have a good time so far yes good okay
think audience first always please think
audience first always now when you use
any of these presentation tools as a
vehicle to design any presentation in
any shape or form and you don't think
audience first well there's a big risk
that your presentation could become a
waste of your time and worst of all a
waste of their time so why that's the
question why do I insist that you must
think about the audience when you design
a presentation from start to finish and
that's because I've come across many
presentations in my life and I've come
to the conclusion that there are all the
opposite presenter first always now
these type of presentations are when the
presenter is writing what he thinks it's
important in every single slide and
rather putting what the audience thinks
it's really important for them and what
could change their lives so I'm here to
tell you that I'm gonna share with you a
very simple but yet memorable
alternative and how you can engage your
audience effectively so little story
time I'm a full time artist right now
but 15 years ago I used to work work at
Sherwin Williams so if you can imagine
I'm an artist working sure Williams is
kind of like my Willy Wonka Chocolate
Factory but with paint okay so sharing
was really nice with us and they sent us
to
workshops and presentations and for
training purposes so I I mean the
presentations were good they had a great
topic it was interesting but it was
lacking something and I started to
realize this when when I went to these
workshops that there was a connection
that was lost between the presenter and
the audience and then I start getting
curious and I said okay I'm gonna read a
bunch of books and see how I can make
memorable presentations and that's what
I did I started reading books I went to
workshops and all just so that I could
present at work and probably make
something different okay so after five
years working in sure Williams I decided
to become an entrepreneur and you know
entrepreneurs have a bunch of ideas
another a bunch of business ideas and
one of my idea was to become our
presentation coach or a presentation
consultant and then I started to think
about this and I said okay what
qualifies me as a consultant I only have
like five years working experience and I
was looking at 30 35 40 45 years
experience and I okay what can I do here
you know I really want to be a
presentation consultant or a
presentation coach so then I said okay
what do I have you know in my life when
a short life span you know what what
qualify keeps it qualifies me so I said
okay I've read the books I've been to
different seminars I one of my favorite
ones was at water communications in Palo
Alto and I've been an artist since I was
in third grade so that could come in
handy when I taught presentation design
and then I said okay I've studied
marketing so I can use that when I you
know I have to teach about how to
research the audience and then at the
end I was like a theater major so I you
know did theater and I said okay I'm
gonna use this knowledge to show you
acting techniques and combat stage
fright which is a big problem
promote speakers so then that's me as
evil i fleegle in the play American a
little Abner so I know what you might be
thinking is like okay this guy is a
theater major of course he can present
so this is gonna be a waste of my time
right no wrong hold on to your horses
because you don't need to be a theater
expert to deliver awesome and memorable
presentations so but let me be a little
crystal clear here when I started doing
this and I started my you know
delivering and giving the presentations
to my students I was amazed that they
just didn't get that presenter I mean
the audience first always and I said
okay what am I doing wrong
you know they they they kept on doing
the same thing and and didn't want to
change I'm sorry what am I doing wrong
so then I realized something a big oops
and I said okay I think I'm trying to
teach people that want to become
presenters or better presenters and what
I'm trying to do is teach percenters but
actually I was teaching an audience and
when you teach an audience to present
you have to keep things as simple as
possible and that's because if you're as
simple as possible you could become
memorable and that's very important so I
got an idea there was a bunch of
presentation techniques and tips they're
out there I mean the books videos
everywhere and I was like this is
overwhelming even overwhelming for me
which I thought it was cool to make
presentations so then I said okay I have
an idea when I said okay I'm gonna get
these tips and I'm gonna prioritize them
and I'm gonna show a simpler way so the
presenter actually would want to change
and not say okay there's a bunch of
things I have to do I'm just gonna keep
on doing
this so why do we do this
killer whale and all that nothing no not
interesting it keeps you know not
engaged it's boring it's the same thing
but why do we do this and we do it
because it may be his power points fault
right
and why not yeah he they say okay click
to add title right here click to add
text bullet bullet bullet bullet you
want to throw in a picture you know
there you go you want to keep graph put
it on as well so I thought that that was
well what's happening okay power points
fault but let me tell you something
interesting most people these days
actually think that presentations are
boring and why that's because we're
entertained the whole day
we're entertained about you know apps
and social media trends like you know
Prince Harry and his wife and all that
whole you know mess entertaining so why
of course they're gonna find boring you
know most of the presentations now
there's a there's a statistic actually
there was a survey that this guy from
presentation Panda the CEO decided to
conduct and they said okay I'm gonna get
people from all all parts of the world
and we're gonna give them a survey and
it was between entertaining and boring
and the result ones a seventy nine
percent agreed that most presentations
are boring now think about this there is
a tremendous competitive advantage here
because it almost eighty percent eight
eighty percent of the presentations out
there according to this survey are
boring then think what you can do with
the other twenty percent so you're
missing out a big time opportunity there
now let me tell you presentation tools
are really cool and they are cool if you
know how to use them well if you use
them well you would actually have an
