- All right, I'ma keep it real with you.
81% of shoppers
research their product online before purchasing
and 40% of those start with a Google search
and 100% of those Google searches use keywords
to help determine if your website
should appear on the results page.
So what are you doing
if you're not working keywords into your strategy?
You know what I'm saying?
What's up, it's Jamal
and welcome back to the channel.
In this video, I'm gonna demonstrate the seven easy steps
for discovering the right keywords for your business
so that customers can have an easy time
discovering your business online.
We also have a free resource in the description
that will help you perfectly execute
on everything we talk about today.
And while you're down there
you might as well subscribe to the channel
and click that notification bell.
Keywords are one of the fundamental building blocks of SEO.
They're words or short phrases
that help search engines match the content on your website
with users looking for the products
or services that you offer.
Keywords live in various places on your website,
including titles, body text, URLs
and in the metadata that lives on the back-end.
Search engine bots are constantly indexing sites
across the internet, recording keywords you use
and then cross-referencing them with the user search terms
when generating the results for each search.
Without the right keywords in the right places,
it's incredibly difficult for search engines to know
that your site contains the content users are looking for.
Keywords are far from the only factor
used by search engines to determine results.
A 2017 study of over 600,000 websites
concluded that keywords occupy five of the top 15 factors
used by the Google algorithm to determine page ranking.
That's why you need to be constantly creating
new content that utilizes up-to-date keywords
that reflect what users are looking for.
So I'm gonna teach you the seven set process
for brainstorming and vetting keywords
that will get eyes on your site.
And if you wanna use these keywords to maximum effect,
be sure to download our free SEO Starter Pack
from the description below.
So when researching keywords,
you wanna start by making a list
of relevant topics for your business.
These aren't keywords yet
but rather general topics that are connected
to your products or services.
For example, let's imagine that your company
makes fitness apps for smartphones.
Start by making a list of top level topics based on fitness,
things like workouts, nutrition, health benefits, and so on.
You wanna have between five to 10 topic pillars
depending on your industry.
Next, take a look at each topic
and fill those buckets with possible keywords.
For workouts you can include specifics
like ab workouts, shoulder workouts, arm workouts,
workouts to get swollen and big like Jamal, I'm sorry.
And other topics people search for like 10-minute workouts
or at home workouts.
Pro tip.
When you run out of ideas off the top of your head,
you can start typing potential keywords into Google
and see what comes up in the autocomplete.
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So it shares its data across every application.
Every team can stay aligned,
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- Autocomplete is honestly kind of like a cheat code
into seeing what people around the web are searching for
and what keywords they're using to look something up.
Type workouts into Google
and you'll see additional ideas for keywords
like workouts to lose belly fat and workouts for beginners.
Next, select one of those autocomplete keywords,
then scroll downs to the related searches
at the bottom of the results page.
You can keep going down the rabbit hole
for each keyword you come up with
gathering more and more possibilities as you go.
Kind of like the rabbit in "Alice in Wonderland."
You just keep going down until you end up at a tea party.
A tea party where all the guests
are your favorite keywords, delightful.
Eventually, you'll have dozens
if not hundreds of keywords in your potential list.
The challenge is now determining which keywords
you could potentially rank for.
After all if workouts to lose belly fat
is so popular that it shows up in Google's autocomplete,
it also means that there are probably
already a lot of sites trying to answer that question.
The best keywords
are the ones with a high search volume,
but low competition for ranking.
To determine which keywords qualify,
it's time to use the keywords research tool.
There are dozens of popular tools out there
but let's focus on Google's own keyword ideas tool.
First, let's test out workouts to loose belly fat,
you'll see that there's a search volume
of 10 to a hundred K, but a medium competition score.
If you're already an established brand
with a good online presence
ring for a medium competition keyword might be possible
but if you're just starting out, you probably don't have
the site authority to be a contender.
But that doesn't mean you should give up hope.
I don't wanna see you give up.
Look below the results and Google gives you a long list
of additional keywords to consider.
You can filter to just show the low competition results
and discover that there are recommendations
like three best exercises to lose belly fat after 50
that have low competition
and a respectable one K to 10K monthly search volume.
One result, exercises for love handles,
even as an impressive 10K to a hundred K MSV
low competition in a 900% three-month increase,
meaning that is a trending keyword
that you'll probably wanna get on right away.
Keep repeating this process, removing difficult keywords
and adding new opportunities
until you have a manageable list
of potential keywords to use in your online content.
In the end, you wanna have a blend of short tail keywords
which are one to two words with higher MSV
and tougher competition and long tail keywords
which are three to six words long
and have a lower search volume but are easier to rank for.
And as you start ranking
for those long tail keywords, all right,
Google will start raising your authority
making it easier for you to rank for tougher keywords.
You just need some wins under your belt.
In fact, let's look at some other places
where you can get quick wins with keyword research.
Now that you have your vetted keyword list,
check the search results page for each one
and see if there are any Google special features
like a paragraph snippet or a list.
You'll see that this one in particular,
has an image pack on the top.
So make a note to create content using the keyword
that is heavy on photos or infographics
in the hope that some of these images
might appear in the pack.
You can also take a look
at the keywords your competitor's rank for.
For example, Freeletics is a popular workout app.
Use Google's keyword tool to analyze freeletics.com
and you'll see that "Jumping jack muscles worked"
is trending with good search volume and low difficulty.
Why should Freeletics get all the Google traffic
for jumping jack muscles work?
It's a little selfish of them, I must say.
Just make sure that whatever keywords you get
from the competition actually applies to your brand.
Training progressive overload has all the right metrics,
but if your app doesn't offer those type of workouts,
then users who come to you looking for it
will quickly leave your site.
And that's kind of an L, I'm not gonna lie
'cause that can actually hurt other SEO metrics
like retention and damage your site's credibility
in the eyes of Google
because when it comes to SEO, keywords matter
but there are always other factors considered.
To learn more about the process of finding keywords,
you can find a link to a Free HubSpot Academy Lesson
on the subject in the description.
And if you wanna learn more about keyword tools,
check out our video interview with Sam Oh from Ahrefs.
Now feel, excuse me, I'm gonna go tank my own company's SEO
so that your company can rank ahead of it.
That's a sacrifice that I'm willing to make
'cause I wanna see you succeed.
Until then, I'll see you next time.
Essential keywords to use in your online content
to rank for (indistinct) quick, all right.