Hi - My name is Filip
and I am a product manager at Google,
leading our 3P Identity products.
Today, I’ll be talking about Google Identity Services,
our suite of identity products that deliver
simple, safe, and privacy preserving solutions for your users
when signing up or signing in to your platform.
These products help you acquire and retain users,
minimize risk,
and mitigate costs.
Users expect seamless
and instant access to the world’s information,
products and services with the assurances
that their online identities are protected.
Users trust that we treat their information
with responsible data practices
and help keep their information safe from potential threats.
We know how complex user authentication can be.
Users often think they have to choose
between security and convenience,
sometimes opting for weak passwords
that can easily be phished or hacked.
Users also often forget
whether they already have an existing account,
which drives up duplicate accounts in your system.
It may also be the case
that users are simply dropping off
in the traditional sign up process
because the flow is too cumbersome to complete.
Both scenarios
negatively impact your conversion rates,
drive up maintenance costs,
and generate more risk –
which then creates a need for an even more
complex account management system
to securely store sensitive information, like passwords.
At Google, we are addressing these challenges
by offering a suite of identity products
that take these burdens off of your shoulders,
in addition to improving your
new user sign up and sign in flows.
I’d like to quickly touch on two identity products today
that do just that.
The first is the improved Sign in with Google button,
which allows your users to seamlessly and easily sign up
or sign in to your platform
without having to remember a password.
We’ve made the Sign in with Google button
more personalized by displaying a user’s name,
profile picture,
and the specific accounts
they are using to authenticate their identity.
This button will typically live on
a traditional sign in or sign up page.
Both the sign in and sign up flows are seamless -
just a few clicks
to securely sign in or sign up, without a need
for users to create or remember passwords.
I’d also like to introduce
another Google Identity Services product
called One Tap.
One Tap
is a first of its kind authentication module,
compatible on Web and Android,
that prompts users to sign up
or sign in directly on the page they are navigating
with just a single tap,
whether it be on a main page or a leaf page.
With One Tap,
there’s no need to redirect users to traditional
sign up or sign in pages,
which derails their initial exploration intent.
For users, it’s like magic
while on the backend, developers receive a secure token
authenticating the user.
One Tap’s sleek module
slides down from the top right of a webpage,
and from the bottom up on a mobile device.
This feature mitigates much of the friction
associated with authentication
that’s created through things like:
Forgotten email addresses or passwords for returning users,
or, navigating back where the user was
prior to being redirected to the sign up page.
Both of these products, and all of Google Identity Services,
are developed to deliver a safe
and secure way for users to access your sites.
Google Identity Services also creates
consistency across platforms.
When a user signs in on a webpage,
it maintains that authentication status across all platforms,
like on mobile devices.
Both of these products are available in the same interface,
which helps standardize the look and feel
across the digital ecosystem.
This reduces friction and confusion for users
and helps earn and ensure their trust in your sites.
For our partners,
frictionless solutions that facilitate sign in flows
help drive conversion across both user acquisition
and user retention.
Our products also
minimize the risks associated with managing and storing
highly sensitive user passwords.
For example, the token exchange method
that Sign in with Google uses,
does not require you – the developer –
to store any additional sensitive user information
such as passwords.
This also minimizes your team’s support burden
when addressing account management issues,
like forgotten passwords,
duplicate accounts,
or fraudulent accounts,
since every Google account is verified.
We are delighted to share that
many of our partners who have
implemented Google Identity Services
have seen meaningful impact to their business.
You can review case studies
posted to our developer site to learn more.
Now head over to our developer site
to begin integrating Google Identity Services
onto your platform today.
We’ve worked really hard to make
implementation as easy as possible,
requiring minimal code.
Our single SDK
gives you access to all required identity APIs,
minimizing the effort needed to get up and running
on each of these products.
We are excited to see you take advantage
of Google Identity Services.
Thanks for watching!