- Wondering how to increase reach
on Facebook business pages without spending money?
In this video,
I'm gonna share four powerful ways
to increase the reach of your Facebook business page
and every post you put up on it forever.
All right, let's get into it.
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My name is Jerry Potter,
and today we are talking about how to increase reach
on Facebook business pages without spending money.
Anybody can spend money and reach more people on Facebook,
and that's great if that works for you.
But we don't always have a budget for that
or it may not be effective in reaching our audience.
So what are some other ways that we're gonna do it?
I'm gonna show you four powerful ways
to increase the reach of your Facebook business page
and every post you put up on it forever.
And actually I didn't have this in my notes
but I just thought I have a fifth one,
a bonus one will call it, and I'll share that as well.
The first one, get more people engaging
with your Facebook business page.
Engagement is the fastest way to increase the reach
of all of your posts.
So give people a reason to engage, ask questions.
If you're posting a video,
if somebody watches at least three seconds of your video,
that counts as engagement.
Reply to your comments and ask them to comment back again
by asking them a follow up question.
All of this increases the reach
of those posts and your page.
And if you are doing videos,
always tease something that's coming up later in the video
so people will watch longer 'cause the longer they watch,
that also counts as more engagement.
So the more engagement you get on your page,
the more reach you're gonna get on your page.
Second way to increase reach on Facebook business pages
without spending money, is to spend time engaging
with people as your page.
So every time you put a post up
the people most likely to see it in their feeds,
are people who have recently engaged with your page.
So that could be because you exchanged private messages.
It could be because you engaged with them
as your page in a group,
or it could be that they commented on one
of your previous posts and you engaged with them there,
like we talked about a second ago.
Maybe asking a follow up question
so they come back and comment again.
So the more you engage with people,
the more likely they are to see your future posts.
Third way to increase engagement
on Facebook business pages without spending money,
is to create posts that are likely to get shared.
Now this is a tough one,
but I wanna just, kind of, point you
in the right direction with this.
I don't have time for a whole lesson on this,
but the majority of posts that get shared
on social media have to do with our identities,
who we believe that we are.
So, for example, people are likely
to share sports team posts
because their identity is, I'm a, like for me,
a Seattle Seahawks fan, so I'm likely to share that.
Or, for example, I love the idea of minimalism,
like owning less and only owning things that we truly love.
And so I am likely to share a post about minimalism
because I identify as a, well really a failed minimalist
'cause I got a whole family
and so I'm, kind of, failing at it.
But I like to identify as a minimalist.
I like to identify as a hiker.
So these are all things if you can create posts
about whatever you're doing around identity,
you'll increase the chances of them getting shared.
And when people share your posts, you reach way more people.
So these are posts you may have seen like,
who do you know that's like this?
Or who else is like this?
Those kind of things.
Here is a terrible looking post
that has been shared a gajillion times about left-handers.
look at it, it has text all over the place
which Facebook doesn't like, it's low resolution,
it's pixelated, but left-handers identify with it,
it compliments them.
And, of course, they wanna say,
"Oh man, other left-handers should see this too.
We are the best."
Or whatever the case may be.
So identity is the most powerful way
to get your post shared if you can tie that
into whatever you're posting.
The fourth way to increase the reach
of Facebook business pages without spending money,
before I give you the bonus one here in just a second,
is to put up better posts.
And I know that's an annoying answer, right?
And it's like, well, yeah, of course I would.
But really think about,
like go look at your Facebook business page right now
if you've been posting.
And look back at your posts and think,
if somebody was signing into Facebook
or opening the app to see updates
from their friends and family and brands that they love,
would they want to see this among that?
So they're going in, they're like,
"Oh my friend so and so had a baby,"
and "Oh what a cool trip that my parents are on,"
and whatever else.
And then here's your post saying "Carpets on sale,"
or, you know, something like that.
Really think about will my post stand out and fit well
in a feed of all of the other things?
And if not, think about how you can create better content.
Overall, it's just always better to create less content
that's better than a bunch of just putting up whatever.
Quality over quantity is always the way to win there.
And finally, idea four and a half, or we'll call it five,
the bonus way to increase the reach
of your Facebook business page.
And this is to post Facebook reels.
So Facebook reels, as that this recording,
recently came to business pages
and, by definition, reels are just like reels
on Instagram or TikTok videos.
They are shown to people who aren't following you.
So your regular posts in the feed on Facebook,
they are barely gonna be shown
to the people who do follow you,
which is frustrating enough, right?
Let alone anybody who's not following you,
will almost never see it
unless it gets shared or they come to your page.
But now Facebook reels are being shown to non followers
especially if you make entertaining
or interesting Facebook reels.
So that's gonna be that bonus one.
If you can get into making reels
for your Facebook business page,
you can reach a lot more people.
I hope these tips were helpful.
And if you really wanna grow using Facebook,
I do recommend creating an entire streamlined strategy
which is simpler than it sounds.
And I love helping business owners get started.
So I wanna invite you for free
to take my new masterclass, it's called,
3 Secrets to a Streamlined Social Media Strategy.
And it was so popular the first time we offered it
that we are now offering it again for others, as well.
So you're gonna learn these three secrets.
Secret number one,
why the things you see others doing on social media,
aren't working for you, and how to fix that.
Stacy, who lives in California,
said she felt like she'd wasted six years
doing the wrong things before learning this.
Secret number two, Why it doesn't matter when you post,
and the question you should be asking instead.
Michelle Taylor in Australia answered this for her business
and had one free Facebook post lead to $17,000 in revenue.
And secret number three,
the key to social media success
that actually has nothing to do with social media.
Tom Love applied this and got his first client
from Facebook 30 minutes after putting up his business page.
It's free to watch, but registration is required.
So right now go to fiveminutesocialmedia.com/streamline.
I've also included that link
in the description of this video,
fiveminutesocialmedia.com/streamline.
(upbeat music)