Are you a fairly new YouTuber? who's trying to get more views
and subscribers? then you're going to be glad that you
stumble upon this video because what you're going to find out is
how you can rank your YouTube videos on the first page of the
YouTube search engine to get more views and subscribers. Hey
what's up everybody, my name is Jonathan Anna Welcome to my
channel. So the plan is this, by the end of this video, you're
going to have a few clear steps that will equip you to rank your
videos well, so make sure to pay close attention throughout each
step. Alright, before we get into those steps. I just want to
mention briefly, that, obviously, you know videos go
viral. So why would you want to rank in search versus your
videos going viral and you getting hundreds of 1000s of
views, or maybe millions of views and a whole ton of
subscribers, out of that. The truth is, it is really, really
hard to go viral as a brand new channel, even though there are
few cases here and there, haven't really seen many people
do that. I really feel like it's playing the lottery as a brand
new channel. However, this is a proven strategy where the
outcome is a bit more controllable. If you do it
correctly, and I'm guessing you're probably thinking, this
guy doesn't have many subscribers. Why should I listen
to him.
The truth is, if you have 1000s or 10s of 1000s of subscribers.
Why are you even looking at this video. Please keep looking. But
if you do let us know in the comments below how you were able
to get to that number. The truth is that this video is more aimed
at beginners at small YouTubers, as a fairly new youtuber myself,
have been able to rank several of my videos, number one, even
though it's not a million views. The amount of views and the
traction that I got was still pretty good for my channel and
seeing that I had on the 10 subscribers at the time, and
through those videos, alone, I was able to increase my overall
views and my watch time as well as subscribers, so I'm guessing
here because of that you want to grow as a new YouTuber. Well,
that's enough context, let's get into the first step that you can
take to rank your YouTube videos. Okay, so the first thing
that you want to do is find low competition keywords. But what
are low competition keywords, essentially, there are few words
that are placed in the title of your video, which gives you a
higher chance of ranking and the first 10 results in YouTube
search, the reason you're going to want to go with low
competition keywords. When just starting off, is because it's
going to be pretty hard to try ranking for really competitive
keywords, those high competition keywords. And by that I mean
those search terms that has millions of results like
millions of videos, so in that light as a brand new channel,
you will have a better chance of there were a lot of people
searching for your keyword, but with not much videos in the
results so low competition keywords are going to be your
best bet to target. From what I've seen, there's a higher
chance of your video going viral, after being pushed in
suggested videos. When you've already proven to YouTube, that
you're putting out good content and are ranking for several of
those videos. Okay, So the next step is a YouTube SEO, Search
Engine Optimization. Simply put, YouTube SEO is a step that you
could take to optimize your videos on your channel to rank
higher in the YouTube search engine, or to understand this,
let's just think for a second. What is the outcome of YouTube
SEO, or good YouTube SEO is helping people to discover your
video and then looking at it. So if we wanted to reverse engineer
that in order for them to watch the video, it would have to show
up in front of them. Right. And in order for it to show up in
front of them, they would have to actually search for those
keywords. But what would make them, click it, click your video
specifically, really there's three things that would make
somebody click a video, which is the title, the description, and
the thumbnail. Now a lot of studies have shown that the
thumbnail is first thing that somebody would see that would
spike their curiosity to then read the title. And in some
cases, probably not even read the title at all, but just click
the thumbnail and get into the video know why we're talking
about that. Let me know in the comments below what made you
click this video. Was it the thumbnail, or the title or was
it the description. Anyway, so you're going to want to make
sure that the thumbnail that you're creating sparks some kind
of interest in the viewer. And I found a good way of doing that
is by running a search for that low competition keyword. And
what you want to do next is have a look at the top 10 results
that are in there. And instead of trying to have your thumbnail
look just like the results. Try to make it a little bit
different in terms of the colors the text, the overall design,
while at the same time, still trying to maintain that
clickability, and even old. I'm thinking might have a little bit
of clickbait there, which is okay. My point was that you have
to stand out in order to get that attention of the viewers,
and there's nothing wrong with putting a few words, that is a
little bit of clickbait in that thumbnail, but not if it's
misleading. If it's misleading then that's not good, because if
they click the video because of the thumbnail and when they
actually get into the video is not about that. All they do,
they would click off, and that won't tell Google or YouTube,
anything good about you or your channel, they're gonna see that
you're not telling the truth about what your videos are
about, then they're probably gonna push you on to the back of
the line ranking your videos, low. And that's not find. You
can ask my 15th video here on my channel. Yeah. So once you have
an appealing thumbnail. The next thing you want to focus on in
your YouTube SEO is your title. Now what worked for me is having
two parts of my title where the front part on the left side is
the entire low competition keyword. For example, my very
first video that I created on YouTube, still ranks number one,
but guess
what my title was how to build a photography portfolio without
clients. And the second part of the title has a little bit
