In this video, we’ll reveal the 20 best eCommerce WordPress themes for 2017 – 2018.
We analyzed 100’s of WordPress themes, based on speed, design, ease of use, mobile responsiveness,
and functionality, to bring you only the best WordPress themes for eCommerce in 2017 & 2018.
A few that made the list include Atelier, Neto, Oxygen, Hugo, and ShopIsle Pro.
We’ll explain why the theme scored well, and highlight any areas where it didn’t
perform as well.
We’ve created a blog post with all the details, that you can follow along with on the OHKLYN
blog, at OHKLYN o-h-k-l-y-n.com/blog (we’ll add a direct link to the post in the description
below).
All the links to the themes covered in this video will also be available in the description
box below, and on the OHKLYN blog post for your reference.
We’re recently put together a number of free step-by-step eCommerce WordPress tutorials,
featuring a number of eCommerce themes on this list.
So, be sure to subscribe to our YouTube channel, and check out or recent videos to access those.
We’ve included a link to discount hosting with our affiliate partners bluehost, and
WP Engine in the description below, and on the OHKLYN website.
If you want your online store to be lightning fast, check out the discount available through
WP Engine.
So, let’s get to it, and take a look at the 20 best eCommerce WordPress themes for2018.
In the top spot is Atelier, with a score of 9 out of 10
Atelier is an awesome theme, and one we’ve used on a number of client projects.
This theme is packed with features, and still manages to be one of the faster eCommerce
themes around.
It comes with a huge range of layout variations, and features a one-click demo content importer,
which is awesome!
Atelier’s page load speed is more than adequate, when you weigh up the huge amount of content
that it ships with.
It’s one of the most feature rich themes on this list.
What predominantly impacts the page speed score in this instance is the heavy use of
images, which is something you are in control of, through ensuring you optimize your images
for web.
It has a great mobile score of 74, and the desktop scored a reasonable 62 on the Google
Pagespeed Insights test.
Despite its extensive features and offerings, Atelier remains very easy to use.
Atelier also features a spacious and easy to use mega menu.
Hover states, and animations are implemented to perfection.
So that the user always knows where they are, and what’s possible.
The typefaces used in Atelier suit the theme and its design perfectly.
Heading sizes create a natural hierarchy, and the fonts themselves are easy to read.
Atelier also makes good use of animations, whitespace, and bursts of color, to keep things
interesting and alive.
It feels modern and relaxed, and will suit a wide range of online stores.
Atelier has plenty to offer on mobile as well.
It’s impressive that most of the features available on desktop are kept, and adapted
for mobile screens.
The image sliders on product lists are still there, and work really well.
The menu is well placed, and large enough for even the clumsiest of fingers to use.
It would be almost impossible to mention all the features packaged into Atelier, without
dedicating more than half of this video.
But the score it received should speak volumes.
All the big features like Google Maps, product viewing options, and demos are all included.
On top of that, there is a huge number of widgets and elements to create engaging layouts,
with everything from interactive sliders, to bar and circle animations, and pretty much
anything else you’ll need.
It also comes with handy user controls to switch the shop view from grid to list, and
much more.
In second place, is Savoy scoring 9 out of 10
Savoy is the picture of minimalism.
However, still manages to include a reasonable amount of features and layout options.
That, and its 10/10 page speed score, launches it to the top of our list.
Its ease of use, and minimalist style combine to create an enviable user experience, making
it a great choice for your next project.
The first theme to score a perfect 10/10 for our page load metrics.
It scores 66 for mobile, and an outstanding 85 for desktop on the Google Pagespeed Insights
test.
Literally, the only thing this theme could improve, is to combine its external JavaScript
and CSS.
The other areas all scored straight A’s.
It goes without saying, that the minimalist themes score well in the ease of use category.
And Savoy does a great job of it.
It would be a little unfair to give it a perfect 10/10 though, considering how much more content
and elements some of the other themes have to contend with.
Savoy sticks to its minimalist roots throughout.
Even the colors are minimal, sticking predominantly to grayscale.
