- Hi, and welcome back to another Amazon selling video.
If you're new to my channel, my name is Nikki Kirk
and I've been selling on Amazon, doing retail arbitrage
for four and a half years now, all from my Fifth Wheel RV,
which is over there, so here's a photo of it.
(camera clicking)
This is my fifth Q4
and so my fifth Black Friday and Cyber Monday
and so I thought I would just go ahead
and walk you through some of my strategies for Black Friday.
If you're an Amazon seller
or you're thinking about getting started selling on Amazon,
I do have some free or paid courses and guides
that can help you out.
If you want my help getting started
from no account to an Amazon retail arbitrage sellers,
I have the beginner FBA selling course.
It walks you through how to set up your account with Amazon,
everything that you're gonna need.
It walks you through all the supplies,
how to prep your shipment,
how to find inventory at retail arbitrage,
find inventory on online arbitrage, run business reports,
send it to Amazon, like all that kind of stuff.
Plus an awesome community of sellers
to help you along the way, including myself
and some other experienced sellers in my community.
The course comes with lifetime access.
So any updates that I do to it,
you will get for the lifetime of the course.
So if you want that, it's available.
I also have guides on ungating or I have a BOLO group,
which helps you find profitable leads in store,
all amazing communities
and offerings that I have available.
I also have my free Amazon FBA rank guide
that comes with FBA checklist
of like how to prep your shipment,
it comes with the retail arbitrage calendar.
It's got like a bunch of stuff in that guide
and that is free when you sign up for my newsletter.
So all of those links are below,
if you want to grab any of my resources, all right.
So Black Friday, let's jump in.
Black Friday as a retail arbitrage seller
is really broken up into two separate things, right.
So we can go sourcing
and we're also selling during this holiday (laughs)
during the shopping holiday.
So I'm gonna talk about both of them separately.
So first, there's the Black Friday sourcing.
Now I have always been a Black Friday shopper
ever since I was little.
My mom would take my brother and I out really early
and we'd go stand in line for like Sears and JCPenny.
Remember those stores?
And we would get whatever free little Trotsky
that they were giving out.
I love all the craziness that happens
'cause I just think it's so funny and entertaining.
It's people watching at its best.
Now you can definitely go sourcing
as a retail arbitrage seller on Black Friday.
If you like to do sourcing and the crazy like I do,
then definitely it's worth going.
If you don't like all those people,
you're not really missing a whole lot
and you can also do online arbitrage.
So if you wanna do RA or OA,
here are some things to look out for.
You can start looking at the ads as soon as they drop.
A lot of them have already dropped
and some of the ads are like Black Friday all November
and so you might find sales that are on sale now,
like Target has daily deals
almost throughout the whole entire month.
So the other day toys were 50% off
or buy one, get one, 50% off, I think was the deal.
So it's just different things that go on throughout the day
and a lot of it is retail only,
like you have to come in store to shop.
So you wanna be looking at all the ads.
Here's why you wanna look at the ads.
If you happen to have something currently in your inventory
that's gonna go on sale during Black Friday,
you kind of wanna move it now
because all the other sellers
who are gonna go buy it on sale
are now gonna have all that extra room in their margin
to kind of bring the price down, down, down, down, down.
So if you bought it for $20
and now everyone's getting it for 10,
they have $10 of wiggle room
and so that price is gonna start dropping.
So that's one thing to look out for in the ads.
Anything that's on sale for Black Friday
and you have it right now in stock,
it's kind of like a warning flag
that that price is gonna tank.
Now I would not recommend going
and buying the doorbuster type deals.
Those are usually store-exclusive
and they're not gonna be on Amazon.
There's something about them that's slightly different.
So like baby alive doll,
one time Walmart had a special exclusive,
that has like something extra to it, it was never on Amazon.
So doorbusters are usually not worth looking at.
What I tend to look for is things like if a whole brand
of something is on sale.
So maybe Target has like all coffee makers on sale
or Walmart has all frozen on sale.
That's usually where you can find better deals
than the one specific item that's on a special price.
Actually, when I'm out sourcing on Black Friday,
I don't really get anything that's in the ad, really.
I'm just kind of regular sourcing,
which is why I say you don't really need to go out.
If that people are not your thing, I just find it,
I mean, don't get me wrong.
I don't like sourcing when the stores are really full,
but for whatever reason, it's like a special day that day
where I don't really mind it.
I usually go to like, I can remember going in Charleston,
I went to like Target, I went to TJ Maxx
and they just have a lot of stuff out
because the stores know that everyone's gonna be shopping.
So they put all their stuff out
and the stores are fully stocked,
which is one of the good reasons to go out
but if you don't wanna go,
like I said, don't feel like you have to go,
you're not really missing that much.
You can go the week before and the day after.
Okay, so those are my sourcing strategies
but if you don't wanna go sourcing
or you just wanna know about my selling strategies,
Here we go, here's the Black Friday selling strategies.
So Black Friday is when everyone is shopping
for whatever reason, everyone shopping,
literally everything is going to sell.
Not just toys and holiday specific items, everything.
If I need something from Amazon,
I might as well just get that toothpaste I need to, right?
