWYNETH IS WELL
AWARE OF THE WAY SOME PEOPLE SEE
HER AS SOMEONE JUST A BIT TOO
PERFECT.
PERFECT. AND SHE’S WILLING TO POKE FUN AT
HERSELF LIKE ON SNL THIS
WEEKEND.
WEEKEND. >> I NEED YOUR HELP BECAUSE I’M
REALLY AFRAID THAT GWYNETH’S
GOING TO FIRE ME.
>> NO, SHE DOESN’T BELIEVE IN
FIRING.
FIRING. REMEMBER?
REMEMBER? IT’S CALLED CONSCIOUS
UNEMPLOYING.
UNEMPLOYING. >> RIGHT.
>> RIGHT. >> FIRST OF ALL, FOR THE RECORD
ARE YOU PERFECT?
>> OH M IY GOD, ARE YOU INSANE?
I’M A MESS.
>> EVERYONE IS BUT FOR PEOPLE TO
SAY SHE’S TRYING TO SAY SHE’S SO
PERFECT AND THE REST OF US ARE
JUST A BUNCH OF SLOBS.
>> THAT’S BEEN ACTUALLY THE
OPPOSITE OF MY INTENTION.
I ALWAYS FEEL LIKE I’M VERY OPEN
ABOUT MY LEARNINGS, MY
SHORTCOMINGS, MY MISTAKES.
I THINK WE’RE ALL IN PROCESS ASK
WE’RE ALL STARTING AT DIFFERENT
PLACES, AND I THINK I’M ACTUALLY
A PERSON WHO TRIES TO LOOK FOR
WAYS TO REALLY SUPPORT PEOPLE
AND OFFER SOLUTIONS AND IDEAS.
>> Reporter: STROLLING AROUND
THE SUMMIT, IT’S EASY TO GET
DRAWN INTO THE GOOP UNIVERSE.
FOR A B 12 SHOT OR A DIFFERENT
KIND OF NEEDLE.
>> WHAT ABOUT AN EAR PIERCE?
>> I DON’T KNOW.
MY EARS ARE PRETTY PIERCED UP.
>> THAT’S TRUE.
>> MAYBE I’LL BE LIKE GWYNETH
AND GET ONE RIGHT HERE.
>> LET’S GO DO IT.
>> I’M SERIOUS.
I’LL GO DO IT RIGHT NOW.
>> LET’S GO DO IT.
>> LET’S GO.
>> ALL RIGHT, ARE YOU READY?
>> WE’RE READY.
>> OKAY.
>> OKAY. >> HOLD MY HAND.
>> YOU GOT THIS.
>> OH, I LOVE YOURS.
THAT IS SUPER COOL.
>> I’M HAPPY.
>> THAT’S AMAZING.
>> THE DOUBLE STACK, NOW I WANT
TO DO THAT.
THE NEXT ONE.
>> NEXT ONE.
>> OH, MY GOD, MATCHING
EARRINGS.
EARRINGS. WHAT HAPPENED?
WHAT HAPPENED? >> ULTIMATE BONDING EXPERIENCE,
GET YOUR EARS PIERCED.
I’M GOING TO GET SIRI TO GET
SOMETHING PIERCED.
SOMETHING PIERCED. >> CAN WE SEE IT?
>> WHICH ONE IS IT?
>> NOW I HAVE FOUR.
WHO AM I, I’M LIKE IN HIGH
SCHOOL AGAIN.
SCHOOL AGAIN. ISN’T IT KIND OF FUN, IT’S THAT
LITTLE ONE RIGHT THERE.
>> HOW MANY DO YOU HAVE TOTAL?
>> WHOA.
>> WHOA. >> I’M SUCH A GOODY GOODY.
THIS IS MY LITTLE REBELLION.
I HAVE FOUR PIERCINGS, I DID
THIS ONE WITH JENNA BUSH HAGER.
>> JUST TO GET YOUR EARS DONE.
>> THE NOSE IS NEXT.
>> IN ONE LINE, WHAT IS GOOP?
I STILL HAVE A HARD TIME
DEFINING IT.
DEFINING IT. >> YES.
>> YES. YOU KNOW WHAT?
YOU’RE NOT THE TARGET
DEMOGRAPHIC.
DEMOGRAPHIC. FOR WOMEN, A LOT OF WOMEN DO
KNOW -- IT’S WELLNESS IN
GENERAL, BUT IT’S PRODUCTS.
IT’S I MEAN, THE GOOP SUMMIT,
FOR EXAMPLE, THEY’VE GOT PANELS
AND PEOPLE COME AND TALK.
IT’S JUST A VARIETY.
>> IT’S A LIFESTYLE.
>> A LIFESTYLE, WELLNESS,
THERE’S A NEWS LETTER.
THAT’S A PODCAST, A SHOW ON
NETFLIX.
NETFLIX. >> IT’S A WIDE NET.
>> YEAH, IT IS, AND SHE’S BUILT
THIS $250 MILLION COMPANY, AND
IT IS TRUE WHAT A LOT OF PEOPLE
WERE POO POOING WAY BACK THEN,
THEY’RE NOT ANYMORE.
MAYOR COMPANIES LIKE WEIGHT
WATCHERS CALLS ITSELF WW AND
FOCUSES ON WELLNESS.
SHE WASN’T THE ONLY ONE TALKING
ABOUT IT, BUT SHE WAS ONE OF THE
FIRSTS.
FIRSTS. TOMORROW WE GET PERSONAL, SHE
TALKS ABOUT HER MARRIAGE, WHAT
HER RELATIONSHIP WITH CHRIS
MARTIN IS LIKE NOW, ABOUT HER