- [Instructor] Hey there, this is Seth
and in this video I'm going to show you how to sign up for
and start using MailChimp.
Now what is MailChimp and why should you care about it?
Well, let's start from square one, okay.
If you're a real estate investor, or a realtor,
or anything like that,
if you're in the business of making money from real estate,
one of the most important, crucial components
of your business operation is your ability
to sell real estate fast.
It's just, no matter how you slice it,
it's just a very important thing.
And in order to sell real estate fast,
one of the most important things
that you can build for yourself is
what we all call a buyers list.
And a buyers list, if you're not already familiar,
is basically just a list of people
and it can be a few dozen people,
it can be a few hundred people, it can be thousands,
or tens of thousands of people
who are looking to buy a specific type of real estate
that you're selling in the area
that you are trying to sell it.
And I know when I first started trying to do this
I was doing it, basically, the worst, slowest,
most painful possible way you could do it.
I created an Excel spreadsheet and when people emailed me
and told me they were interested
I would type their email address
and their name into my spreadsheet,
a lot more work than it needed to be.
All you really need to do is have a service like MailChimp.
And the great thing about MailChimp is
that it's actually free up until a point.
I think it's well over a 1,000 emails
that you can have and communicate with
without paying a dime for any of it.
There are some limitations that come with a free account
but for all intents and purposes,
if you just need a service provider
who's going to help you store these emails
and get started with your list MailChimp, in my opinion,
is by far the best option to start with.
I've worked with several other email subscription,
service providers before, all the big names,
and honestly I hate almost every single one of them.
MailChimp is far and away the easiest to use,
the most cost effective.
Pretty much across the board, I would say,
it is I mean the number one option to go with.
So, with that being said,
if you want to sign up
for your own MailChimp account, it's extremely easy.
I'm going to show you right now, exactly, how you do it.
As you can see from my screen here,
this is what the MailChimp website looks like
as of the date of this recording.
All you got to go to is find the Sign Up Free button
which, I guess, is right down here.
Let's click on that.
Again, and once you're here you just enter in the basic info
that they're asking for.
And then we will go down here and Create My Account.
Okay, so I'm going to go check my email
and get this thing squared away.
So once I've confirmed my email address
I'm going to see a page that looks something like this
so I'm just going to start filling in my information.
Okay, and then I will do that.
And I'm not importing anything,
I'm starting from scratch,
and I'm not setting this up for any other client,
put my stuff in here.
Alrighty, let's scroll down, Industry, let's see,
Real Estate, and then Time zone.
That looks right, Eastern Time,
and I'm not going to subscribe to that,
and I will Save and get started.
Okay, now once you see this page, really, all you have to do
with a free account is just create a list.
And it's going to give you all these little tutorials
and show you where different things are.
If this is your first time through,
then definitely pay attention to those,
I think you'll probably find them helpful.
For what I'm going to do here,
I'm just going to create a list
because I'm ready to get to business.
So I will do that by clicking here
and then I will create this list.
And I'm going to call this Investor Buyers.
So, essentially, the point of this list is
to create a list of real estate investors out there
who want to be buyers for my future properties
that I'm trying to sell so that's why I'm calling it that.
And then in terms of my Default "from" email
so this is, essentially, when people receive my emails
who the from email is going to be from
and I will just say seth@retipster.com.
If I had a different company email address
I could put that in there
and then for the name I'll put Seth Williams.
If I had a company name I could put that in there too
but I'll just put that in there for now and this right here,
"You're receiving this email
"because you opted in at our website at..."
And then I would put the website URL.
And down here this is the actual address
that's going to be shown at the bottom of each of my emails
and this is actually important
because by doing this you're helping MailChimp
and your recipients to identify you as somebody
who is not a spammer.
So by keeping this address there,
basically, just letting them know you're contact address
that's going to be a good thing in the end.
And then down here you can actually be notified
of if and when people are signing up for your list
so you can either get a email in real time,
when people sign up
or you can get an email at the end of the day,
that kind of thing.
I'll leave that up to you, however you want to handle that.
I'll just hit Save.
So when you see this page, if you're just getting started,
and you have absolutely no subscribers,
like I don't in this case,
you're not really going to see anything here.
If you do have subscribers, and when you do get them,
they'll start being listed here.
And there's a couple of places you can go to get started
with building this list.
First of all, if you have your own website, or blog,
or something like that you can go here to Signup forms
and you can actually start creating your own forms
that you can then copy and paste onto your website.
You can sort of get an idea for what those forms look like
and different things you can do to change the look
and feel of it.
However, usually, what I end up doing with these lists
is I have some kind of a squeeze page, or a landing page,
or some kind of an opt-in form that already exists.
And all they really need is
for me to identify my specific MailChimp list
so that they can just sort of plug it in
and start adding the email addresses
to that particular list.
And the nice thing about them is
that it's actually way easier
and it's actually, sort of, how I prefer to do it.
And just to show you how easy it is,
all you have to do is go up here
and click on your little picture, and go to Profile,
and then you'll click on Extras, and then hit API keys,
and then you'll scroll down here
and it'll ask you to Create A Key so just click that button.
And then just like that, we've already got our Key,
right here, and we'll want to click this thing
where it says Label,
and just so we can call it Investor Buyers.
And then this, right here,
is all you got to do is just copy this.
We would move it over to our email list integration platform
and then paste it and that's pretty much it,
that's all there is to it.
It's actually probably the easiest way to go,
it's just a matter of knowing where to find it.
Other than the option of using your API Key to do this,
the only other thing I'd probably make you aware of is
you can also go up here to Lists,
and then click on this little drop-down arrow,
and then Settings, and there's another one down here
where there's an actual unique id for list Investor Buyers.
So some plugins
and integrations out there may ask for this instead.
Between this, and the API Key,
and then just creating your own form
that should be pretty much all of the ways
that would ever be applicable to integrate your email list
with your actual website.
So once you got your account up and running,
you just go to one of those three options
whichever one your particular application is asking for,
copy it, paste it, and you are good to go.
That's all, thank for checking out the video,
hope it was helpful and I will see you around.