On this celebrity watch collection advice, we're gonna be going over big money businessman
Grant Cardone's collection.
[opening music]
So this is a little bit different than a celebrity watch review because some of these other reviews
that I've done in the past where there's an actual score, it's a bit different because
I feel like those people that I've reviewed are one, hardcore collectors that really have
sought out some pretty heavy, amazing pieces and they know what they want, and they've
been doing this for a very long time.
But this particular episode is gonna be a little bit different.
I wanna go over Grant Cardone's collection.
Now I've seen him curate some pieces over the last couple of years and he's really stepped
it up a heavy notch with those Pateks that he's bought.
I mean, I think everybody agrees that we would have wanted to buy those Pateks right when
they came out and they were just a little bit over retail, but his commitment to the
game with that heavy piece says a lot.
And I wanna go over a little bit about his watches and what I recommend that maybe he
should be looking to buy as well.
So I've seen several videos in the past where Grant's showing his collection and he's got
a couple of pieces.
He's got that Roger Dubois piece.
He's got a couple Franck Mullers, couple Hublots.
I mean, look the first thing I wanna say is, I've been down that route.
I've done all of that.
I've made those mistakes.
I've bought watches just because I was like...they were cool at the moment or you know how it
is man.
I mean, you know sometimes it's an impulse buy.
Sometimes is just because you genuinely like it and the watch that I love today might not
be the watch that I love tomorrow.
But the idea is to get as much advice as possible and know where you're going.
And one of the most important things in having a great collection long term is having somebody
to advise you which way to go.
So usually, these guys that have these really heavy collections rely on a couple of dealers/consultants
that guide them in the right steps to go in the right direction in order to get this collection
going.
Not everybody has enough time to invest into this game to know it all.
They still need that person that's gonna get them the right pieces.
That being said, you've gotten a good amount of watches and those last two Pateks are really
for me the crowning jewels of that collection.
Some of the other pieces are not as great.
Fine, no problem!
Who hasn't done it?
Lord knows I have several that I'll never wear again.
That PAM 164 that you have, great watch.
I wore one and I beat it to shit.
I mean I used it over and over and it's a great watch, not to mention Panerai was booming
five years ago.
I mean, it was really a different look of sophistication at the time.
Gotta love that jubilee band 36 millimeter.
I mean, you could never forget the first good watch that you have or the first good Rolex.
That's very important.
I mean, you could never let that go.
I've always said that my first good watch I would get rid of every single watch, God
willing never have to get rid of that first one.
That's the one that you wanna keep closest because for me it's the one that means the
most.
That being said, I think there's a lot of room for expansion to some crazier pieces
and we're not talking about these off-the-wall pieces.
I mean, you've got this interesting Richard Mille.
The guy likes Richard Mille.
He's going around it, but he's kind of like, he's not really sure if he wants to get these
Richard Milles.
I get it, you know, he's standing there at the end of the roller skating rink seeing
everybody go by and looking for a moment to step into the wood floor.
But I think the problem with Richard Mille is you just gotta know what you're buying.
An RM11-03 blues John Todd edition I just, I think it's overpriced.
I think it's crazy.
I don't see the value there.
There are watches after all.
Who puts a price on these anyway?
But that blue John Todd is just too much and it's a blue watch.
I think a rose gold RM11 is really the way to go.
I mean, you can't go wrong with that.
I get the standard RM 11 rose gold, titanium sides, done!
Pay a little bit over retail.
We're not talking about family heirloom here.
We're not trying to keep this thing till the end of time.
Buy the RM11, rock it for a while and dump it with minimal loss.
Can't be as bad as the losses we've all taken with these Hublots.
I mean, wow!
I had a client of mine lose $260,000 on a Hublot King Power tourbillon he bought eight
years ago right in the boom of things.
You see, that was a little bit more easier to see coming.
Hublot didn't really have any quality inside of the watch as opposed to, for example, Richard
Mille.
Richard's got a whole lot more worth.
There's a lot more going on there and they haven't necessarily whored out the brand like
some of these others.
So I don't foresee them every tanking like Hublot or a Franck Muller because one, they
gotta a lot more money into them, into the actual watch as opposed to these other ones.
Now, nothing safer than a Patek and even in today's market, Pateks looking a little bit
shaky.
At least with the Nautiluses all being inflated.
That being said, I think you got room for a Celestial in your collection.
The 6102 is stunning masterpiece watch.
I mean, that's something that money in the bank.
It's not over inflated in price.
Heavy, heavy piece.
Good size too because not many of these Pateks with the leather strap have a good size, but
the Celestial for me has always been a favorite and it's obviously the perfect watch to wear
with a suit and that of sorts.
So you might wanna think about something like that as well.
I see you got some APs and that's good.
I mean, AP is one of my go-to brands, but you might wanna perhaps maybe think about
some of the ultra-thins Royal Oaks in tourbillon.
Now, we're talking!
Something a little bit more heavy, a little bit more sophisticated.
Not so crazy like a Concept.
You see the Concepts are not that easy to wear, really bulky and not that easy in the
market to acquire or sell, but the Royal Oak tourbillons are definitely heavy pieces that
are beautiful and timeless overall.
I mean, I get it.
When you end up buying a 40th Anniversary Nautilus, you kind of thing yourself, “Well,
what do I get now?”
It's a good question.
Sometimes believe it or not you go back to the beginning and start again, and get something
maybe not so crazy and get some of the ones you missed before.
Now, for Rolex it might be a little bit more challenging because it would go down more
to personal reference, you know?
Diamonds are not for everyone.
I for one have worn watches with diamonds in the past that are aftermarket, but the
ones that I really are attracted to the most if I was gonna go that route would be the
factory stuff; and Rolex has some stunning factory pieces like the GMTs and some of the
Subs, the white gold exactly that comes with the blue sapphires and stuff like that.
I mean, those pieces that are heavy, heavy, and they hold a lot of value, are exclusive,
and they look really nice.
Something about that factory diamond work on Rolex is just, is on another level, but
it's also a great investment piece.
“Investment,” I get it, but it's not like you're throwing money away.
Some of these other watches out there it's just pissing it in the wind.
You gotta buy what you want, but it's a lot funner when you buy the right stuff.
So in conclusion, Grant's got a lot of potential to have a heavy, heavy long term collection
and we look forward to sticking around and seeing where he takes and where he goes with
this passion for watches.
The guy clearly likes watches.
I can just tells the way he talks about them.
So feel free to comment below how you feel about Grant Cardone's watch collection and
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My name is Eric.
This is Watch Your Style.