athleisure trend report 2020
hey everyone I'm Claire with Bella+Canvas you've heard it from us before
but we just can't say it enough athleisure is more than just a fad it's
a style that is here to stay at Bella canvas we have a highly skilled team of
trend forecasters who look at the top designers in the world to see what
styles they're releasing each season then they predict what styles will
trickle down into the mainstream trends for the mass market having this resource
is crucial within the apparel industry and has allowed us to get ahead of
trends so we can provide you with the most sought after styles and colors in a
retail market and offer them in the wholesale space so let's talk about the
athleisure movement it's a power combo of style comfort fit and functionality
and it's got staying power even hot couture labels like Gucci Fendi and Tom
Ford are imitating and inspired by the mainstream success of athletic
performancewear brands Millennials and Gen Z'ers want fashion foreword
activewear that let them balance wellness priorities with remote work and at home
responsibilities and even a night out on the town all without having to change
outfits selling fashion foreword athleisure as branding basics is a surefire sales
strategy for 2020 in the wholesale industry now let's get to the good stuff
here are the hottest trends in athleisure for 2020
matching sweatsuits
the mega popular 90s trend of matching sweatsuits is back in a luxurious way
this year's Styles when Antron silhouettes fit and comfort between
navigating busy schedules staying active throughout the day and for many enjoying
the perks of working from home sweat suits and track suits
are more than just a trend these lawn for a basics are lifestyle essential
trending textures
let's talk texture as sueded fleece fabrication offers
comfort inside and out not to mention in I catch an on-trend look its performance
wear that feels like cashmere so be sure to prepare yourself for lots of
strangers wanting to touch to feel the softness for themselves plus the more
you watch sueded fleece basics the more of a worn and vintage feel you get
neo-futuristic styling
with high tech development like robots artificial intelligence and virtual
reality all around us everyone's got an eye toward the future including fashion
designers enter ultra-modern graphics and neo materials like holographic foil
metallic inks vinyls mesh iridescent finishes and more are infamously
constructed garments at the start of a new decade reflective colors and
graphics to street wear styles to new futuristic levels while lightweight
performance active wear it makes it pop with printed holographic skins we've
seen this trend with brands like fashion Nova and Adidas and on celebs like
Beyonce and the Kardashians
retro color palette
when you're old school gym class from the 1990s
meets 2020 art and fashion colors explode bright purples and yellows made
a major comeback and we're loving the retro comfort of reimagined athletic
wear however with bold geometric graphics along with fuel good mid-tones
and cool blues and earthy neutrals the vintage vibe is revamp for a new decade
with a modern twist blurring the lines between sporty and sophisticated
cropped silhouettes
breathable flexible and on-trend crop tops are perfect performance wear pieces
from boxy to slimmer silhouettes this style is a perfect layering piece
taking you from the studio to brunch to errands to a night out with friends in
2020 these lightweight but structured crop styles fit into performance and
athleisure collections offering new layering and styling options as you can
see athleisure is a versatile trend that is continuing to expand in the fashion
industry whether you're an apparel brand a fitness studio a decorator or anyone
looking to expand their options in apparel merchandising we hope this trend
report gave you the insight you need to set you up for success
you know these trends are going to be huge for your business and we can't wait
for you to experience positive feedback if there is a trend that stood out to
you and you're excited about it share it with us in the comments below or if there is
an athleisure trend we didn't cover that you like we'd love to hear that as well
it's you guys who watches videos that are the innovators and creators who make
these trends come to life for more content like this from bella canvas
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