what's up you guys Jason worked up here
and in today's video I wanted to break
down the real estate marketing sales
funnel for 2020 and moving forward here
okay there's a lot of cool updated
techniques and tips that if you are in
the real estate space if your real
estate agent or you have a marketing
agency you work with real estate
professionals these are key things that
you need to be implementing into your
business so I'm going to show you guys a
blueprint to scaling your business in
this video so let's just dive into
things here is the blueprint that I'm
going to show you guys an actual live
example of how this all works together
okay so I'm starting here on the left
hand side you start out with the
Facebook or Instagram app right because
that's how you're going to go through
and get exposure the great thing about
Facebook and Instagram is we can target
people specifically in our community and
then from there once you pique someone's
interests they're gonna click on that ad
and they're going to go to a landing
page or a lead form so basically their
same type of thing a lead form is just a
product by Facebook landing page is an
external site but the whole purpose of
both of them is to capture the visions
contact information so we want to get
their name their phone number and their
email address initially so that we can
have our follow-up take place okay so
now you can see we're just moving it
slightly over to the right so we have
the Facebook ad they click on it they
opt-in a landing page early form and
then they come here to the follow-up as
soon as we have their contact
information we can drip them into an
email campaign a text message campaign
and then I'll even show you a really
quick here in just a second how we can
get them into a facebook Messenger bot
follow-up campaign as well and then in
addition to all this we can get them on
a phone call and that is the number one
most powerful thing right so we've got
four ways to go through and follow up
and then the whole purpose of the
follow-up is one to increase the number
of sales conversations you're having
with the leads that you generate from
the landing page and then also it's kind
of a two part one boost the number of
sales conversations that you're having
and then two to be able to book more
appointments from the leads that you're
generating so you can ultimately close
more deals so with that said guys let's
jump out of here I want to show you guys
this all live in
so here is an example of a Facebook ad
and Instagram ad guys is the same thing
because Facebook owns Instagram so if
you're going to go through and run an ad
on Facebook it's just a simple check to
have it show on Instagram as well okay
it's not like some crazy thing that you
got to go do something separate for
Instagram it's the same exact thing so
we've got our ad right here and
somebody's scrolling through with their
newsfeed that's in your community
whether they're on their phone or their
laptop they see your ad and they're like
oh man this this listing looks cool or
even if you don't have a list it's the
same concept but I just want to kind of
give you an overall structure of what
this sales funnel looks like right so
they come over here they check it out
and they're like oh man I'm interested
in this I'm gonna click on this link so
I click on this and remember we talked
about that first step Facebook or
Instagram ad the second step was a
landing page or a lead form
okay now this example is a landing page
and if you look at this this differs
from your website because it is very
basic and simple there's nothing else on
this page that's going to distract the
person visiting the site from clicking
away or opting out like gonna go follow
you on on Facebook or different
platforms or finding other homes in the
area it's either you they want to get
this list or they don't okay and so
we're able to boost our conversion rates
and generate 10 to 25 times more leads
by sending someone to our landing page
as opposed to our website so then what
happens is the lead comes in they type
in their name their phone number their
email address let's put in some info
right here and then once I hit submit
what happens is they become a lead in
your CRM and the cool thing is we
actually have a platform where you get a
mobile app and you get those instantly
notifications and two-way texting which
I'll tell you a little bit more about
that here in a little bit but what
happens once we get their contact
information going back to that one
example we can have an automated email
sent out an automated text message sent
out we get an instant Lee notification
on the mobile app on our phone so we can
call that person right away because MIT
and Harvard studies show if you contact
a lead within the first five minutes
you're able to see a dramatically
increase qualification rate of the lead
and quality of the lead okay so now this
is where it gets really cool guys so if
they come over here and they're like I
want I want to find more homes they
click on this and this takes them into
facebook Messenger where we have a
facebook Messenger bot automatically
following up with this lead as well so
says hey Jason I see you're looking for
homes in the blank area so that's we're
gonna fill in whatever area and so if
it's the Phoenix area Dallas area or
whatever it is they said that's great is
there a certain number of bedrooms
you're looking for so I might say let's
say I'm going for a big house I'm five
or six bedrooms right here okay okay
perfect are you a first-time homebuyer
most likely if you're getting a big
house like that you're not gonna be a
first-time homebuyer this is great how
soon you're looking to move I'm looking
move as soon as possible so you can see
this whole follow up is taking place on
autopilot without you even need to be
there
so if in the future obviously not right
now because everyone's at home right now
but if in the future you're out about it
appointments showings open houses your
kids soccer game you can just come back
here at the end of the day and see how
each one of your leads responded okay
now this is super powerful right well
then in addition to this we now have
another layer where we can actually
automatically book appointments with our
leads through our Facebook page okay and
the cool thing about this is it syncs
with Google Calendar it's gonna send you
automated appointment notifications Oh
anytime someone gets a new appointment
it's gonna send you a notification and
when someone books an appoint with you
before the appointment so let's say it's
on a Monday and they scheduled for
Friday right well this system will
automatically send a text message as
well as a follow-up Facebook message to
remind that person that they had an
appointment booked that's pretty cool
right because I mean not about you but
if you guys have ever taken phone calls
for sales or anything like that the most
annoying thing is when you have an
appointment booked with somebody and
they don't show up right because it just
wastes your time and sometimes they
don't show up just because they
completely forgot so you want to have
those automated appointment reminders so
over here let me just show you guys
really quick
what we can do is we can see this book
now button right here let's just test
the button where you can come in here
and set your availability what times of
day that you're available what time of
the week that you're available so let's
say you're only working Monday through
Wednesday in the afternoons you can have
those times available then somebody will
be able to come in click on this and be
able to schedule a an appointment with
you and the even cooler thing about all
this is we can actually take this
automated appointment scheduling and
insert it into your email and text
marketing follow-up and even in the
facebook Messenger bot follow up so when
you're dripping on all these leads with
emails automated text message automated
Facebook message it's sending them to
actually automatically book an
appointment with you which once again
like I said you'll not only get the lead
notification you'll get a notification
every time a new appointment is booked
and this syncs with your Google Calendar
so it's not going to be double booking
anything in your calendar okay so anyway
guys I hope you see how powerful this is
go through and not only generate leads
but create tons more sales conversations
and tons more appointments on your
calendar so you can close more deals in
your real estate business now we are
running a 30-day real estate leads
challenge where we're gonna help you
generate 15 leads in the next 30 days so
there's gonna be a link right below this
video we will help you implement
everything right here a twosie okay and
get this to be an automated system
automated machine for your business so
you can have this client generation
system working for you day in and day
out even if you're out and about at
showings or whatever's happening you
don't have to do the cold prospecting
methods okay so anyway if you found this
video helpful go ahead and give it a
thumbs up drop a comment down below let
me know what you thought of some of
these cool new tips and tricks and how
you're gonna go through and implement
them into your real estate business so
anyway guys thanks so much for watching
and with that said I will see you in the
next video