What trends dominated the internet over the past year
and are only gonna get hotter in 2022?
Come along with me
as we count down five huge digital marketing trends
to keep your eye on this year.
Keep watching.
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Hey, Posse. What's up?
It's Alex, coming at you this week with another tutorial
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All right. Now let's count down
the five biggest digital marketing trends
to watch out for in 2022,
starting with number five
and ending with the biggest one of them all.
Can you guess what it is?
Number five, less SEO and more value.
So in my opinion, this isn't so much of a marketing trend
as it is a marketing fact. Sorry, not sorry.
Over the last couple of years,
there was a lot of focus placed on the importance of SEO
and webpage optimization.
Everybody was talking about SEO this and SEO that.
Oh, make sure you're optimizing your website
or you won't get any attention and you won't get any sales.
Now don't come at me SEO peeps, (chuckles)
because I will be the first one to tell you that,
yes, if you can optimize your website,
sales pages and blog posts, for search engine traffic
without sacrificing the value of your content and messaging,
then that is amazing,
you should absolutely be doing that.
But here's the real kicker
and what smart marketers already know.
SEO is not, and will never be more important
than the value you deliver.
So if the content and messaging you're delivering
is valuable in and of itself,
that is the number one always, always,
always most important thing.
And SEO and optimization are secondary.
And this is even more true now than ever before,
because here's the thing, right?
Those pesky algorithms we know and love to hate
are getting smarter and they change all the damn time,
which means it's getting really hard to trick
or hack the algorithm and search engines in your favor.
So instead of racking your brain
on what keyword density will land you on page one of Google,
or playing a game of cat and mouse with the algorithm,
focus instead on what really matters,
your customers and the value they walk away with
after visiting your website, right?
Google is prioritizing quality authority
content above all else,
so this is truly the most important SEO tip of them all
and it is a marketing trend that will never go out of style.
Okay. Next up, number four,
influencer marketing and user-generated content.
So influencer and content marketing have been growing
steadily for years.
So again, this isn't new per se,
but it's a trend that's continuing to grow
on an astronomical scale.
According to the IPA, no, not the beer,
but the Institute of Practitioners in Advertising,
after the pandemic hit,
the advertising industry saw about a 20% decline,
whereas influencer and content marketing
enjoyed a 46% increase.
I mean, consider this for a second, right?
Influencer marketing was only worth
approximately $1.7 billion in 2017 only, (chuckles)
but in 2021,
influencer marketing racked in approximately $10.24 billion.
That rate of growth is insane
and it is the proof you need that this stuff works,
but why does it work so much better
than traditional paid advertising?
Well, for the simple fact that people trust people,
way more than they trust advertisements
run by big companies.
It's the good old fashioned word of mouth concept
tailored for the 21st century of online connection.
So seeing an influencer or just any other human in general,
using a real product in the real life
and saying good things about it,
is one of the best ways to showcase social proof
for any brand or business today.
So this year, listen up,
take full advantage of influencer marketing
and user-generated content anywhere and everywhere you can.
And don't sweat it,
your influencers don't need to have a following
of a 100K in order to be effective.
Remember, that virtually any video testimonial
you can get from a real life customer, works just as well.
So consider asking some of your best customers
or some of your clients' best customers
or previous students,
for video reviews or testimonials.
This is something I do a lot at the Posse
and my students are happy to share their thoughts on video,
or sometimes even create reels for my Instagram,
like these ones here.
Another option is to invite your past customers
to promote your product or service as an affiliate.
That way they feel incentivized to talk about
and openly promote your products and services
because they'll get a little commission on the backend.
The catch here though, is to remember that your affiliates
and influencers need to be legit sources,
you know, people who have actually taken your course
or tried your product and loved it.
People who are genuinely excited
about promoting your product,
will deliver the best results every single time.
All right. Now on to trend number three on my list,
LinkedIn is growing.
Say what? I know, right?
Maybe you already knew this,
but LinkedIn has never really been one of the big guys
when it comes to social media platforms,
mostly because it's geared towards a very specific market,
professionals looking to connect with other professionals.
But recently, LinkedIn has been seeing massive growth
in it's active users and platform engagement.
Don't believe me? Just take a look at these stats.
LinkedIn saw a 55% increase in conversations
among connections in 2020.
Content creation on LinkedIn increased 60% in 2020.
