So you've got an idea for an online course or maybe you already have an online course
but you're not sure it will sell.
Today I'm gonna share with you some of my full-proof strategies to make an online course and make sure it sells.
My name is Marley Jaxx, CEO of Jaxx production I've helped thousands of entrepreneurs to
create their online courses all the way from low ticket to high ticket.
Meaning these people are paying a lot of money for your courses.
So, if they're gonna be paying a lot of money it's gotta be a good course.
I've also used these strategies to build my business into a multi 7-figure business selling courses.
So, I'm gonna teach you those strategies today.
First, let's start by talking, how do you make sure that your audience actually wants
this course that you're trying to sell them.
Let's look at what are the questions that people are asking you all the time.
What are the results that maybe that you've gotten for yourself or other clients
that other people are going to want those results too.
Maybe you know lots about marketing that people wanna know how to improve their businesses.
Maybe you have your own strategies and systems that help people improve their health, wealth, or their relationship.
That's what people are gonna wanna pay you for.
So if you can take your proprietory system and put them into a course where people can
learn it themselves or maybe they'll get a coaching program for you.
Or maybe, you'll sell them a service to do it for them.
This is how you will scale your business all the way from front end to high ticket.
It's important to note that your audience isn't just paying for information.
Yes, that's great, you're a genius, you're so good at what you do and yes you should
put that on display for the world.
But the thing that people are most excited to pay for is ease and speed toward their desired result.
The other thing that their paying for is your strategies that prevent them from potential disaster.
Let's say if you have strategies that are going to improve relationships.
Maybe you and your personal life overcame big struggles in your marriage and now you
have a blissfully happy relationship.
You know how to overcome obstacles as a couple, now you can share that knowledge with other couples.
Maybe you providing this course to people is gonna save them from divorce, that's expensive.
For therapy for them and their kids, think of the children too.
It becomes your moral obligation to share this content with the world when you know
that this content could change and transform lives.
Does that hit home for you or starting to feel that moral obligation that you have
to be good at this.
Share with me on the comments below, what your knowledge?
What's your skill?
What's your expertise?
that's gonna help your audience get to their desired results with ease and speed.
And love to know what kind of expertise we have watching right now.
Now that you know these things, how do we put it into action?
We've talked about you having your skills your expertise.
But how do you teach in a way that's positioning you as the unique go-to one of a kind expert,
that they should pay now instead of your competitors.
Even if you're in a very saturated Niche.
Let's say, weight loss, let me talk to you about my friend Cristy Code Red.
There are tons of weightloss coaches one on every corner, tons of diet shakes and pills
that people could be purchasing.
But what Cristy has is her proprietory code red 10-pound takedown challenge.
With her system, she teaches people how to lose 10% of their body weight every month
without diet pills, shakes, or even exercise.
See, how with that messaging that positions her as something completely different than anybody else.
And because of that, she can charge premium prices, to the point that she makes 10 million dollars a year.
And let me also put it in the perspective for you.
Cristy, 4 years ago was on food stamps but she created a system and she helped other
people get results.
And now, she has become good at marketing so that she can reach the masses with it.
Think of how many lives she's changing.
Think of the disasters that she's preventing them from.
Think of the parents who are gonna able to be present for their kid's wedding.
Think of the less doctor visits, or surgery, or heart attacks.
All the disasters that someone can go through in their lives because she's helping them get healthy.
She's giving them a message of hope and healing.
So, all it is to say, you might be in an industry that is saturated.
You might have a lot competition but when you can put your own unique spin on it to
give a name to your system, Cristy Code Red her 10-pound takedown challenge.
I'll give you another example because It might give you another idea.
I have a client that came to me he was a peak performance and mindset coach and he wanted
to create a mindset channel.
Now, mindset is very common.
You can find tons of books on, tons of YouTube videos, you can google it, mindset information is everywhere.
But what he teaches is so unique, he's also a hypnotist, not just a peak performance coach.
As a peak performance coach, he has expertise that no one else has.
So how does he position it?
Instead of calling it a mindset challenge, we worked on the name and it took some time
but finally, we came up with the 21 days subconscious reset challenge.
And in that subconscious reset challenge, he's also teaching another proprietory term
here, his mental end game activation system.
Now, hopefully hearing that your ears perked up, you got a little bit excited thinking,
that sounds interesting.
Just the name is a curiosity hook.
So even if your teaching something or presenting expertise that might be common might be
a saturated niche.
It's by giving a proprietary name to your unique mechanisms that's gonna make you stand out.
But before we get into this next story about how created a course that led to making
7 figures in my business.
Make sure that you hit that subscribe button because I'm gonna be putting up more videos
like this every single week.
In my business, one of my offers is a 21-day challenge.
I got them results quickly within 21 days.
And our audience is always raving over the challenge.
They love it, they got amazing results and by the end of this, they're excited to stay
in our community and sign up for the next level that we offer.
What happens next actually surprises me, I have no idea and I didn't see this coming at all.
Is that the people who had gone through that challenge then asked, "How can I create a challenge like this?".
Now, I first thought that I was teaching them about video marketing.
But another step to video marketing is having your offers.
What are your videos leading into?
And I saw so much success creating a challenge that then my audience wanted to create one too.
It only made sense to then create a course to give them exactly what they needed to build
that for themselves.
So my team and I got to work, we created our curriculum, we created our outline and we
built a system that would give them all the materials to build it themselves.
A plug and play email sequence, all their social media post, their advertising, their
curriculum, their graphics, their sales funnel.
All of the templates that they can plug and play and get coaching from me so they can
scale their business.
And the cool thing about this is in our beta launch, several of our clients made tens of
thousands of dollars.
So, super exciting to know that our beta students or introductory members in some cases 10x
their ROI by implementing the system that we gave them.
All that to say, when the market is asking you for something you have knowledge about
the best thing you can do is create it for them and sell it to them.
Now that you know how to create an online course that sells.
What if you could turn that course into a system that sells for your month after month,
that explodes your monthly revenue.
I call it my Infinter Cashflow Blueprint.
I've actually laid out the whole sequence for you so you know what to implement next.
I've put that for free in the link below.
You can get my Infinite Cashflow Blueprint today.