This became a truck that those who drive trucks loved.
It was a truck built for the driver.
FH owes its amazing success to...
The main reason was that it was a truck with a concept that attracted drivers
in a way that was unique even in 1993, when it was first launched.
Also, it was a great truck backed by the Volvo brand,
so the market had instant faith in it.
I'm incredibly proud of its exterior.
We made an attractive vehicle, functional, with great aerodynamics...
Max points throughout. The drivers liked the look,
the flat, empty surface above the grille where their names could go,
the Globetrotter area which they could customise.
There was a considered, consistent design and a cab interior
which was unlike anything else in the trucking world.
And the performance... The new engine meant excellent fuel consumption.
We enjoyed a great deal of feedback from our customers.
Drivers were in touch every step of the way,
whether it was a question of component materials or technology.
This was a new way of working for us.
Then, FH became Truck of the Year again.
FH has remained such a long-standing success
that we could never have imagined anything like it.
It's due to the innovations we've kept implementing in the truck's lifetime.
People who'd recently bought F10 and F12 came back and said, "I need an FH!"
"Oh? Why?"
"It's cheaper to run. Less thirsty than the old one."
They traded in their trucks only 3-4 months after buying them.
The FH look was highly appreciated.
At the launch in Italy, we were awarded a prize for the best-looking truck.
Customers were crying in front of it.
They were looking at it with tears rolling down their cheeks.
When we launched the latest generation of FH in 2012,
it had taken yet another step ahead.
Many customers from many different regions feel the FH trucks
provide the best driver environment,
and we all know that drivers are key to our customers' profitability.
And this position of being both efficient and offering driving comfort,
as well as being beautiful to behold,
was one we advanced into in 2012.
It became bigger and more spacious
and there was a lot of focus on safety.
We want to offer the best safety, and we build a lot of features into the cab.
We have reached a sound compromise
and offer good durability as well as good crash safety.
That input was something I remember very specifically as coming from you.
When customers see this new version, we want the tears.
Yes, tears and a "must have"-feeling when they sit in the truck.
"I need to get this!"
50,000-60,000 of these enter the market every year,
more or less sustaining AB Volvo.
FH is hugely important to us and we need to really look after it.