what makes a logo design original and how can we make high quality logo designs that do not rely
on cliches all of that in today's video and a bit more learn more about the awesome workflow tour
miller note later in today's video and also how to sign up for free with a no time limit period
attached so i made a video a couple of weeks ago based around logo design cliches and you guys
really seem to enjoy that video but what does an original logo design actually look like
here's the logo for the english football premier league and to those americans out there that's
soccer i'm gonna say right now this is a very original logo design but why is that the case
okay let's break this down together in easy to follow steps the premier league is made up of
athletes who are at the very top of their game they are the best of the best and the highest
paid footballers out there so we can create some terms such as the best strongest winners
professional powerful and so on think to yourself what would a cliche graphic designer think of
logically speaking as a symbol that suggests winners or the best or premium a trophy could
be one of the most logical symbols as it does correlate with these terms but if we take a look
side by side of the actual premier league logo and then the trophy alternative it's pretty obvious
which one is better for the original design the designer has taken a great symbol of power that
being a lion and then giving it a crown to further that prestige of being at the very top of the game
notice how much more thought has gone into the original design as opposed to the cliche and
common design let's now take a look deeper into another example when you use a mailing service
you obviously want your parcels to be delivered quickly and you expect them to be direct and on
time this goes without saying and one of the most highly recognizable branded logo designs out there
is the fedex logo the orange color in the design is there to express energetic and urgency from a
psychological point of view and then this orange color is complemented with well it's complementary
color purple but of course we know that arrow is hidden here and that gives emphasis to a
fast and rapid direct delivery let's place the unoriginal cliche logo next to the original one
and you can see here it is just an arrow mixed up with a postal van and some speed swooshes
a little pro tip speed swooshes on your logos are gonna give you about time but in all seriousness
look how different these two logos look yet both are from a similar concept that being a speedy
direct delivery for a postal service it's so easy to see how brandable and iconic the logo design is
compared to the cliche this is exactly what i mean when i talk about cliches and originality
but let's take a look at a third example and to do that we're gonna go camping when you think about
camping what comes to your mind first initially what are the first mental images that you have
that might be things like tents trees a fire spending time with friends out in the open air and
just the great outdoors in general simply using one of these connotations as a concept for a logo
is a cliche it isn't exactly brandable or iconic in any stretch of the meaning like
seen here with this bland logo almost badge type thing it does lack any degree of being
brandable and any character this next one is a little bit better but still it's more of an
illustrative kind of icon than a brandable identity the next design however is a stroke of
genius this design takes two tent icons and uses them to create a compass with a north facing motif
this is simple it's iconic it's clever and it sure is brandable and if you don't believe me
then check out how they look side to side mocked up on a rucksack one design could easily stand
out and be recognizable in a store of rucksacks where the other just looks generic forgettable and
almost like a badge this is exactly what i mean when i talk about designs being cliche and designs
being original if your client wants a cliche then try and persuade them otherwise but if they're
sticking to their guns give them a cliche because they're paying you money but if you want higher
paying clients who respect good design then you need to actively work on your marketing of your
business everywhere you can organically speaking i have made videos on this before so if you want
to check one of these out stay tuned to the end of the video so today's video is sponsored by miller
notes now i've been a firm advocate of millionaire for three years and if you've been subscribed to
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now it's more like working on the wall so to speak in a creative studio
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already sign up for free using the link in the description box below and start to streamline
your graphic design workflow today and until next time guys design your future today peace
you