audience that will follow your ideas and
spread them like a brush fire it just
does
it's magical and most importantly take
action so let me share with you and this
is a great picture by my friend Alex and
let me share with you what I call the
perfect tip mix okay and it's five tips
no more than that so you will be okay
lost and bored so here we go
tip number one tip number one is story
structure okay story structure it's
awesome for presentations why because
we're used to stories for a long time
ago and we've used the stories every day
think about it
have you anybody hasn't heard a joke
before okay you hear a joke and aren't
you amazed that you can tell that same
joke one year later without rehearsing
it and that's because it has the storage
structure in it and we're used to it
it's kind of like our sixth sense right
there okay so when once you get story
structure boom we get it we follow it
and we remember it so we're wired in
since we're child children with stories
they told us stories in bedtime stories
you know books
stories documentaries right now for kids
I mean they're everywhere so think about
this a story structure for presentation
it's a bit complicated it has a bunch of
things around but I'm gonna simplify it
for you
we're gonna just look at three basic
parts these are a beginning a middle and
a call
notice that this isn't an end because
most presentations I've seen and I came
across it's like okay I'm giving that
presentation and everything like that
and you know a little not you know a
sudden thank you very much
and he was like okay it finished it's
done I mean that's the end but but
there's no call to action actually
telling people what you want them to do
or to follow they get lost with it and
the call to action is something it's
probably the most important thing that
they remember okay so this doesn't have
a story structure method in it it's just
a bunch of slides with a bunch of
information and sometimes some pictures
in them but it's crammed so it doesn't
work tip number two research your
audience so when I say think audience
first always this is the first thing you
have to do you have an idea and then you
say okay Who am I gonna present it to
and then you see okay what's the
audience what do they like who are they
are they female male I mean it they come
from far away what gets them fired up so
you have to think about the audience and
research them well so when you design a
presentation you design it around the
audience tip number three now probably
people have told you this before but I'm
gonna be a little bit more graphic with
it so sale three slides so think about
this why would you want to cram things
on one same slide they're free I mean
they don't I mean it's not like you're
there five bucks per slide so I mean
there's no no not an idea that says okay
you know you have to use only five
slides because if it takes I mean I have
sixty-three slides in my presentation
right here you see so there's no rule as
to how many slides you want to put in a
presentation tip number four if you do
this please don't do it this way I mean
I've seen it in businesses I mean I'm
sitting in it in you know people that
want to present something but a chart
that looks like this when you're
presenting it I mean I'm gonna be
talking about this part but you're gonna
be trying to read that because that you
can't read it because it's so small so
don't do this try something different
another method think about this okay
plane crashes plane crashes are rare and
surviving a plane crash it's almost
impossible right wrong
think about this out of fifty three
point four thousand people involved in
plane crashes from 1983 to 2000 in the
United States 51 point two thousand
survived now think about it 96 percent
survival rate so if you're in a plane
crash and almost crashing don't worry
you have a 96 percent chance to survive
I mean that's another way you can look
at it okay it's one slide at a time it's
simple and effective tip number five now
this is the mother of all tips so I'm
gonna ask you this like William
Shakespeare friends students Trojans
lend me your ears
are you ready sticky notes sticky notes
are incredible for presentation I mean
think about this sticky notes if you get
a sticky out there okay you can start
writing on a sticky note and you put it
in a wall and you're moving around
you're using
your hands it kind of regresses you like
a time machine when you were kids and
you played with Legos and you had this
imagination that just flew everything
right there right so sticky notes first
step you have to do with the stick
brainstorm okay how do you bring some
you put one word or one phrase or one
sentence but no more than one idea per
sticky note and just let it flow just
let in a particular order just put them
around put them around you don't mess
them around put as many as you can okay
step number two you group them you group
the different sticky notes how will you
find that the ones that are similar to
each other and then you group that and
then you group another one then you can
add more ideas on each group then you
identify its group it put a title on it
this word a phrase or sentence okay but
then you you group them and you identify
them now the next step after this and
I'm not going to include it here but is
you find one sticky which is one idea
and you convert that into a visual it
could be an image it could be a chart I
mean it could be a key word you don't
use words in the slide so you can use
them as long as they're not like a huge
paragraph but you can use words okay so
now finally after researching the
audience you know grabbing your sticky
notes doing all this process thinking
about the story structure moving your
sticky notes apart okay now you have
your visuals now it's time to open
PowerPoint okay not at the beginning Wow
okay and now the PowerPoint is a blank
slate and you just start to put the
images in order that you arranged in
your sticky note method that simple
right
okay so I've given you just the right
amount for you to next time if you make
a presentation think that you can be
part of that 20 percent that it's
actually entertaining in the
presentation and I encourage you to use
presentation tools because that's the
only way that you're gonna spread your
ideas like a brushfire and you need the
audience to do it so story structure
think about it sticky notes story
structure the second tip is rehearse
rehearse and that's me again rehearsing
and finally please think audience first
always thank you
[Applause]