>> CARLOS: This is how the story began.
It started back in Cuba in 1985 when I was ten years old.
My dad was a jeweler in Cuba, so I started working with him at an early age, helping
him make some different type of jewelry pieces, like pendants out of shark tooth, earrings
out of coral, and we did this for quite some time till all the way to 1989 when we immigrated
to the United States.
My dad always inspired me and encouraged me to follow my dreams and unfortunately in 2008
he passed away and he couldn't see me start my own business.
The reality is that he was the inspiration for all of this, so CRM Jewelers has always
been about family and we made this video so you could meet the CRM Jewelers family team.
Let's go meet them one by one, starting up with Jenny, my niece.
>> JENNY: Alright, so as Carlos just introduced me, my name is Jenny.
A lot of you know that I'm his niece and you guys will also figure out that I'm his daughter.
He treats me like his daughter, so that's why you guys sometimes when you call on the
phone, that's what you're gonna hear.
So basically I'm one of the oldest sales reps that the company has, other than Carlos, then
it's me.
I began this business out of nowhere.
It was not in the plans.
I actually have a Masters in Biomedical Science and I'm sure that's actually like a fun fact
for your guys because I'm sure you never imagined it.
I graduated back like in 2015 and I started working here and watches just caught my eye,
so I'm sure that you guys have seen that CRM has multiple Instagram pages, one of them
being Watch Jenny.
They actually started that page and I would go nuts being able to post on there because
I would be the one to actually have to post and I remember actually going to Cabo San
Lucas on vacation and the bosses telling me 24/7, “Take selfies, take selfies.”
Before we used to post like 2 or 3 pictures of watches and then like a selfie of me and
if you do follow the page, you'll see how that page has transitioned as well as all
of our other pages.
So the newest addition to our CRM family is actually Victor and I'm going to go ahead
and introduced him to you guys.
He is awesome and I'm sure you guys have seen him on YouTube before.
>> VICTOR: Hey guys, I'm Victor Nicolas.
I'm the newest team member of the CRM Jewelers family.
I'm actually from the Dominican Republic.
I used to work in the food industry.
I used to own restaurants.
I started working jewelry with diamonds and engagement rings back home, decided to move
back here to Miami and started working here.
Here people make you feel like family, since that moment you walk in through that door
and honestly it's the best feeling ever, especially for me that I'm an immigrant, coming from
home, living here in Miami.
Most of the times when you DM us, it's me or Jenny behind that DM, answering your questions,
so if there's anything you need, just hit us up.
We'll solve it for you.
We're going to continue now with the CRM family chain and I'm gonna introduce to you guys
the person behind accounting, the one that solves all our problems here, Betty.
>> BETTY: I'm Betty, Jenny's mom, also Carlos' older sister.
We are three.
He's the baby, I'm the oldest and then we have Sandra, which is the middle sibling and
I usually being the one taking care of the mess in the family and in the business.
As you could see, some of mess I still keep.
My job is to be the defacto Accountant, being the one keeping everything by the book, starting
from sales taxes, forms that require fingerprints, keeping all the accounting, all the numbers,
all the...everything that has to do with the bank, and also all the regulations for the
company, licenses, everything that has to do with the company, most of the stuff behind
the scenes, I'm the one that handles that.
You will not see me doing sales, but you'll see me behind or probably heard of me when
you wanna do something that we're not supposed to, I...it's me the one that says, “No.”
So basically that's what we do here in the company.
We do everything by the book because we have a lot of different entities of the government
that look at businesses like ours because it's very easy for businesses like mentioned
like ours, to do stuff that are not supposed to be done, not our case.
We like to do it by the book, so we don't get in trouble with none of those agencies
and keep it a business for a long time.
As Carlos mentioned before, this is a family oriented and family business and I'm gonna
pass the baton to Carlos so he could present one of the most important team members that
we have here with us.
>> CARLOS: Moving on to our next CRM Jewelers' team member, my brother Erne.
Erne is a childhood friend, which knew my passion for jewelry and watches and he wanted
to be a part of the CRM Jewelers team.
He's in charge of detailing our watches, changing the dials sometimes and changing bezels.
And now I'm going to introduce you to our marketing/CEO [beeping], Danger.
>> DAN: Hey what's up guys?
My name is Dan.
I am the Finance/Marketing guy behind CRM Jewelers and you've probably seen me on live
stream talk about our YouTube Rising Stars program, so I'm the guy behind all that, but
I also take many different roles, like my background is Engineering, and I'm naturally
a perfectionist, so I wanna make sure that every part of the company is functioning smoothly,
that we figure everything out, it's kind of like gears all grinding together and making
things work.
So when that means when we need legal experience, I'm the defacto attorney.
When we need marketing, I'm the guy.
When we need vision and project management, where we're gonna go as a company, I'm that
guy as well.
So I'm kind of like the backbone or a big part of the backbone of the company that balances
everything out.
But talking about backbone, really none of this would happen if it wasn't with...due
to the real backbone of the company, which is you guys, our social media followers.
Without that, we wouldn't be alive today, so I wanna thank you guys, thank our fans,
our followers, our clients that make up the true backbone of the company and keep us alive
and working like we are today.
Finally, continuing the CRM Jewelers family chain, the next link on that chain is the
guy you're gonna meet right now, very important guy to this company and his name is Danny,
so stay tuned for him.
>> DANNY: Hey guys, my name is Danny.
I'm the Creative Director.
I've been working for CRM Jewelers since 2017 and my job here is basically making sure that
every picture on Instagram and social media is perfect.
Even though I came here to do photography, over the last year or so, I have transitioned
into video.
This includes video production for YouTube and our new experiment, TikTok, which probably
most of you guys have seen me, kind of Mr. TikTok over here for CRM Jewelers.
As part of CRM Jewelers family, I guarantee you guys are gonna be seeing a lot of new,
exciting things.
>> CARLOS: And this is the CRM Jewelers team.