What makes it stand out is the dash of color throughout the page, like the orange cart
items counter, and image zoom hover states.
The default typefaces are modern, well-sized, and very easy to read.
You could see the designers went for the Nordic fashion/lifestyle vibe, and have pulled it
off beautifully.
It’s rare to find a shop that’s so easy to use on mobile.
The gallery retains all of its features from the desktop site, which is quite unique.
The menu re-sizes well to smaller devices, and is easy to navigate.
There are certainly other themes on this list with a greater level of functionality, however,
the most important features like Google Maps, charts and progress bars, as well as everything
you need for a product page, are accounted for.
There is also a good range of layout options to choose from.
Rounding out the top 3 is TheGem earning a 9 out of 10
TheGem is actually a business theme, and made it into our Best Business WordPress Themes’
top 3 as well.
Its great eCommerce capabilities nabs it another podium spot on this list.
Ladened with animations, widgets, and features, this theme is a real winner.
TheGem’s page speed score is impressive when you take into account how much more content
it ships with.
The developers have done all the hard work, and there are no real obvious improvements
to be made here.
The amount of images and media used just naturally brings the loading time down.
TheGem scored an exceptional 79 and 92 respectively for mobile and desktop on the Google Pagespeed
Insights test.
Hands down, TheGem has the best mega menu on this list.
It is well designed, incredibly user-friendly, and can handle images.
It also makes extensive use of preloaders wherever it’s needed.
With all the features, widgets, content, animations, and elements built into this theme, you would
expect TheGem to feel congested and overwhelming, however it’s one of the easier sites to
navigate and provides a great user experience.
TheGem is another example of how using bright colors effectively can not only make a site
look fantastic, but also elevate the user experience.
The choice of typefaces are on point, and they have managed to make the theme feel engaging
and interactive, with great use of hover states and animation.
We love how this theme looks on mobile, specifically the way the menu flips.
This solves a lot of problems that come with using large, multi-tiered menus on mobile
screens.
Similarly, TheGem finds effective ways to deal with all the content it has to offer,
and presents it appropriately on any screen size.
TheGem has a great range of features.
It also has two of its own custom sliders (Revolution and Layer).
Each come with some cool 2D and 3D animations and effects, which is a pretty rad feature.
There are also some niche specific features, that are worth exploring.
Up next we have Neto with a 9 out of 10
Neto is a modern and minimal eCommerce WordPress theme, that features a number of homepage
layouts to suit most preferences.
This theme makes great use of whitespace, combines sans-serif typefaces, and incorporates
niche specific widgets into its design to create an easy to use and engaging experience.
Scoring well across the board, this theme is somewhat of an all rounder, and would be
well suited to all types of online stores.
This theme scored well on our page speed test, and the mobile experience is solid.
Product pages look great, with product images zoomable via an easy to use lightbox.
Similarly, product variation options and buttons are well styled, product sharing via social
media is integrated nicely, and the description, reviews, and related products features all
look elegant.
In fifth, we have Organik scoring 9 out of 10
Organik is an excellent all round theme that’s refreshing to use.
Although it isn’t necessarily the best in any specific area, it still scores really
high in all categories.
The theme is aimed at businesses in the food, or fresh produce industry, and the color schemes
and designs really push that clean and fresh feel.
While it doesn’t quite have enough functionality to score a 10, it’s more than adequate with
all the basic widgets and elements covered.
The fonts used are modern, readable and well scaled.
And it receives bonus points for the compare and quick view widgets, awesome gallery, and
mega menu.
We then have Olsen with 9 out of 10
Olsen ranked in the top spot of our best WordPress blog themes article.
Therefore if you want to incorporate a blog into your online store, then this theme is
for you.
Its clean and minimal design, that includes a number of layout variations is what really
stands out about this theme.
It’s elegant and tasteful use of typography, inclusion of relevant widgets, and eCommerce
experience make it a serious contender
This theme translates seamlessly to all devices, providing a consistent user experience.
Product pages are styled beautifully, with zoomable product images on hover, and includes
a number a product types.