And LinkedIn live streams increased by 437% in 2020.
Even my very own LinkedIn newsletter, The Right Phrase Pays,
saw amazing growth this past year,
and I now have almost 75,000 subscribers.
That's more than I have on my Instagram
and Twitter combined.
So with the rise of online freelancers
combined with the new features LinkedIn has launched,
this platform should absolutely be part of your marketing
strategy in 2022.
All right. Next up trend number two,
online events and live video.
Oh yeah, baby, making the list again this year,
of course you knew I was gonna say this, is video.
This was actually my number one trend last year,
and it makes the list again this year at number two
and for damn good reason.
Online events like webinars, masterclasses, and lives,
are one of the most popular ways
for people to connect with the brands
and businesses they follow,
no matter where in the world they are.
Video and online events have been on the rise for years,
and listen up, 2022 will be no exception.
I know, I know this is probably a trend
that will be hard for some of you to get behind,
I mean, do we really have to put our faces on video
to get ahead in this digital marketing age?
Well, the data says,
yes, you definitely should be showing your face
in front of your audience
if you wanna stay alive and thrive this year.
Video continues to be the most engaging form of online
content.
So in 2020, 96% of consumers
increased their online video consumption.
Nine out of 10 viewers, that's 90% of viewers,
said they wanted to see more videos from brands
and businesses.
And it's estimated that in 2022,
the average person will spend 100 minutes per day
watching video (chuckles).
So copy might be queen and content might be king,
but no matter which form of online marketing
you're conducting, video reigns supreme.
All right. So now we're moving on to the number one trend
on my list.
Can you guess what it is?
Number one is email,
email,
email.
Hey, remember that massive global server crash
that happened back in October of 2021,
that took down Facebook, Instagram, and WhatsApp,
like for an entire day.
Yeah, for an entire day, businesses, brands,
and marketers everywhere
were completely disconnected from their online audiences
and social followings.
Well, that server crash was a major eye-opener
that many digital marketers needed.
And that is this, you do not own your social audiences,
which means that when a server crashes
or worst case scenario,
the platform just shuts down altogether,
you lose all of those leads, all of those followers,
all of those customers, all of those eyeballs, right?
Yikes. But 2021 woke us up to the reality
that email marketing is currently
and always will be the single best way to market your brand
or business, increase your revenue,
and cash in on more conversions.
It is better than paid advertising.
It is better than social media.
And it is better from organic traffic
that you would get from SEO.
But don't just take my word for it.
Don't come at me (chuckles).
Here are some stats to prove it.
It is estimated that there are 4 billion active email users
right now, and that number is projected to go up.
Email marketing consistently delivers the highest ROI
of all marketing channels,
earning on average $42 for every dollar spent.
And if you don't wanna do the math on that,
that's an ROI of 4200%.
And according to MarketingSherpa,
email is still the most preferred marketing channel
that consumers want businesses to communicate with them
through.
Yes, even for Millennials and Gen Zers,
they prefer email to social media
for brand to customer communication.
And not only is email your consumer's favorite way
to communicate with you, but it should be your favorite too,
because your list is yours,
it belongs to you,
it is an asset that you have in your business.
So the number one marketing trend
that you need to be paying attention to in 2022 and beyond
is email marketing.
You should be emailing your list on a regular
and consistent basis.
Now, if you wanna learn exactly how to write emails
that sell,
make sure to check out my email marketing program,
Own The Inbox.
In it you'll learn about the marketing psychology
that gets people to open, click, and read your emails,
along with my coveted Posse playbook
of 12 emails that create authority, build anticipation,
and turn sign-ups into sales.
So that you can write an engaging, memorable,
and high converting email marketing campaign
in just five days.
So you can find out more about that program
in the description box below.
And that is all I have for you today,
the five marketing trends you need to watch out for in 2022.
I will see you next week with a brand new video,
until then, I'm Alex, ciao for now.
All right, guys, if you enjoyed that video,
make sure to check out the next one for me right here.
And you can click right here, to get a free gift.
Email marketing is dead.
(audience laughs)
AI is taking over the inbox.
(audience laughs)
Why hire a copywriter when I can just use template?
(audience laughing and clapping)
Who needs an email list,
when I have a large social media following?
Whoa, whoa, whoa! Stop right there and listen up,
because I'm gonna let you in on a little secret,
three little secrets to be exact.