- What's up, it's Jamal and welcome back to the channel.
In this video, we're gonna review several of
the top email marketing platforms
to highlight which one will provide the best ROI
for any business or budget.
Before we begin, please make sure to hit
the subscribe button if you like this video
and check out the link of the description
for HubSpot Academy's free
email marketing certification program,
so that no matter which email marketing platform
you end up using.
You'll know exactly how to optimize your campaigns
for opens, clicks and sales.
All right, I'm gonna be the first one to admit.
There are a lot of email marketing platforms out
there on the internet.
So many that it could be really hard to decide which one
is the right fit for your business.
For that reason, I'm gonna start
by reviewing some of the best platforms
in the market and give you the pros and cons.
When most people think of email marketing
the first company that comes to mind is MailChimp.
And it's easy to understand why.
The company has some of the best branding
of any online B2B product.
So what are the pros?
They have a simple drag and drop design
effortless A/B testing, and easy to understand reporting.
MailChimp also offers a free service for users
with less than 2,000 email subscribers,
which is very generous.
Now, what are the downsides to MailChimp?
Well, for starters once you get over that
2,000 subscriber mark MailChimp can get a little bit pricey.
I'm talking like modern day gas prices pricey.
You know what I'm saying?
My drivers will know what that means but hey,
they gotta pay for all that fancy advertising somehow.
Plus even though they've been adding additional
digital marketing tools in recent years
MailChip is still primarily an email marketing tool.
In other words, there's more than one way that
your company can outgrow MailChimp
as you require more subscribers or features.
So maybe you wanna start with a service that already has
a robust stack of digital marketing tools
that goes beyond email.
In that case, might I recommend
HubSpot's own email marketing tool
that comes part of the free HubSpot marketing hub.
With HubSpot, you also get an intuitive, drag, drop design,
A/B testing and high quality reporting,
and you can send 2,000 free emails per month.
But the real power in HubSpot's email platform
is that it integrates seamlessly
with the rest of your HubSpot digital marketing efforts
like social media management, ad tracking, blogging, SEO,
live chat, and more.
Plus it all connects directly with the HubSpot CRM,
which allows you to follow customers
through the entire sales journey.
You can also set email automations to contact customers
at key points in the funnel.
This will save you a bunch of time
so that you don't have to stay on top of it.
You can use smart content to customize things
like subject lines and integrate directly with services
like Google G Suite, Outlook, Office 365 and even MailChimp.
Plus there's 24/7 online live chat and phone support
and dedicated numbers for over 40 different countries.
With all these features, I think it comes as a surprise
to no one that Investopedia called HubSpot
the best all-in-one marketing suite.
If you wanna dive in and give HubSpot's free email
and marketing tools a shot,
there's a link down in the description.
Be sure to click it, let me know how it works for you.
But maybe you don't want all the stuff
that HubSpot has to offer.
Maybe you just wanna grow a sizeable email marketing list
at the best price possible.
I respect that.
I really do, truly.
In that case, I recommend you check out Moosend,
Moosend has a simple email designer
as well as dozens of email templates you can use.
Just like the other email marketing platforms.
They also send you a little baby cow
with every single email that you send.
It's a real thing, I'm not making that up.
But the real value is the pricing.
Moosend lets you choose between per subscriber pricing
or per email pricing, whichever works best for your budget.
- This data is wrong every freaking time.
- Have you heard of HubSpot?
HubSpot is a CRM platform where everything
is fully integrated.
- Whoa, I can see the client's whole history, calls,
support tickets, emails,
and here's a task from three days ago, I totally missed.
- [Woman] HubSpot grow better.
- Next up is Constant Contact,
like MailChip, Constant Contact
is a heavily branded email marketing platform
that is preferred by tons of users
with minimal email marketing experience.
One thing that scares away a lot of email marketing newbies
is the design aspect.
Constant Contact solves this by offering hundreds
of mobile friendly email templates.
The downside is unlike HubSpot and MailChimp's
forever free tiers and Moosend's budget pricing.
Constant Contact only offers a 60 day free trial
after which you'll have to start paying a monthly fee.
And don't think I don't see you out here
thinking to yourself, 'Well, I guess I'll just send
the best emails of my life for the next two months
and then never do it again after that.'
You're shrewd, you're very shrewd.
The next one focuses on email automation.
If you're an expert in that I recommend ActiveCampaign,
which includes hundreds of prebuilt automations
and a massive 850 integration options.
Remember this is the best for advanced users
but if you want to try it out
you can sign up for a 14 day trial.
And finally for e-commerce businesses check out Drip.
A platform designed
especially for running drip marketing campaigns
that steadily send emails and text messages
to customers over time.
There's a law called the 'law of 29'
that states companies must expose consumers
to their products and services
at least 29 times to win them over.
So it's good to constantly get in front of your customers
gotta get in front of 'em like this with your arms out
looking real, real big.
And by the 29th time they see you like this.
They're gonna be like, 'yeah, you win, I'm on your side now,
you can have my money.'
This law applies to any and all businesses
but Drip is especially effective for eCommerce.
And it integrates with Shopify, Magento,
WooCommerce and more.
Then again, so does HubSpot, MailChimp and even Moosend.
The fact is, email marketing has been around for so long
and remains so successful that there are tons
of solutions out there that will work to your advantage.
Now let's get into the best email marketing platforms
for your specific type of business.
Again, like I mentioned before
MailChip is probably the best option
for small businesses with limited market growth.
Just make sure your email list doesn't outgrow your budget.
For eCommerce platforms, like we also mentioned
Drip could be the first platform you try
or if your campaigns need a lot of automation options,
check out ActiveCampaign.
For businesses that want to grow a huge email list
without racking up a huge monthly bill,
Moosend is the way to go.
And if you need design help, whatever your business,
start with Constant Contact's templates.
And if you gotta have it all,
'cause you're a greedy, greedy, greedy little boy,
and or girl.
HubSpot is there with the full CRM, automation,
email AI, advanced digital marketing tools,
and a whole lot more.
So your business can grow better.
You can get started right now by signing up
for our free marketing hub and CRM service.
And don't forget to take the free HubSpot academy
email marketing course to optimize performance
every time you hit send.
Now if you'll excuse me, I'm gonna digitize myself,
get myself into an email marketing campaign
and blast myself on everyone's email list.
You're gonna see me in your inbox.
Until then, I'll see you next time.