clickbait. And again, not misleading clickbait, but
something to somewhat entice the viewer. So what I did is, how to
build a photography portfolio without lands. And the second
part, I included a new strategy for 2020. So think about that
for a second. The entire title is just how to build a
photography portfolio without clients, still sounds good
right. It's what 700 people was searching for the time to month,
according to Google. So it was a good keyword to target. Now you
tell me which one gets your attention more, just how to
build a photography portfolio without clients, or how to build
a photography portfolio, without clients, new strategy for 2020
and new was an upper case. You see what I mean. Here's a next
example Facebook advertising for wedding photographers, let's say
somebody searches for that, and the top results. The two videos
there. One of them that says Facebook advertising for wedding
photographers, just that. And next to that they saw Facebook
advertising for wedding photographers. Three profitable
tips in 2020. Remember they were interested in Facebook
advertising for wedding photographers because that is
exactly what they search for. And it's because they want to
get more clients they want to make more money with their
photography business right. No, I said three profitable tips in
2020. So it was recent as well. The other part of YouTube SEO is
the description, and you want to make sure that the description
clearly explains what your video is about a few paragraphs if
possible. The key point here is that if the low competition
keyword was how to build a photography portfolio without
clients that needs to be in your description, a few times. Not
too much though 123 I found works best. And then you want to
make sure that you have relevant tags. Now tags are still
important in YouTube SEO. It doesn't seem to be as important
as it was like a few years ago. And it's not near as important
as its thumbnail title or description. Nevertheless, it
still helps as a beginner, you still get some views because of
it. As a beginner every view counts on my right. The first
time that you really should have is the exact keyword that you're
trying to rank for. And then on lots of the other ways of seeing
that, for example, how to build a photography portfolio without
plans. Other ways that can be said is, how to build your
photography portfolio with no clients or build your
photography portfolio, without any clients or build your
photography portfolio as a beginner, you get the point. No.
The third step is increasing your audience retention. Really
what audience retention is about is that it's a measurement of
the amount of people that continue to watch your video
during playback, but it also shows when our viewers stops
watching, which we don't want. We don't want them to do that.
Or at least, to look at it for more than 20 to 30% of the
video, how do you get them to stay on the video. Well the
first thing that you could do, and what I see that works is
after they search for the video title. You saw the thumbnail,
they saw the
title, or maybe they clicked it, you mentioned on what this video
is going to be about, or what they could get from the video.
Are you thinking about using Facebook ads to get photography
clients, perfect, because by the end of this video, you'll have a
critical understanding of what it takes to create a profitable
Facebook ad for your photography business really helps them to
realize that this video is going to be useful to them. And it
sounds like the thumbnail. Looks like a thumbnail and so the
search results just not on the title. Sounds like it as well.
No. Can you imagine if that suits you about how to build a
photography portfolio with outlines. Someone saw a really
good thumbnail, a good title, but when they click the video.
It was basically behind the scenes of a photoshoot with no
advice, really, what would happen if you would lose them.
How do you think your videos are gonna rank if you do that. So
you talk about what you're going to cover in the video. And then
what do you do next. You provide solid content, because at the
end of the day, you can have a low competition keyword, a sexy
thumbnail, a captivating title. Even promised really good stuff
on what the video is going to be about. But then, when it's all
said and done, your content does not live up to the hype, then
what's the point, because nothing truly beats good value.
So you need to make sure that your content is really good. If
you want to rock your YouTube video as a beginner, so make
sure that your content is the best that you can do, of course,
and that it's, to the point, leaving out a lot of that fluff
somebody's searching for a video and stumbles upon you. They
don't really know who you are, yet they don't subscribe to you
as yet. They're not looking at the video because they know you,
they're looking at the video because they have questions, and
it seems as though you have the answer. So what you want to do
is you want to make sure and give them the answer in a format
to hold their interest. Now what I found with my videos is that
uh once your average viewership on those videos get past that
30%. Then there's a good chance that your video is going to rank
well in the YouTube search engine. Of course there's no
guarantees of that. Because then there was an YouTube publish or
something like that, the exact steps to take in order to run
number one, that everybody will be ranking number one, then
there'll be nobody ranking number two. That's a problem.
That's not healthy. But seriously, follow these steps is
exactly what I did on a few videos that I really did put
some effort into, they did pretty good. And if you do
anything I'm sure you look just as good or maybe even better
than I did, because you're giving yourself the best chance
at ranking your YouTube videos as a beginner, I wish you
success in your YouTube channel. I hope that this advice, helps
you to rank your videos and if you are trying to grow your
YouTube channel, then you think you're gonna want to look at
this video next by talking about how you can get in subscribers,
every day. Well that's if you follow those steps that I talked
about over there, so be sure to check it out.