these twin brothers have been cashing out buying and selling ultra rare sneakers growing their
business and today I'm going to show you how they're making millions all right so how old
are you guys turn 23. just turned 23. come on I like this I like this I like this oh the same age
yeah he's four minutes older though okay what do you guys normally generate in a single year
um I'd say like roughly between seven and eight million in sales that's nice I see we got a lot
of good inventory back here I'm looking to crack open some of these boxes and see what they got
foreign [Music]
so when did you guys get started uh selling shoes and just getting into the game so like mid 2016
we were kind of dabbling around buying Yeezys here and there we were working in a coffee shop both of
us were and we were both assistant managers and then like beginning of 2017 we kind of stepped
away from that and then full force no plan B one for it really yeah what was that first flip like
dead it was crazy we like left because when we were still working there we were making more off
of reselling shoes than our actual job okay and then the first month of like not working there I
was like damn why did we do this like 500 bucks this month like yeah and I was like damn I don't
think this is gonna work but we just we just kept going at it and then it started picking
up and then I think covet is right when I like flipped everything around for everything a lot
of people did social media was been big for you guys as well yeah talk about that with Tick Tock
Instagram everything like that so right when Tick Tock like first started um I had a couple
buddies that got pretty big on it like a million followers verified all that and they were like bro
like you gotta try this um like it's definitely good for like advertisement all that stuff so I
was like why not there wasn't really that many other people that were like reselling using like
to promote their brand it was just like all the dancing all that stuff so I was like yeah
let's try it and we started doing uh unboxings and right off the bat it went pretty crazy right away
um we were getting like millions of views in the first like month I think we we gained over 100 000
followers and that you know converted right over to Instagram so it helped a lot with sales okay so
that was that was like you saw a lot of struggle during that time but then you guys are like no
this is great for us like y'all talking about like we doing good yeah exactly I like that I like that
okay so during that time how many shoes were you guys kind of selling in volume and then where
you at now with how many shoes you're selling in the past year so during that time it was probably
20 shoes a month if that like when we first started yeah probably 20 to 30 shoes a month
so like 2016 2017 around there yeah and then 2020 comes and then what so back then it was like yeah
20 to 30 shoes a month but we were working from 8 AM to three o'clock in the morning
okay like non-stop right no we have to make this sale we have to make 100 bucks today okay
um and then when it kind of took off from from then it was like 100 shoes a month 200 shoes a
month and then just kind of boom boom boom done real effect now I'm just kept snowballing like
that so how many shoes go ahead yeah I was gonna say from there probably about a year span we went
from you know the the 20 to 30 pairs a month up to about a thousand to 1500 pairs a month yeah
um up to like now and I I'd say like yearly I don't know if that was the next question yeah
um we're probably pushing about 10 to 12 000 pairs a year between those of us okay dope and that kind
of brings the next question right like I've had those times too on my website when I had like
I got traction and I'm selling out fast I don't know what to do I need more inventory ASAP like
how do I Source this stuff so that kind of brings me to the next question which a lot of people ask
about bulk and all the different things different platforms or you guys kind of like sourcing and
getting all your shoes from now and current time I mean we have our Instagram page we we're always
buying selling Instagram so we have people sending us lists either if it's worth it we'll drive we
drive you know well on your earlier 10 000 miles a month we're yeah we're driving a lot they drive a
lot um collections we go to every event sneaker comes tomorrow I flew out from Oregon today I'm
going to Florida so anywhere we can we don't we don't take no for an answer we're just gonna go
you know gosh we're gonna find it whether it's yeah five pairs and some will ship it to us or
two three thousand pairs at a time and we'll fly out do the cash out ship it all back so we will be
asking a con tomorrow and talking about that and we'll see you guys doing some buying and
everything kind of see your strategies behind it uh if you had somebody who was getting into the
game now just getting into Instagram and social media and Tick Tock trying to get the resale
game going what would be some words of advice for trying to get more inventory in finding those good
deals like you said post it on Instagram what do you post how do you post what do you do I I think
like it's not what you post like you can never post enough and I've seen a few of the bigger
sneaker pages on Instagram stuff like you look at their feed they have 50 000 posts like you
can they're posting 10 posts a day right but it's getting the traction you can never post enough for
like profit margins and stuff like that what would you say I mean I'd say the main thing is just be
consistent and try to be different than everybody else like stand out from the next reseller because
