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[Applause]
hi i'm landon norris and you're about to
experience the art of data
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here at mclaren we're always looking at
cool new technologies like augmented
reality to bring data to life the moment
you step on the boulevard you're
reminded of the history of mclaren and
each one of these cars has a unique
story to tell each year we have
thousands of visitors and guests that
join us here for race views car launches
and everything else we're always looking
for new ways to innovate those
experiences and working with splunk
being able to take the historic data
from some of these cars and bring it to
life through augmented reality let's go
and take a look
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the use of augmented reality here in ar
technology means we can overlay those
virtual data points back into the
physical space looking at these amazing
race cars and bringing all those data
points to life as we get down here
actually we can see some of the more
historic cars we've had and these were
times when people were relying on their
intuition and experience make decisions
the people being here for 20 years
they've looked at pattern matching but
now with more sensors in the car we use
those sensors to inform our decision
making but i was suddenly having a
talented driver also helps right
it definitely does and all this is
really cool but this just shows us how
the team communicate together so why
don't we go and take a look how a team
and the driver communicate to get the
right information sure well over here we
have a car very close to my heart the
mcl 35m which helps me to score a very
special podium in monaco let's take a
look
mark you were there with the team over
in monaco how much has technology
changed from the past
to this beauty let's take you back on
the history of telemetry if you go back
to when formula one started in the 1950s
there was no telemetry and it was a
matter of the drivers explaining what
the car was doing to the mechanics and
the engineers to get less out of it we
then saw in the mid 80s the introduction
of telemetry where as the car went down
the main straight it would send bursts
of information back to the pits and then
as we went on into the mid 90s we
started to see two-way telemetry so car
was sending data to the pits the
engineers could actually manipulate the
data on the car and send information
back but then sort of early 2000 the fia
were really concerned about how much
control the engineers had over the cars
so in 2003 two-way telemetry was banned
and that's where we saw the evolution of
steering wheels because serials just
have a couple of buttons on the wheel
but when we then had to make the driver
make all the changes on the wheel then
you see the wheels that you see in
formula one today orlando what is the
most useful data and why
so for us as drivers we like to keep it
very simple i do anyway
so we like to see the things that we're
in control of the brake pedal throttle
pedal the steering wheel the gears
we want to know like what we can change
directly and during the race the car is
sending back an awful lot of data back
to the garage you work with your race
engineer during the course of the race
what is the specific data that you're
looking for to help you perform with the
car during the course of a grand prix
first of all things that just make me go
quick i like my lap compared to my
teammate
uh secondly the rest of the car you know
how can you make the rest of the cargo
quicker looking after the tire
temperatures the fuel
uh engine modes things i can change on
the steering wheel but then most
importantly the strategy you know it's a
race we want to see if we're pissing
ahead of the right people if i need to
go quicker and then fit and things like
that who am i going to come out ahead of
we need to know who we're racing against
what's the best way going to be able to
beat them so they'll be constantly
looking at those gaps telling me things
to do whether i can drive quicker i can
save the tires more constant updates
every single app sometimes numerous
times a lap and therefore we can get the
best performance out of the car
data is at the heart of our history here
whether enabling the ar experience as
you tour the mclaren boulevard of
historic cars or powering mclaren's
competitive edge on racetrack
formula one is a sport centered on data
finding insights and maximizing the
benefits on the track
with a little help from a talented
driver of course
we're turning data into doing at 200
miles an hour