So everyone's gonna be buying stuff on Amazon.
If you happen to have a product in stock right now
that Amazon is selling, odds are they might sell
out of it over Black Friday
and, or if you have the product at home or at your office
or wherever you do your work out of, you can FBM product
for a really good killing during Black Friday
because when Amazon sells out, all those prices go up
and you can make a lot of profit.
So Black Friday is when you wanna really,
if you wanna FBM, it's a hot time to FBM
because the Amazon warehouse
is not really checking in stuff, right.
They're more worked on the fulfilling side of it.
So they're not so busy, like worried
about our shipments that are sitting there, unfortunately,
but they are getting all the packages out to customer.
So if you can FBM it, you can make a lot of money.
Now FBM, you really wanna set up
all your shipping templates, multiple,
that's plural templates.
If you're gonna have a free one,
if you're gonna have like for XML, for per pound,
you wanna set up your shipping templates.
I have not really delve into the FBM shipping templates.
So I don't have a whole lot of videos on mine
but I'm sure there's a ton of videos out there
on shipping templates
and they'll find one that works for you.
So I have a free shipping template set up.
I also have one that is flat rate, 499.
That's for stuff that's kind of lightweight
but I wanna charge shipping on it
and I also have one that charges flat rate, 899
plus 99 cents a pound.
So that anything that I'm selling
that's one pound to five pounds, I charge shipping on that
because it's gonna cost me a lot to ship it
and normally I don't have the room to buffer in that
and so that's another shipping template that I have set up.
If you're on the West Coast,
you wanna make sure you have your region set up
to charge a little more.
If you're shipping it all the way across to the East Coast,
all of that is customizable in your shipping templates.
You just go to your settings and shipping settings.
Now you really don't have a whole lot of worry about returns
over this like Black Friday kind of thing, right.
Most people are buying stuff for gifts
and so they're not gonna be returning it.
You don't really return stuff
that you're buying for a gift, right?
So that's one of the good perks.
However, come January,
you will see more returns than normal,
but don't worry about it.
That is all just cost of doing business (laughs)
Seriously, don't let the returns scare you.
They will happen, it'll happen.
Just it's gonna happen,
but sell, sell, sell as much as you can.
Leaning up to Black Friday, you wanna be sending in
as much inventory as you possibly can.
Like don't hold any profits back,
if you don't have to invest it all back into more inventory
and keep filling your Amazon store shelves,
because it is going to sell.
If you got the right product ranks, of course,
I'm not gonna tell you that something ranked a million
in home is gonna sell, but if you've got the low rankings,
send in everything as much as you possibly can.
Over this whole Black Friday, Cyber Monday weekend,
you really wanna be watching your prices.
If the Buy Box gets to a point
where you're comfortable with that profit,
go ahead and price it
and you'll know when you hit that Buy Box, it'll be like,
(tongue clicking)
you'll just see all the sales coming in for that one item
and it's really awesome.
So you wanna be checking your prices at least once a day,
I do it like two or three times a day.
I get that it's annoying, but if you could price it,
if it's within a price that you wanna get,
you don't have to undercut the Buy Box
but if it gets within like where you're comfortable
with that selling price, go ahead and match it
and just watch those sales come in.
Now maybe you have some stock that's gone down in price.
This is not a time that you wanna be holding out
for a higher price, at least past Cyber Monday.
Because once cyber Monday hits,
all the other sellers start to freak out
and they wanna get rid
of all this product that they're holding
and so they'll start to drive the prices down
and you will see that happen.
So after this Cyber Monday weekend
is when prices in general,
will start to get a little lower and lower and lower.
So is always a risk to hold out for higher pricing.
I don't ever recommend it.
You wanna buy it if it makes a profit at the Buy Box
when you bought it, you're not like,
don't ever expect it to go more
because it is almost always a losing bet.
Sometimes it works out,
but I would not recommend starting that way.
So definitely just know that the prices
are gonna start to come down
after that Black Friday, Cyber Monday weekend
as sellers start to freak out and offload their stuff.
The last thing I'll tell you about selling
is that you wanna make sure
you have any of your Christmas-themed items,
Christmas specific, we're not talking toys.
Toys sell year round, never stop selling toys
but if it's like a Christmas napkin, Christmas plate,
Christmas, I don't know, garland, whatever it is.
If it's specific to the holiday,
you wanna get it in into the warehouse.
It's in, like the shipment has arrived
and they're checking it in by December 1st.
Anything after that, it's too late because FBM takes awhile.
It transfers around the warehouses
and it won't get to the customer on time.
After December 1st though,
you can still FBM stuff if you want to,
it's also a great way.
Like you can probably get it to the customer faster
than Amazon will at that point.
So FBM is a great way to go during December.
All right, so that's it.
That's my Black Friday breakdown
of what I do as far as sourcing and selling.
Do you go outsourcing on Black Friday?
Are you one of the crazy ones like me?
Do you like it?
Do you not like it?
Let me know in the comments below.
Thank you guys so much for watching.
Don't forget to subscribe and I will see you back here
for another Amazon selling video.
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