nowadays there's like you know eight three four dot kicks like right I'm not trying to call you
out but if there's someone I know who that is but if that is you I'm not trying to call you
but there's so many like um some so-and-so resell like so many different pages out there now that
are identical the same exact picture of the same shoe on the floor and it's like if you
are different like that's what we really try to uh base like our content on is just being different
and like looking different than the next page so we can like like we can grab someone's attraction
as they're scrolling through right the page they see ours or they'll be like damn this
is sick like I need to send this to a buddy like just things that you don't see every day is gonna
like help gain attraction and that's when people hit you up and they're like they're a little bit
more interested they're like oh I'm gonna dive deeper into this like yo I got something like
this too like what would you what would you offer on that right so yeah and I've seen y'all getting
more into samples and pe's and stuff too I'm liking that you know what I'm saying stuff on
the Instagram it's always fun so we definitely got to show them a couple samples before we get into
Sneaker Con tomorrow but I think that should be good we got a lot of exciting stuff for tomorrow
[Music]
all right so we're at Sneaker cone right now we just pulled up found a pair of 2011 Air
Mags and he was asking 15 000 on these I offered 13 000 and we finally agreed
to a thirteen thousand fourteen thousand dollar coin flip so we got a thousand dollar coin flip
on the line uh I Lose I'm paying 14 Grand I win I'm paying 13 Grand so I'm gonna let
you guys call it in the air heads or tails and let's get to it so all right hold on it
hit the ground all right as soon as it's in the air you call it call it in there ready
one two three heads Heads 14. appreciate it man appreciate you know your prize [Music]
appreciate it lost a thousand dollar coin flip but 14 it's still a good deal um I'm not mad
about it I'll take it after counting the cash the seller was happy and just like that they
got their first deal of the day all right 14k for repair Air Mags brand new not bad at all I
think our last player we just sold keep it right in there 27. so we're at least gonna make like
10 on these we'll probably trade for them or some so really really good buy right here I'll take it
[Music]
he wants 35 I'm trying to pay 25 on them
thousand dollar difference we'll see how close to 25 can you get
I doubt it what do y'all know I'm asking 38 38 I probably passed I just got a DS bear for like 35.
Jesus Christ would I offer on it yeah it'd be a lot lower than what would we offered my eyes
funny videos not yet I'm I'm flying back to Oregon so I'm looking for Grails I'm looking
for more high-end pairs with more more return um Isaiah's kind of buying whatever because
he's 20 minute drive right easy load up the car yeah seriously I'll fill it
all right so walking by I spotted a pair of V loans pretty clean pair used with the
V loan box hard to find yeah um where were you on those 35 but it's not 35.
somehow I was able to do 27. somehow I got him down to 27 so we're going on 27.
as always this guy hooks it up always yep okay everyone appreciate it brother as the
day went on the twins continued to search for shoes they even sold a couple along
the way all right you know we specialize on more like the high end and the grill pairs
um we came out of Sneaker Con there wasn't a ton of Grails but we did end up grabbing
some good pairs yeah we always got to try to get whatever we can uh we go cash out you know
whenever you can wherever we can so starting some off we got the off-white Brooklyn Air Forces
personally probably one of my favorite colorways that they've done not a lot of people's favorite
but I like them got the wet the paws these are some hot SBS right now everybody loves this pair
a couple pairs of mochas one of the best one of the best Jordan ones that have came out recently
off white fives best colorway the sales personal not my favorite but I do like the muscle color
right we all know this pair fear four is one of my favorites love these how to grab the vlone air
forces the quality on this pair is one of the best quality Air Forces I've seen in my life
detailed you I like this one a lot the hairy pairs fuzzy Paris everyone loves those grateful Deads
and then last but not least we had to hit it with a banger we got the 2011 Air Mags crazy crazy pair
everyone's favorite this pair is gonna go down and sneaker history forever fifty thousand dollar
shoe one day yeah I'm Mark I'm calling it right now so in total we ended up paying what 20 22
000 of them we got about 22 000 which is sounds weird it's a light day yeah we spent a little bit
today but definitely cool aren't you guys that is a wrap we met a lot of people today we had a good
time I hope you guys enjoy this if you want to see any other videos if you have questions comments or
concerns let me know Down Below in the comment section and I'll see you guys in another one
yo before you go I just launched my Sneakerhead Academy where we got everything on the inside I
teach you all the stuff that I learned over the past 15 years when it comes to sneakers scaling
real estate you name it we talk about all of it in there and there's an eight week program plus
a bunch of monthly giveaways I give away shoes literally way too much honestly but either way
I'll see you guys on the inside hit the link Down Below in my description or pin
in the comment section for DJ Sneakerhead Academy and I'll see you guys over there
[Music]
thank you