- Lucy, Lucy, say what's up socials?
What's up socials.
I'm sleepin'.
Like a champion.
What's up socials, welcome back to another week
at Vlog Boss Studio headquarters.
Lucy's fast asleep as you could probably tell,
and I'm getting ready to film.
I thought I would break out the Canon.
I haven't used it in awhile, and I just thought,
I wanna be different, today, that's what's happening.
I don't even care if I was mad
at it the last like ten times I used it.
I'm gonna try anyway.
So, I'm just gonna do a quick one today on productivity
and then, um, I am actually taking three phone calls
in 15 minutes, well not all three of them in 15 minutes,
but actually I need to hurry up and film this video
so I can take the first one in 15 minutes
because I am talking to some of the people from my community
maybe it's you who did all 30 days
of vlog everyday in August.
I rewarded a few people, I think three
or four people with just a chat with me,
if that's something they would think is a reward.
I was like, do you wanna talk to me
because you did a really great job, congratulations.
And they were like, sure, so, um, I'm excited.
I'm gonna jump on a Zoom call and talk to a few
of those people, so,
(whispering) maybe I'll bring you along.
(upbeat music)
(music drowns out man's voice)
Six.
(music drowns out man's voice)
What call?
- [Man] Um, Portland brief.
- Oh okay, all right, I'm getting on a call right now.
On, a video call.
- [Man] Okay.
Am I allowed to walk around?
- No, you can walk around, I'm just letting you know.
- [Man] Thanks.
- Gee, you're welcome.
You're so welcome.
Hi Jessica, how are you?
- [Jessica] Good, how are you?
- Doing good.
Part of the reason why like people love,
and then they're not sure about VEDA how they,
afterward is because if you use this adjusted calendar,
it may or may not have anything to do with the audience
that you wanted to talk to but it really helped you
in the ways that it needed to at that time.
Though, the thing I always tell people is like,
if you want to delete videos,
then that's like totally your prerogative,
it's just a matter of, is that,
is that like not helping the audience
that you are hoping this channel is set up for.
Then, yeah, like, a lot of times you see this happen,
where people that have like a viral video or something,
and it's because it was like some storm chasing thing,
but then they kept the same channel
and turned it into like a business development channel,
it's like, okay great, there's a storm chasing video
or something, but they leave it because it's viral
so it's like, but in other cases, it's like,
if it was like, here's my favorite color,
it's like okay, yeah, you can let that one go.
- Like I did a video, one of my VEDA videos this year was,
choosing a good, like creating good font combination.
- [Amy] Mmhmm.
- [Jessica] And, since it's not step by step,
and maybe it's the titling or what,
I know there's a lot of things that go into it.
- [Amy] Yeah, yeah.
Thanks, Jessica!
- Thank you, Amy!
- Right now, how are you creating headlines
and thumbnails that are actually converting to views?
Cause that's definitely something you want to replicate
but now it's with this new content that you are hoping
to zero in on to help more of those people
that you think you could actually convert
to business or clients, et cetera.
- I'm never at loss for ideas, but actually mapping them out
and making sure they're on paper and following through,
that's another thing all together.
- Following through, that's the big one.
(laughing)
- That's right.
- Yeah, I think the big thing is,
when you do a challenge like that,
you find out what you're capable of,
but it's also not like, for most people,
it is not a scalable, ya know, process of all the things
that you're gonna do because going forward, ideally,
you would be at one or two episodes a week,
and so then it's like, you're working
in a completely different schedule whether it's less or not
you're still working a completely different schedule.
So I think you probably just gotta kinda figure out,
ya know, what's the sweet spot for you that makes sense,
that's not gonna over extend you, and that you can maintain
because, you only wanna decrease in frequency once,
after you do a challenge like that,
you really don't wanna be at a two day a week schedule
and go, I can't handle it, ya know,
we gotta get down to one, in the case
that you do have a really loyal audience
and they're like kinda bummed about that,
so, I mean you just gotta do the best you can.
The bottom line is figuring out, ya know,
how long does it take to make a video,
how long does it take to execute,
how does that fit into the promotions schedule
because that's a massive piece of it too,
just cause the video's live doesn't mean you're job's done.
- [Joel] Body a bit, right,
cause it gives the tag recommendations, which I like--
- [Amy] Yeah.
- [Joel] So, and I like, also that it gives you
the other people that own that equity--
- [Amy] Yep.
- [Joel] It gives you an idea what they are speaking
about as well, so what I've tentatively been doing--
- [Amy] Thanks, Joel!
