Google has its own set of guidelines
to help websites to get
higher search engine rankings.
When you follow the guidelines,
your site will be able to be defined
as a “Google-friendly” website.
On the other side,
if you ignore the guidelines,
your site may be significantly affected
in a negative way.
In this video, we gonna learn
Google Webmaster Guidelines together.
So, here we go!
Hello everyone,
I'm Sara from Dopinger.
Today, I’m gonna talk about
What Google Webmaster Guidelines are.
Google has two different sections
about its guidelines:
General and quality.
General Guidelines
have been divided into three sections.
One - Crawlability
It is one of the most important sections.
It provides useful tips on
how you can have
higher search engine rankings
in search results.
In another saying,
it helps you make it easier
for Google to find your webpages.
Two – Indexability
In this part,
Google talks about some critical points
in more detail in order to make sure that
Google can better understand
webmasters’ pages.
To give an example,
it recommends using specific
and original page titles.
Three - Usability
In this final section,
Google focuses on usability.
For example,
it helps you optimize your website
for both desktop and mobile devices.
That’s it for general guidelines.
The quality guideline is
one of the most significant parts.
But, most of the time,
it is ignored by website owners.
Websites that are low-quality and spammy
send low trust signals to search engines.
As a website owners,
we all want users to keep coming back
to our web pages.
Creating websites for users
is more important than creating sites
for search engines.
So, like other search engines,
Google’s primary purpose is
to provide the best possible user experience.
In Google Webmaster Guidelines,
Google talks about
what webmasters should and shouldn’t do
in search engine optimization.
There are some critical issues
you should avoid:
One
Automatically generated content
This type of content includes
programmatically written text
rather than written by a human.
For example,
the text has been translated automatically
through Google Translate is a good example.
Two
Link schemes
Link schemes are
one of the most abused methods.
The schemes are used
in order to manipulate
Google’s PageRank algorithm
or the rankings of websites.
But eventually,
the hunter becomes the hunted.
Three
Unoriginal content
If you build your page
with little or no unique content,
you will negatively attract Google’s attention.
Four
Hidden links or text
Hiding links or text in the content of your website
may deceive and manipulate
Google’s search rankings.
Five
Scraped content
Of course, you may collect the content
from high-quality sources,
but if you don’t add value
to your own website
without additional information,
don’t hope your website will rank well.
Make sure that the content
you provide is original and unique.
And six
Irrelevant keywords
Every website owner knows keyword stuffing.
But, you need to avoid
using an unnecessary amount of keywords.
Google Webmaster Guidelines
help you create and design
your own website with the final user in mind.
But, you have to avoid some essential issues,
such as ‘automatically generated content,’
hidden links or text,’
or ‘irrelevant keywords.’
At this point, the main idea is simple:
Your pages on the site on a web page
are for your users.
Logically, you ought not to try to trick or game
Google’s PageRank algorithm
in order to get better rankings.
If you put your website users first,
you will be perfectly successful.
Alright, that's it for, today.
If you liked this video
or learned anything,
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If you need more information about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching
and have a wonderful day.