TOLE KHESIN: So first of all, what is an API?
API stands for Application Programming Interface.
And the way I like to think about it is it's
in opposition to a graphical user
interface, which is the website that you use to click around.
And specifically, a graphical user interface
is for a human to talk to a computer.
We care about fonts.
We care about nice color palettes.
But if a computer is talking to a computer,
they don't particularly care about how things look.
All they need to do is to pass data and commands back
between each other.
So that's what an API allows computers to do.
So what's so great about APIs?
Why do we build them?
They allow customers to design workflows
that suit their own business needs
so that the functionality behind an API-- for example,
our 3Play functionality-- are all
exposed to the customers who can then mix and match
those in certain ways however they like.
That allows them to automate repetitive manual tasks,
especially if you have a lot of things that need
to be done at a large scale.
And that led to reduced costs, and labor,
and workflow, and organizational complexity.