- Thank you, Amy, awesome!
- [Amy] You rocked VEDA!
I appreciate you.
- I appreciate you right back.
- That's always so fun, it's really great to be able to,
just like, talk to the people that you do this for.
Because they get it, like, they get me on a different level
than like everybody else does.
It's just, fun.
It's also really fun to see like what are they picking up on
what are they learning, what have they gotten from me
that they are doing and what hasn't quite hit home yet
that I can like drill into them and say like,
you are missing this, like, do this, and keep doing
that one thing and it's gonna be so big for you.
It's just so easy to get like lazy on some things,
but not realize you're even being lazy about it
and that it's like actually like heavily affecting
all of your efforts, all of your efforts,
could be affected by one thing that you're just not taking,
you're not taking into consideration, enough.
It's just fun to have like that strategy conversation,
it's like my favorite, I love it, it's my favorite.
Okay, well I'm gonna edit, and get this video (click) out.
And then I'm gonna go have dinner with Sarah tonight
which is gonna be really good.
(upbeat music)
I've been kicked out of the house, today.
Vin and I are always working in super close quarters,
so sometimes it just makes sense for somebody else to leave
if they really need to focus because otherwise
it's just like working in any other office
where you just feel like you can talk
to each other all the time and if you're working
on something that's really tough to like draw the line.
P.S. yesterday I did go to dinner with Sarah,
but, I forgot to show you because usually
when I am talking to her it is like nonstop catching up,
we don't, like, there's no time, there's no time to vlog.
We mean too much to each other.
I moved again.
Now I'm in the community space in my apartment building.
I actually went home and grabbed something for lunch,
and took Lucy to go out to the bathroom
because, right around two o'clock is when she gets a little.
So, I have to work on a presentation
and I am just better off here, but one thing
that did happen when I was at the coffee shop,
I took a couple of client calls, and like something,
something, is ringing true with so many people
about making video, and I just thought,
it'd be really interesting if we talked about it.
Cause sometimes it affects me, as well, just this whole
concept of online videos completely taking over,
it is going to be the vast majority
of what people are doing on the internet
in the coming years if it's not already.
And so that means, that the bar is even higher,
than ever before to create something amazing.
But, at the same time, every single platform
that has video on it has its own sort of like context,
its own cadence, so YouTube is still this land
of really valuable information presented
at an amateur level.
Yeah, YouTube has extremely high level content,
amazing, worth paying for videos
that obviously people are now paying for,
and even some that are that high level
and people are not paying for them
cause they are absolutely incredible creators
that are out there, but, this whole thing,
is a balance, and so for somebody that's getting started
and is watching only the best of the best,
you just see them like get paralyzed by creating anything
because they feel like they're basic skills,
aren't good enough, I am just like wondering
if you're like thinking about this
because this crosses my mind too, and I'm always like,
ya know, is that gonna be good enough,
is that a good representation of me.
I've done something really good before,
this is just a little bit okay,
but is it gonna be good enough.
And the answer is always yes.
Anytime I'm like on edge, like ugh,
I could have done a much better job on this,
I know I'm capable of that, I got a little lazy here,
I could've done more there, the video's gotta go out,
like, end of story, there's a due date.
It's gotta happen or you're just not showing up,
and every time I push through and I get it out there,
I'm like watching your comments to see, okay,
are they gonna hate it, or are they gonna point
out all the things wrong with it,
and sure there are some people that are gonna be, ya know,
skeptics and there's gonna people
that are always pointing things out,
but most of the time, the people that I'm doing this
for are like, this was yet again extremely valuable to me.
And if I would not have made it, they wouldn't have had that
so I feel like I spent the whole morning on calls going,
like, oh my gosh, put it out there, like,
I know it's not going to be perfect every single time,
but YouTube is filled with the most amazing amount
of imperfection, ever.
If you're doing something worth while,
and people want to watch it, they will watch it.
Anyway.
So I'm gonna put some version of that
in this presentation I have to do now.
I'd really much rather just keep talking to you,
but I do have to do this, so.
Good morning, I have some exciting news.
Get ready for it.
Do you see this?
Do you know what this means?
Fall has arrived.
It is officially sweater and boots season.
This is something to celebrate.
It just makes me so happy when it's time
to where snuggly clothes to work everyday.
It's kind of like wearing your pajamas to work
in the summer except you look
a lot more socially acceptable.
It's super important when you make videos for a living.
So Vincenzo is actually not in town, he's in Portland.
I had to skip this trip with Aftermarq.
They're filming Life At for SAP yet another amazing episode.
