I want you to picture your kitchen at
home if you're like most people you can
trace many of your groceries back to the
original source and so it's this
farm-to-table sense of knowing the local
grower who's responsible for your
produce I spent a lot of time thinking
about the future of the retail grocery
industry today about ten percent of US
shoppers are buying their groceries
online and that's steadily increasing
with new technologies like IOT like
artificial intelligence this concept of
a smart kitchen that cooker restock
itself we're not very far away from that
grocery retailers are challenged to
match smart kitchens with smart aisles
if you think about new technologies like
IOT you can start to place sensors
within the store which are essentially
data sponges that are soaking up all the
shopper insights and behavioral patterns
and you start to look at the patterns
within the store are we seeing the right
conversion
are we seeing the right movements in the
store to be able to make smarter
business decisions data is only useful
if you can process it quickly and you
can process it efficiently if you can do
that you turn data into real
intelligence that you can use to
personalize the customer experience my
smartphone can ping me with a
personalized discount that's crafted for
me and so if I click on that discount I
could be presented with a store map to
actually find these items and now I can
be guided through the aisles with
showing that lights up as I approach it
insights need to be processed very close
to where the data sets it's I'll give
you an example if you're standing in the
produce aisle there isn't time to send
the data to an off-site processing
center back to the store and then back
down to the customer so in today's era
seconds matter in the customer
experience the future the grocery
industry belongs to those organizations
that can process data at the edge of
your network in that way the concept of
edge to edge intelligence is tailor-made
for the grocery business because we want
to keep our data as close to the source
as possible just as we want our food to
travel a short distance from the farm to
the tail
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