For a free step by step tutorial of how to get up and running with this theme check out
the free WordPress tutorials section of our website, or view our YouTube channel.
In seventh spot, we have Basel scoring 8 out of 10
Basel offers some pretty neat features.
What’s especially cool is the quick view, compare, and add to cart links on listed items.
It also comes with a wide range of layouts and presentation options to choose from.
This themes is packed with features, and comes with a number of unique options for eCommerce.
Although the fonts are stylish, they don’t have the same impact as other bold and sans
serif typefaces, especially in an online shop.
Our only real concern with this theme, is it’s less than stellar mobile performance
compared to others on this list scoring 54 on the Google Pagespeed Insights test.
It can also feel a little cramped at times, however, that might be us being a little too
critical.
Next is Oxygen with an 8 out of 10
When it comes to design, Oxygen almost reaches perfection.
The spacing of elements, use of simple colors, and their placement inside boxes look amazing!
A side benefit of this, is that it makes this theme really easy to use.
An example of great design translating to a great user experience.
The use of an amazing gallery, on pretty much every image is great.
This theme comes with a good range of layout options, and most of the important features
you will need for an effective eCommerce website.
Its a real shame that this theme didn’t score higher in our page speed category, which
we weight higher for eCommerce.
With some improvements in this space, this theme would have been a contender for a top
3 finish.
If you love everything else about this theme, you can remedy this shortfall with a managed
hosting option like WP Engine, which will help to improve the speed of your site.
We’ll add a link that will entitle you to a discount in the description below.
Up next is Hugo with a rating of 8 out of 10
Hugo is an eCommerce store made mostly for fashion or lifestyle items.
When you view the demo it is full of bearded men that are immaculately groomed, wearing
plaid and denim clothing.
This modern, hipster feel is Hugo’s natural habitat, and it pulls it off with bravado
and style.
However, this can easily be customized to fit a number of target audiences within the
fashion/lifestyle space.
This theme scored well in all categories, finishing towards the top of the list in terms
of ease of use, design, and mobile responsiveness.
It’s design looks great across all devices, specifically the product pages which include
some unique design elements that are full of charm.
Rounding out the top 10 is eCommerce scoring 8 out of 10
This name certainly doesn’t leave you guessing!
It’s MyThemeShop’s default online store theme.
It comes with six different layout variations that are each unique, although following the
same base architecture.
The variations do a good job of covering different genres like luxury items, sports clothing,
and feature both masculine and feminine designs.
This theme is incredibly well rounded, with a solid page load speed, and mobile experience,
the eCommerce theme is sure to impress.
We then have Hestia Pro with a 7 out of 10
Hestia Pro is a unique looking theme, and heavily embraces material design principles,
specifically dimension.
This theme has an interesting take on the usual visual elements, which you’ll either
love or hate.
Most elements have rounded corners, and images have sliding hover animations.
It features large, sans serif fonts, that are easy to read.
Although nothing is actually wrong with the mobile responsiveness of this theme, the design
doesn’t translate as well to smaller displays, however we know this theme will certainly
appeal to a number of users.
Up next is Divi with a score of 7 out of 10
Divi’s greatest feature is that it comes with an easy to use page builder.
This means that it has a huge list of features and design options to cover almost any kind
of website you could imagine.
Even better than that, is that you’ll be able to create the design you want without
any coding experience, and whatever coding you do know, will make it even easier.
However, it also means it will take some work for you to make it feel like your own shop.
The default design feels like a business site.
However, it does come with a nice shop that has all the necessary features, so that’s
one less thing to worry about.
Divi’s mobile responsiveness is impeccable and one of the best performers on this list.
To learn more about Divi, check out one of our free tutorials using Divi.
Next is Elbrus scoring 7 out of 10
Elbrus is geared more towards businesses, than an actual online shop.
However, it does feature a pretty good shopping experience with all the functionality you’ll
need.
It has an especially easy to use rating and review system, and all product images zoom
and can switch between variations.
What we like about Elbrus, is that it also provides more ways to present your business,
brand, and team.
It’s page speed could be improved, relative to other themes on this list.