I'm sure I think there's gonna be three or four, or no,
actually I think it's only two that come out
of this one, but still I wish I was there,
I have not been to Portland in a long time.
I do remember myself a great VooDoo donut or two or three.
Not for me this time, no big deal, lots of work
to get done here both for Aftermarq and Vlog Boss Studios.
I'm actually meeting with a client for the first time
at the coffee shop downstairs in about 15 minutes,
so that's exciting, it's cool when there's like,
someone here in Columbus and we start working together
to take a couple of in person meetings
rather than all virtual calls which most
of my coaching calls are on like Zoom
or Skype or something like that.
I'm also working on a bunch of presentations.
I think I have like five more speaking engagements
through the end of the year which is a lot,
so I'm really making sure that my presentation is on point.
I've learned a lot in the amount of times
that I've delivered it thus far in 2017
and there's some tweaking that I wanted
to do so that's really good.
I've gotta find time to practice too.
Maybe I'll put Lucy on the couch
and make her watch me speak, oh god, that's a bad joke,
my dog is blind.
Other than that, getting ready for going back to Connecticut
next week because Vin and I are going
to be celebrating our wedding, again,
with his family is Connecticut, so that's exciting.
It involved me buying another white dress,
so maybe you'll get to see that.
I actually have my fitting this week, so, um, we'll see.
Oh, and I'm doing a photo shoot tomorrow,
so that will be good too.
Comfort, who did our engagement photos, I told her,
I was like you did such an amazing job,
I really wanna work with you on regularly scheduled, like,
headshots and photoshoots just for like Social
and website stuff and you know that kind of thing,
you need when you're making online content,
so that will be tomorrow, and, uh, yeah.
I wanted to show you my video set up as of late.
I've kind of re-situated how I'm filming in front
of the bookshelf using my soft boxes here,
and I've just been loving my microphone option,
obviously, um, I don't know if you guys noticed,
but I've pulled the Canon back out of retirement,
which has been amazing, I just love the color on this thing.
Uh, this is the 70D if you're wondering.
I will leave a link in the description.
But this is my Zoom H1N, I usually use an H4N,
I just had to go buy this at Best Buy
because the crew has the H4N, and I've just been kind
of checking my picture in my laptop,
that's why that's sitting there,
but, yeah, it's been kind of fun.
I really like it, its, I got candle vibes and everything.
It's dope, what do you guys think?
You digging it?
(traffic whirring)
We're in the Short North, hi Comfort!
(screaming)
Look at you--
- [Comfort] No.
- Girl, you were just telling me you need
to market yourself more and I'm putting you in my video--
- Not today, not like this.
- Ah, we are doing headshots.
I just changed into my third outfit
because I wasn't super excited about the second one,
and, um, what was the store called?
Clover On High?
- [Comfort] Clover On High.
- Clover On High is dope because they let me
use their fitting room instead of me having
to sneak into a bathroom, so thank you Clover On High.
(laughing)
(chattering and laughing)
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(chattering and laughing)
(cart wheels turning)
(elevator dings)
(elevator operating voices)
(beeps)
(elevator operating voices)
(beeps)
(beeping)
(door closing)
225 books is really heavy.
And they are paperback.
So this Sunday, I am actually gonna be speaking
at Igniting Souls for the second year in a row.
It's put on by the same people
that helped me publish the book,
Author Academy Elite, I feel like I'm spitting
all over myself, that was, (panting)
Anyway, so they did sort of like a book by thing
with me and they were like we want buy a book
for everyone coming to our event,
which is 225 some people, it's like crazy,
so I was like, okay,
so, uh, the reason they came to me,
is because they need to get signed,
and it is a really difficult thing to sign books
in a short period of time for 225 people,
and so I didn't even realize it,
Kary Oberbrunner's the one who's like,
uh you know how long that takes, and I was like,
hmm, no, I have no idea, so I'm going to be signing them
before I go, so that I can do any like other kind of stuff
that they have on the agenda for me there,
and not be worried about getting, ya know, a hand cramp
when I need to go speak, so, yeah,
I have a lot of books to sign,
but I think I'm gonna leave the vlog here.
Thank you so much for tuning in.
I appreciate it, as always make sure you subscribe
for good vibes and remember to,
just keep doing the work, keep doing the thing,
even if it's getting heavy packages,
or talking to people who can teach you more things
about what you do well just keep getting educated,
so that you can have amazing opportunities happen to you
and help you go after the life you want.
A cheers.
Oh my god.
This is a lot of work.
Ah!
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