FONTAINE FOXWORTH: Hey, everybody, Fontaine here
from the Firebase team.
Welcome to another episode of Firecasts.
On today's episode, I'm going to show you
how to track your AdWords app campaigns with Firebase.
We know tracking campaigns can sometimes be a headache,
so we made it so that you can now track it
with just a few clicks.
You'll be up and running with conversion tracking
in just a few minutes.
So, let's get started.
In order to enable conversion tracking
with AdWords using Firebase Analytics,
the first step is to verify the SDK has
been implemented correctly.
Now, I know that for this app, Transworld Endless
Skater on iOS, it is implemented correctly
because I'm seeing a lot of rich data in the dashboard already.
Now, when it comes to conversion tracking or any attribution
in general, a lot of that is driven from the attribution tab
itself.
By default, Firebase marks first open an in-app purchase
as conversions for you automatically.
First open, you could think of this like an install.
And since I'm going to be running an install campaign
to drive downloads, that metric is what
I'll be paying attention to.
At this point, I decide I want to run and track an AdWords app
campaign.
Because AdWords is a Google product,
Firebase has a specific integration with it
to make tracking as smooth as possible.
The first step to enable that integration
is to link my Firebase project to my AdWords account.
I can do that by coming into project settings.
First, click on the Settings icon.
Then select Project Settings.
Available here in the top bar is account linking.
When I click on Account Linking, I
can see several different products across Google
that I can link to.
Since I'm managing my AdWords linking,
I'm going to select that.
Now, you can see that I already have
one AdWords account linked.
But I'll be adding another one that
drives different campaigns.
I click on Link Account, and I see
a list of the accounts I have admin access to.
I'll click on the specific account I'm looking to link.
There's also a checkbox that allows
me to make the audiences I've created
in Firebase automatically available in AdWords
for remarketing.
I'm going to go ahead and leave that one on since I do
want my audience as available in AdWords.
I click Link to AdWords.
One thing to note is that in order to link accounts,
you need to have admin access on the desired AdWords account,
and you need to be an owner of the project in Firebase.
Now, the first half of this setup is complete.
The second half is actually importing your conversions
into AdWords.
You can see here that I'm in AdWords,
and I'm in that account that I just linked to Firebase.
In order to import my conversions into AdWords,
I come to tools and I select conversions.
Here I can see a list of the conversions I already
have in the account.
But if I come to the navigation on the left and click Firebase,
I can see a list of the different conversions
available to me that have been created in draft by Firebase.
At this point, I can decide which
ones I actually want to import.
So, you can see here first open for my iOS app
with this app store ID.
That's the one I'm going to be focusing on for now.
This is what I will use to drive installs for a particular app.
You can also see a handful of other types of conversions
that I could be importing.
I select First Open and I click Import.
I can see this confirmation message telling me
exactly what just happened.
At this point, you can see my iOS first open conversion
that has been imported from Firebase.
Now, it says no recent conversions.
That's correct.
What this is showing me is that it was appropriately imported,
and now it's time for me to go run campaigns
so it can start tracking them.
Now it's several days later, and I've run my campaign.
I can see conversions registered in AdWords
that have been captured by Firebase.
Finally, when I come back into Firebase,
I can click on the First Open Report
and see the performance of different channels, not just
the Google campaigns.
Scrolling down to see the table at the bottom,
I can see side-by-side different channels
I've been acquiring users from.
And, of course, I can see the actual Google campaign here,
how many first opens it brought me,
how many purchase conversions, as well as the revenue
and lifetime value.
There you go.
You've set up conversion tracking in AdWords
all in a couple of minutes.
Now, you're ready to go run some campaigns.
That's it for this Firecasts, but please leave your questions
in the comments below, or reach out on Twitter and Google+ with
the hashtag ask Firebase.
We'll be dropping a new Firecasts every few days,
so don't forget to hit that subscribe button
and stay up to date.
I'm Fontaine, and thanks for watching.