However, this theme scored really well in regards to ease of use, design, and provides
a great user experience across multiple devices and display types.
Up next is Amaryllis with a rating of 7 out of 10
Amaryllis has a number of similar attributes to that of Hugo.
These two themes come from the same studio, CSSigniter, who produce great quality themes.
It has a slightly more modern, and toned down feel to it, and is geared towards a much wider
audience than Hugo.
In our opinion, it doesn’t have as much appeal or charm as Hugo, and lost a point
of two for design.
Still, this theme scored consistently well across all categories, positioning it as a
very well rounded theme.
With simple and intuitive navigation, the user experience is nice, and this theme responds
well on all devices.
Next we have The Core with a score of 7 out of 10
The core is a multipurpose WordPress theme that is jam packed with features, widgets,
and niche elements.
This includes a drag and drop builder, sliders, and a number of product related goodies.
It also includes a demo content importer to help you recreate the live demo examples with
just a few clicks.
Which is very appealing!
The online store component is solid.
It incorporates hover states and animations well, features nicely designed product pages,
and translates well to mobile, creating a consistent shopping experience, regardless
of device type.
The next ecommerce WordPress theme is BiShop with a 7 out of 10
Bishop is a fantastic looking theme, and incorporates some unique design elements.
The tiled category pane is quite enjoyable.
In the live demo, the theme makes good use of a strong contrast between orange, white
and dark images which provides some inspiration for what you could create.
This themes design, and ease of use are what stand out.
It could improve in the categories of speed and mobile responsiveness, as it looks great
on tablet, however, some elements don’t feel positioned properly on mobile.
That being said, this is a great looking theme and with a boosted hosting solution will provide
a great user experience.
We then have Refined Pro scoring 7 out of 10
Refined Pro is true to it’s name, featuring a modern meets rustic, eclectic and refined
design.
It creates an almost Magnolia Market vibe, which seems to be working out pretty well
for Chip and Joanna.
Product pages are well designed, and incorporate easy social media sharing.
Our only real concern is the slower page load speed score relative to other competitors
on this list.
We wouldn’t expect this, given that it isn’t overly feature or media rich.
That being said, it has a very classy feel, and would work well as an online store specialising
in interior design, antique furniture, or another marketplace of sorts.
Up next is Beatrix with a score of 7 out of 10
Beatrix is a well designed theme that provides a great user experience on all devices.
It doesn’t have a huge amount of features, especially when compared to the other themes
on this list.
However, what it does, it does well.
Its aesthetically pleasing, capitalizing on a neat and attractive design, the hallmark
of TeslaThemes.
We would like to see some more animation, or hover states to make it feel more alive.
However, its mobile responsiveness is good, with just a slight overuse of whitespace,
in our humble opinion.
The next ecommerce WordPress theme is Infinity Pro rated 7 out of 10
Infinity Pro is soft on the eyes, and makes good use of whitespace, elegant typefaces,
and pretty colors.
Its one of the more ‘lightweight’ themes that doesn’t ship with that much in the
way of extra layouts, features, or widgets.
Infinity Pro scored really well in our mobile responsive category, with it’s attractive
design translating well to mobile.
It incorporates simple and intuitive navigation, making this theme really easy to use.
Rounding out the top 20 is Shopisle Pro scoring 6 out of 10
ShopIsle Pro is a really well designed theme, and features the majority of the elements
you’ll need to create an epic online store.
This theme could have been featured a lot higher up on this list, but for its lower
page load speed score.
The default layout is well designed and feels quite polished.
It has a relaxed, and chilled vibe to it that would be great for a fashion or lifestyle
store.
It features modern, readable typefaces that really fit well.
And the mobile responsiveness is quite solid, making this a great option.
And that wraps up our review of the 20 best eCommerce WordPress themes for 2017 & 2018.
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All the links to the themes covered in this video will be in the description box below,
and on the OHKLYN post at OHKLYN o-h-k-l-y-n .com.
We’ll also include a list of our preferred WordPress theme providers and marketplaces
for you to explore, just in case you didn’t find the right theme for you on this list
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