hi today we're talking about hats or
more specifically why we stopped wearing
hats hats were a part of the Western
fashion since always since the beginning
of time some of them were purely
practical protecting your head from the
cold or from the heat some of them were
demanded by social or religious customs
and some of them were just eleven pieces
to show off your fashion sense but
somewhere along the 20th century we lost
them realist hats what happened when a
century was in many ways revolutionary
when it comes to fashion history it was
the century clothing transformed from
being handcrafted meticulously produced
multi-layered elegant pieces to
mass-produce
simplified minimalistic garments so much
has changed during this hundred years in
comparison if we look at fashion from
1601 and 1699 it went from ornamented
heavy structured dresses to some other
ornamented heavy structured dresses in
20th century we went from handmade lace
tea gown worn over a corset a pair of
drawers and petticoat to Kate Moss's
black mini dresses we dropped so many
items of clothing over time one of them
being haps the hot revolution started
around World War one the world quickly
changed from lazy summer picnics to that
cold brutality of our world conflict
while most women still wore hats to be
honest it was the first crack in the hat
it'll you know sometimes when you're
nursing a dying soldier or working at a
factory or working on a field that your
husband can no longer attend to because
he's gone hats just proved Zipit
impractical
that doesn't mean they were gone or that
they were simplified actually it was
during the First World War when some of
the craziest designs in fashion history
happened because of the war the fabrics
and the millinery supplies were scarce
and the designs mostly focused on
elaborate forms instead of the
decoration or the size of the Hat 1920s
so one of the biggest fashion
revolutions of our times both women's
and men
fashion became much less formal and for
the first time it was widely available
to the middle class because of that
working-class people that weren't so
obsessed with the idea of hat being a
reflection of your morality and social
position sometimes they just chose not
to wear them again these were just some
cases and the majority of people still
cover their heads when they were going
out but it wasn't so uncommon anymore
even in the high society to remove the
head wear during more private outings or
garden parties or just chilling with
friends the formal rules and guidelines
of clothing and hat wearing were still
used but mostly in the higher society
and it wasn't so terrible if someone
broke them on the contrary that made an
impression of being modern and
forward-thinking
it was slowly becoming a desirable trait
rather than a shocking controversy that
it used to be before the war in 1930s
fashion at least women's fashion seem to
be longing for some of the traditions
that 1920s just ignored skirts got
longer waist got more defined and all
sorts of elegant accessories such as
gloves or brooches or has completed the
look while in the 1920s the basic shape
of head wear change rather slowly with
the famous cloth hat taking over most of
the Laster half of the 20s nineteen
thirties so a wide variety of hat
experiments at the same time some more
options appeared when it came to less
formal clothing for and more toned down
and informal where women would wear the
race and men would dump tweed caps then
another working and a harsh reality made
following the fashions a lot harder you
know mass evacuations bombarded cities
closed factories occupation rationed
goods hardly make it easy to care about
your appearance and and wearing hats was
still such a basic aspect of life that
people chose to do it even in the most
difficult conditions designers still
worked on elaborate and fancy hat
designs and women did everything to get
their hands on you know ads or fashion
magazines many would make hats out of
old boots or old blankets and turbans
and scarves were massively popular at
the time because you could just put it
on
and you wouldn't have to do your hair
and you would still look fancy despite
all that more and more women usually
younger women chose not to wear hats
especially during summer months and in
some of the Nazi occupied countries
wearing elaborate rich hats and clothing
not only contrasted with the less
wealthy but could also mean that the
person chose to collaborate with the
occupier after the war the approach to
has was changed forever
on one hand people especially women wore
hats gladly because they finally could
do it they were finally able to wear
what they want to wear and buy things
that weren't available before the
elegance that they had to fight for
during the war was finally within reach
at least in the Western countries on the
other hand war has shown everyone that
