solution streetsmouthsolutions.com and let's talk about invisalign invisalign day support
or invisalign days in general what goes into having a successful invisalign day well obviously
the number one thing that goes into having a successful invisalign day is having a nighttara if
you don't have a night tarot this is going to be a train wreck so don't bother um i would also make
sure if you're buying an itero i wouldn't even schedule it till you know you have your eye tarot
up set up systems up and up and you know operating your whole team has been trained up on it you
guys have your speed up because it can take a lot longer than you expect to get everything
up and running like they promise you it's going to come on a certain date and it often doesn't and
you still haven't had your training scheduled and your team isn't trained up so just wait till you
get it and you're actually ready to go so first thing i usually suggest when you get an itero is
that you just take some time to play around with it scam a lot of family and friends um you know
children of the team things like that um take an afternoon and scan one another and get your
your systems up and running right um once you've got all that going then you can talk about doing
invisalign days um i would definitely talk to your territory manager about what that looks like
way back when they definitely offered support with invisalign days now i think it really depends on
their availability i some do some don't i hear it all over the place so you know that's a good
question to ask will you offer support and you know you got to keep in mind that these
are people too so i mean they may not be there the whole day they certainly probably won't be
there on a weekend so it really probably depends on when you're doing it um what is
an invisalign day well that's really up to you um and it really depends on how you are you are
how you are marketing it it's a great marketing venture if you recently just got your itero um
and you haven't been scanning like i recommend every single patient in your practice existing
patient in your practice don't ask patients if they want an invisalign console hey would you want
an ortho consult no you don't do that you scan every single patient in your practice new recall
from age six or seven on up you know as long as they have teeth now obviously if they're missing
half their teeth and they're all flapping in the wind then that's a no okay they gotta have pretty
healthy teeth they gotta have most of their teeth um just start scanning them every single patient
and you do it every year or so you know every six months but every year it's just great care
um it's great just record keeping it doesn't have anything to do necessarily with ortho it's
just great care to be able to check to be able to measure things to be able to study the occlusion
so you just let the patients know hey you know 40 years ago we didn't even use gloves in an office
now we use gloves 30 years ago we didn't even do perioprobinding now we do perioprobing 25
years ago we didn't even do oral cancer screening now we do oral cancer screening and this is just
another value add for our practice we do occlusion screening or you can call it whatever you want
you know and it's just part of our exam that we do um a 3d digital scan of your bite so that we
can have it we can study it we can see if there's any concerns we can make recommendations and the
recommendations may have nothing to do with ortho they may have to do with implants or other things
um sleep airway who knows so that's why that's the why behind the eye tarot and that's the why behind
the scan every patient i mean i the whole point of the invisalign day i think is to get capture buzz
from new patients so if you're gonna do invisalign day you need to work with your marketing team
um to really find the right day to it's probably gonna take you months to prepare for this day
to really really get the ads going i mean obviously i love the idea of doing virtual
consults before you even schedule them for a scan that day you know um i love the idea
of capturing you know either through photos or for through a virtual zoom session at home capturing
that data and finding good potential patients for that invisalign day to come on in obviously
usually on an invisalign day you're going to have some type of crazy promo so if you've already been
scanning all the patients in your office you can say anyone that starts on on the invisalign day
you know even if you already had a scan if you'd like to you know give us a call and start on that
day we are offering you know 2 000 off 1500 off our regular price or whatever i mean it's
a little tricky because you got to keep in mind if the patients have insurance you can like offer
these kind of promos so i mean what else can you do it doesn't have to necessarily be about money
it can be fun there can be raffles there can be giveaways there can be prizes people that things
that everyone can involve in but a lot of people just do invisalign days with a promo you know
for cash patients so you can market to that and just getting people in the community to stop on
in hey let me get that scan it's free i'm going to get information so let's talk a little bit about
um procedures operations i mean here's the thing you don't have to give them an answer
that day i mean i like the idea of having just a flat price for invisalign and then
you don't have to worry about you know making sure you're pricing it properly just you know
a nice reasonable flat price if your doctor sees something and they're taking a look and
obviously hopefully you're taking x-rays of the invisalign day too and you're seeing funky things
then you can always not you can always table that one you can always say you know what we're going
to get back to you we got to put a little more effort into this one we're going to study it
we're going to take some time we may have to get a cephalometric x-ray you know there's
some things that we need to do so when we'll still honor that price if we're able to take this case
you know we'll let you know you've got to give us a few more days and there's nothing wrong
with the scripting on that you can just say that and this is where you can bring in an orthodontist
you know like myself or like many orthodontists in the community that are out there around the united
states that are available to provide virtual or in-person support for invisalign day it
doesn't mean that they're treatment planning the patient they're just there if you have questions
you know just because it's really great to have an orthodontist to bounce questions off you know what
would happen if i did this on this patient you know or can you give me some advice you know about
taking this patient what are the risk benefits and alternatives especially if you do not know
because remember even if you think you're doing all go cases for invisalign day which i think is
a huge mistake and don't even get me started on that um liability liability liability um
you know even if you think about doing that if you cannot expand explain the risk benefits
benefits and alternatives of treatment this is it alternatives even if you're not offering it there
are alternatives unless you can explain what they are where to get them and what the benefits are
and the risks are you have no business even providing that goal treatment that is below
standard of care you can ask your liability insurance company and they will completely
back me up on what i'm saying this is not what invisalign is teaching you and this is why it's
a huge mistake okay and you know what you're the doctor you know your own dental practice act it
is not their job to know your dental practice act it's your job and i just sat in another
dental practice act um seminar at cda last weekend and again you know i know that i'm teaching my
doctors the right thing but invisalign is not teaching doctors the right thing and gallery
is not teaching doctors the right thing and moles is not teaching doctors the right thing
and you know ultimately you guys should know what's right and wrong so just kind of wanted
to let you know that invisalign day support is available to doctors who want it we offer it
with straight smile solutions and there's plenty of other orthodontists to offer it as well so
definitely in order to get started you'll need to sign up for our concierge plan
definitely and you would need to be actively in a plan
on the date that is scheduled of course that's subject to mutual availability
we only do maximum half day for invisalign days and it's only concierge and vip it's not a full
day full days would definitely be extra if you wouldn't be covered as part of the plan and
it's also subject to mutual availability it's also not on weekends so alright thanks so much