hats
maybe were not a matter of life and
death and people could do without them
in countries with newly established
communist governments has were
considered a symbol of the capitalist
enemy and were usually looked down upon
in the first couple of years after the
war the fashion designers of the 50s
worked really hard to compensate for the
difficult wartime hats of all shapes and
sizes were promoted in the magazine but
most women chose simpler and smaller
hats such as pillbox hats or fascinators
we often hear family stories about how
you weren't allowed to leave the house
without a hat on but that only seemed to
apply to business work or Sundays if you
look at street photos from that time
hats are visible but definitely nowhere
near as common as they were before the
war and it's completely normal to see
people without any head wear on on on
these photographs let's just say hats
quickly went from being compulsory to
being socially accepted but not a
requirement the 1960s saw another huge
fashion revolution which basically
brought us the fashion as we know it
today full of different styles and
trends allowing more individuality it
was also the first decade in a long time
where hat makers began to really
struggle while French designers couldn't
really agree on where to go next with
the fashionable silhouettes the Brits
used that moment to completely turn
fashion around with the Beatlemania
the corner it turns out that fashion
doesn't have to address only grownups
and Athene's also make a very good
marketing target 1960s was the decade
when fashion shifted from being designed
for stately grown-up matrons to
celebrating youth and this was a final
blow to centuries-old hat-wearing custom
hats were always considered an elegant
and refined grown-up accessory so they
weren't a really good match two colorful
miniskirts and patent leather go-go
boots or men's colorful shirts and
bell-bottom jeans has also required
constant attention worrying about the
wind blowing it off checking if they're
in the right position securing them with
hat pins or straps with the youth
dictating fashion heads became not only
impractical and redundant but also old
fashioned because suddenly the point of
fashion wasn't to be elegant anymore it
was to be cool from that point onwards
fashion designers have tried multiple
times to bring back the Hat wearing
costume but to no avail
even if it was moderately successful
like this 70s wide-brim hat trend or the
elegant Lady Diana styles of the 80s or
90s bucket hats the trends were quick to
fade and they were only adapted by a
small percentage of society leaving the
rest of people still had less has we're
doomed
elegance wasn't cool anymore and neither
were hats nowadays we see head wear us
extravagant eminence summer a white brim
straw hat worn in an underground station
would probably raise some eyebrows and
in winter FL Fedora is considered
impractical because it doesn't cover
your ears the problem of headwear was
that it used to be matched to the outfit
that you're wearing you had different
head pieces for formal dresses different
pieces for sports or evening wear today
hats just usually don't match your
outfit you're leaving your house in a
pair of jeans and a t-shirt and somehow
wearing an elegant hat would that would
make the whole look laughable but if we
find hats so old-fashioned and funny why
are we still so fascinated by them we
love watching royal weddings and
commenting on people's head where
choices we pay way too much money to
attend
Racing's just to be able to wear hats
without being judged we love seeing them
on fashion shows and Fashion Week's a
lot of modern wedding outfits feature a
discreet fascinator
maybe this centuries-old hat wearing
tradition awakening in our blood we live
in a time when as we like to believe
we're more accepting of different looks
and trends and fashions and hid when
someone decides to wear a hat they're
somehow not cool or too much and before
we disagree imagine a 16 year old high
schooler showing to his class in a
fedora or a 30 year old woman attending
a job interview in a fancy 1930s hats
I myself have tried wearing a hat in
public and I was literally bullied a
couple of times so I stopped doing that
so next time you see someone wearing a
hat don't stare at them and don't make
them feel like they're too extravagant
or they're doing too much think about
how if all our ancestors saw us today
the Hat less people including you would
be the crazy ones so to sum up there is
a lot of factors that went into it and
it's difficult to say which factor was
the biggest who knows maybe you will
have a hat we're in revival in a couple
of years that twenties are already here
so why not bring the cloth head back it
can cover up your bad hair day anyway
that's all for today cheers so the Hat
words thank you for being brave and see
ya